On December 27, 2023, the NetEase 2023 China home furnishing championship award ceremony with the theme of "proposal for a better life" was held ceremoniously in Guangzhou. Mr. Wang Gang, brand director of fuos doors and windows, and Mr. Luo Cong, marketing director, were invited to attend, and they all proved the glorious moment of highlight!
▲ 2023 China home championship awards ceremony
At the meeting, the model enterprises that have made outstanding contributions and played a leading role in China's home furnishing industry were commended, and the top ten annual major awards were announced and awarded. With its unique innovative concept and forward-looking marketing strategy, fuos doors and windows have won the important honor of "innovative fashion brand.
▲ Mr. Wang Gang, brand director of fuos doors and windows, took the stage to receive the award (second from the right)
01 / Brand innovation
Brand innovation, leading fashion
Mr. Wang Gang, brand director of fuos doors and windows, believes: "The innovative fashion of a brand is not blindly following the fashion trend, but maintaining a young and energetic innovative spirit. Only by maintaining a keen perception of new things and constant attention to market demand can the brand be endowed with unlimited possibilities and stand out in the fierce market competition."
In 2023, fuos doors and windows insisted on upgrading their R & D, products, image and services through innovation-driven upgrades, and launched FW106-70P new trendy products to bring more beautiful choices to consumers. Fully start brand VI renewal and SI upgrade, create a simple, intuitive and comfortable brand image, attract more consumers and improve brand competitiveness.
▲ ao yi series FW106-70P
▲ furos doors and windows SI system
02 / Marketing innovation
Marketing Innovation to seize the market
In terms of brand communication, fuos doors and windows created the "Xiao Ao life home" column, realizing product grass planting with high-quality content and social interaction, and exploring lifestyle in different regions, integrate the aesthetic concept of doors and windows into the home space to inspire people to pursue a life full of vitality and texture. By outputting high-quality content, the program creates a short video feast integrating products, culture, life and entertainment, which brings brand marketing to a new height.
▲ furos doors and windows [Xiao Ao life home] column
Facing the changes and challenges, fuos doors and windows stand at the moment and look at the future, take the initiative to upgrade the marketing mode, break through the encirclement from the aspects of products, stores, channels and empowerment, and establish a fully activated marketing ecosystem. Carry out big promotion activities such as "the land of starry blue" and "MAX smart building Festival for doors and windows". Through online and offline innovative marketing, it not only expands the radiation area of the audience, and accurately drain huge traffic to offline stores, setting off a new round of buying boom.
▲ starry blue new product activity
▲ "doors and windows MAX smart building Festival" big promotion
The "innovative fashion brand" award is a high recognition of the brand strength of fuos doors and windows, and is also a strong proof of the continuous innovation and pursuit of excellence of fuos doors and windows. In the future, fuos doors and windows will continuously pursue excellence and innovation, maintain the attitude of keeping pace with the times, further promote the development of the industry, and provide consumers with more fashionable and quality Doors and Windows products.
