In 2014, Guangdong Deji Youpin doors and windows Co., Ltd.(Hereinafter referred to as "German technology excellent products") falling son Guangdong · Foshan, from sailing to leading the industry, Germany and technology excellent products have changed all the way and run all the way. In 2019, the output of doors and windows of German technology excellent products reached 180000 ㎡; In 2020, the output of German technology excellent products was 250000 ㎡, in 2021, the output of doors and windows of the enterprise exceeded 300000 ㎡, and the production capacity of the enterprise continued to increase.
Since 2018, the doors and windows of Germany and technology have entered a period of rapid development. The scale of the enterprise continues to expand, and the annual income growth rate is basically stable at more than 78%. In 2021, affected by various unstable factors in the market, the market consumption capacity gradually weakened, and the overall benefits of the door and window industry declined. However, Mr. Lei Shaojun, chairman of the board, is still full of confidence. He estimates that the compound growth rate of the company's turnover in 2021 can reach 45%.
| Deji Youpin doors and windows brand new exhibition hall image
lei Dong said in a media interview, germany and technology adhere to the "value" route and resolutely do a good job in quality and service.
The realization of "value" is based on the following elements: first, we should develop door and window products with core technologies and fully integrate safety performance into them; Second, on the premise of conforming to the law of market price, the price is determined by the value of the product; Thirdly, on the basis of ensuring the quality, we are committed to providing consumers with high quality of the ultimate cost performance, excellent service door and window products.
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quality Assurance, fair price and good service are the "three sharp edges" that Germany and technology products are determined to give in ". Lei Dong said, the so-called "enterprise value", one is to bring more value to the society, the other is to make more consumers can afford products, and not at the cost of quality or service concessions.
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deji Youpin adheres to the "value strategy" route and provides consumers with more cost-effective door and window services. It has accumulated public praise in the market and can still pass the market test under the overall decline of industry benefits, get better positive growth.
Lei Dong believes that the future door and window industry has broad prospects, and at the same time, the industry reshuffle is bound to come. From the perspective of enterprises, only by putting quality first, refusing to go with the flow, highlighting brand value and building a moat can we develop for a long time.
As a product connecting outdoor public space and indoor space, doors and windows have high requirements on safety performance. Adhering to the principle of "safety first", Germany's excellent products started from the market research of "large area encirclement. When investigating the terminal market extensively, explore the pain points of consumers when purchasing doors and windows-on the basis of meeting the new national standard, strengthen the realization of anti-theft, anti-fall and other functions.
| Technical highlights of Deji Youpin doors and windows
According to the new demands constantly put forward by consumers in the market, Germany and technology have continuously strengthened research and development and developed innovative products to solve the pain points of more people's needs. "If these performances can be compatible and balanced in a single product, it is certainly the best choice. But we must put safety first in the whole process of product design, research and development to sales and installation, including after-sales service. This is the brand's commitment and guarantee to consumers."Lei Dong said.
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How to ensure security performance is supported by technology research and development and security patents. The "Four-side six-point lock" (invention patent), "built-in Diamond net pressure line", and "hardware interior technology" of Deji Youpin are all patented technologies certified by the state to ensure the safety and performance of products. In addition, all door and window products of Germany Technology excellent products need to go through 168 processes and 38 product tests, and can only be listed after the quality inspection is qualified. Lei Dong said that only with higher standards and stricter requirements can more high quality safety doors and windows be forged.
The online and offline channels of the whole network distribution bureau spread brand concepts, products and services in diversified channel marketing and popular ways for audiences., let more users have a deeper understanding and cognition of the brand.
At present, there are more than 400,000 fans of TikTok number in the enterprise of "Deji Youpin doors and windows"; The account of "Deji mingge sharing" ranks first among similar accounts; Offline airports, high-speed rail and other advertisements radiate to key cities in the country, exposing hundreds of millions of traffic and seizing the "C position". In terms of sales channels, detech Youpin has laid domestic and international dual-track e-commerce platforms: Tmall, Alibaba International website, etc., corresponding to the platform traffic at home and abroad.
| Germany Technology Youpin doors and windows airport, high-speed rail advertising is overwhelming, expanding brand momentum
now, consumers prefer to search for brand and related product information online first, and then turn to offline consultation. Based on this situation, deji Youpin took advantage of the trend and promoted online plus-sized to make more consumers have a deeper understanding and trust in the brand., thus increasing user stickiness and promoting online consultation and transaction of later consumers.
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in the early stage of the development of German technology premium products, it devoted itself to developing the market, expanding cooperation and researching and developing technology. In recent years, the enterprise began to widely lay marketing channels in the whole media, with immediate results. The specific performance is as follows: brand credibility and industry influence have improved significantly, the passenger flow of offline specialty stores has steadily increased, and the annual income of enterprises has gradually increased.
Deji Youpin doors and windows adhere to the development of high quality, and their products and quality services have been recognized both inside and outside the industry. "Chinese doors and windows originality brand", "China Top 100 doors and windows · safety doors and windows Category", "2021year influence brand", "technology leading Award", "high definition top 10 brand" etc. Honor. These honors are not only affirmation and recognition, but also encouragement and encouragement. In 2022, the doors and windows of Germany's excellent products will continue to bloom brand charm.
