On January 6th, the ND second brand power first forum, jointly sponsored by the organizing committee of brand power first project, Guangdong enterprise brand Construction Promotion Association, Guangdong Radio and Television and other authoritative organizations, was held in Guangzhou. Leaders of relevant functional departments in Guangdong province and Guangzhou city, more than 100 well-known enterprises and dozens of well-known experts gathered together to focus on Chairman Xi's "three transformations" and open a new list of leading projects for brand power.
With high-quality products and services, advanced R & D and intelligent manufacturing capabilities, and good market reputation accumulated by brands, huangpai doors and windows, together with Liby, Xiangxue Pharmaceutical and other enterprises, were rated as "Guangdong Famous Brand".
Guangdong's well-known brands aim to implement the important directive spirit of the general secretary's "three transformations", practice the brand power strategy, promote Guangdong to build and cultivate a group of international leaders, consumer trust, national and even world-class famous brands with distinctive culture can further realize the high-quality development of Guangdong's economy. For the award-winning enterprise, this is undoubtedly a gold-rich and heavy honor, representing the industry and society's high recognition of the strength of the Royal Doors and windows.
Adhere to value innovation and lead the door and window industry
since its establishment in 2007 and its ingenuity has been accumulated in 15 years, the Royal Doors and windows have been adhering to the corporate vision of "bringing a better living life for hundreds of millions of consumers", adhering to the value innovation strategy, and intensively working in the field of high-end doors and windows, build brands with quality, promote brands with intelligent technology and design aesthetics, spread brands with service and word-of-mouth, and forge ahead on the road of high-quality development.
Especially in recent years, in the stage of traditional doors and windows becoming more and more homogeneous, royal doors and windows have successively launched Victoria compaction sliding window, Leeds extremely narrow three rails sliding door, based on meticulous category division and high-quality product innovation, cloud wing broken bridge insulation 90 micro-ventilation double in-swinging casement window and other leading new products broke through the design circle in close cooperation with institutions such as Tsinghua University Academy of Fine Arts, at the same time, facing the pain points of the industry in terms of service systems such as installation and post-maintenance, the industry took the lead in releasing the "five-star Installation Standard for imperial doors and windows", bringing industry competition into a brand-new "service upgrade" track. Focusing on the value innovation in the field of high-end doors and windows sound insulation, in the tide of rapid development of the industry, the royal doors and windows constantly break through themselves, leading the market trend and gaining the support and affirmation of the vast number of consumers.
Strictly control the quality and lead the high-quality development of the brand
as the core competitiveness to enhance brand value, product quality is the internal driving force for the emperor's doors and windows to lead the industry in the market. Royal doors and windows integrate art, green and intelligence into the research and development, production and application of high-end soundproof doors and windows, strictly control the quality from the source, and through measures such as upgrading production equipment, technological upgrading and environmental protection technology, to be strict with the National Enterprise internally controlled standard, realize effective quality improvement and efficiency improvement, and provide high-quality, artistic and design doors and windows products for home space.
"Make quality doors and windows to make buildings more energy-efficient", as an important part of energy-saving buildings, the high-end soundproof doors and windows products of huangpai doors and windows save energy and reduce noise for thousands of households. Due to the emphasis on cleaner production, green manufacturing and quality management, royal doors and windows have won many honors with high gold content, such as high-quality development demonstration enterprises in China's home industry, top ten household brands trusted by consumers, top ten preferred brands in China's home furnishing, star Enterprises in Foshan door and window industry have interpreted the high standards in the field of home doors and windows. Under the guidance of the national goal of "double carbon", the doors and windows of the Royal School are protected by the concept of green development, which makes hundreds of millions of families live happily.
Lay a good cultural brand and take the brand value-added Road.
Guangdong has become a new highland for high-quality construction of the home furnishing industry in the Bay area of Guangdong, Hong Kong, Macao and even the whole country. The changes of The Times also play an important role in the development of Chinese brands. In 2022, the 19th Asian Games in 2022in Hangzhou will be held soon. The Royal doors and windows actively link consumers through sports events, as the official designated doors and windows of Hangzhou Asian Games, it will show the world the strength of royal doors and windows as a famous brand in Guangdong., and the upward spirit that conforms to the changes of the times.
Tell a good brand story and highlight the cultural heritage. The Royal doors and windows will take the Hangzhou Asian Games as an opportunity to provide high-end products and quality services for athletes and consumers, give the world a brand-new experience and beautiful feeling of "China's good doors and windows" products, realize the effective precipitation of the royal brand culture of doors and windows, and realize the brand value-added.
Build a brand power and share a better life
in the process of building brand value, royal doors and windows are guided by quality and innovation, leading products and services to spiral development and stimulating innovation and reform in the industry. Industry Certification is a new starting point for the emperor's doors and windows to open the era of acceleration. The Emperor's doors and windows will actively participate in the leading project of brand power and build a new dimension of Chinese doors and windows brand, set an example for the standardization of brand quality construction in the industry, and jointly promote Guangdong to become the strategic leader, leading Place and demonstration area of brand power.
