On July 3, Li Junhong, founder and chairman of Paiya door and window brand, visited the live broadcast room of Xinhuanet. Focusing on the way to develop Paiya doors and windows, the company analyzed the Current Situation and Trend of the development of the door and window industry and decrypted the new dynamic energy of brand growth.
& Delta; Li Junhong, chairman of Paiya doors and windows (left)
At a time when people's pursuit of a better life is growing day by day, the door and window industry has ushered in a period of rapid iteration, upgrading and reform. Facing the change of the demand of the new generation of consumers, how to establish consumers' trust in the brand depends not only on excellent product quality, perfect product category and strong service system, but also on fine strategic layout. At the beginning of 2022, paiya doors and windows, based on the insight into users and combined with years of technological accumulation, have launched the value concept of "deep comfort"., this is not only the brand-new strategic positioning of Paiya doors and windows, but also the result of Paiya doors and windows's deep insight into users' needs and keen grasp of market trends.
Li Junhong said, "Deep Comfort" is not only the brand core positioning of Paiya doors and windows, but also the development strategy of Paiya in the next five years. Paiya will take "deep comfort" as the cornerstone and realize the re-innovation and reform of high-end aluminum doors and windows customization industry from multiple systems such as products, brands, channels and services, lead the industry into a new era of real "deep comfort.
& Delta; Paiya doors and windows focus on deep comfort
Paiya doors and windows, established in 1990, always firmly believe that "product power is the foundation of enterprise development". Li Junhong led Paiya's research and development team to travel across many cities across the country and talk closely with users. In 2022, Paiya doors and windows took the lead in introducing a new generation of high-end upgrade category-"deep comfort" doors and windows, redefining doors and windows with comfort. Li Junhong said, "Paiya is committed to continuously creating product use value and emotional value in door and window application scenarios for users. We hope through multi-dimensional innovations such as sound insulation, heat insulation, safety and beauty, the comfortable interaction between natural environment and living space can be realized, thus creating a deep and comfortable ideal living space for users."
"Deep Comfort" doors and windows are equipped with CSD deep comfort environment management system independently developed by Paiya, starting from six aspects: sound, temperature, safety, vision, moisture and control, customize the system solution to achieve the best comfort for users. Through the combination of golden ratio Glass Group and multiple sealing structure frame materials, Paiya's "deep comfort" doors and windows have achieved more excellent sound insulation and heat insulation performance, the daily energy saving is up to 70%, which can be separated from 39dB outdoor noise, meet users' needs for "deep comfort" living space environment.
& Delta; Paiya "deep comfort" high-end image products-mountain lake and sea series
According to statistics, the market scale of China's door and window industry exceeded 1.2 trillion yuan in 2022, and showed an increasing trend year by year. Considerable market prospects have brought infinite opportunities for entrepreneurs and accelerated market competition. Faced with this situation, Paiya doors and windows have continuously innovated brand strategic layout. Li Junhong stressed that "user-centered, only by understanding users' needs and constantly creating value for users can they be respected and recognized by the market and win users' love and support."
In 2023, paiya released a new strategic goal of "using 3 years to recreate a Paiya", continuously enhance the development of branding and high-end, continuously strengthen the building of brand power, product power, channel power, Organization power and service power, and build a differentiated competition system of Paiya.
Li Junhong said, in the future, Paiya doors and windows will continue to advocate the comfortable living concept of "building people-oriented" and devote themselves to promoting the technological progress of doors and windows of "building eye, with the goal of" determined to become a world-class Chinese door and window technology brand ", we are committed to using better door and window technology to serve the" deep and comfortable "people and the beautiful life of human beings, open the real" deep comfort "living era.
Through in-depth dialogue, this live broadcast shows you an excellent brand with a history of more than 30 years-Paiya doors and windows, so that more people can understand Paiya's innovation, quality, responsibility and vision. Looking forward to the future, Paiya doors and windows can create a better deep and comfortable living life for consumers with excellent products and services, and jointly promote the high-quality development of China's doors and windows industry.
