On January 11, the launch of new products and A- share listing commemorative conference of the montian home in 2022 was successfully held in the image exhibition hall of Jiashan headquarters on montian. The entry-level new wooden door, which is more friendly and versatile-4T61 · Yunfan, should be shipped!
With the main force of consumption after 85 s and 90 s gradually becoming the main group of new generation of household consumption, the contemporary consumption power and aesthetic power are constantly changing. In order to lift the shackles of "rational life", their demands for human settlement have become clearer. They re-examine themselves in deep perception and pursue a comfortable and humble lifestyle, the demand for products with the coexistence of cost performance has gradually become the current trend of the times.
New product release layout future
as for the user positioning of this wooden door product "Yunfan", Zhou Jianhe, president of home design institute, mentioned in an interview with the media on montian that with the continuous change of users' needs in the Times, users' demand levels are constantly differentiated, the number of young customers continues to increase. In the whole product matrix, the "door and wall cabinet integration" customized service implemented by montian is based on the needs of different consumers, including the positioning of customer groups, different series of products have different positioning. Taking cars as an example, Mercedes-Benz brands have their own positioning groups, including Maybach, E-Class, S-Class and A- Class. The same is true for the montian product series, while the wooden door of Yunfan is an entry-level one, tailored for users who just need it.
Dean Zhou believes that montian products have the health attribute of "water paint". From wooden doors to Wood, different product combinations of door and wall cabinets can meet users' "products package needs". At the same time, montian takes the new modern, new Chinese and New Classic wind as the entrance, forming a unique product matrix of montian. According to different style dimensions, montian will continue to focus on design leadership, gain insight into user needs, and continuously subdivide design styles and product series.
In view of the differences between montian "door and wall cabinet integration" and other brands, Dean Zhou said that compared with other brands focusing on paint-free products, montian focuses more on complete product customization and ingenious polishing. From the perspective of the whole market presentation, montian of the product positioning and customer group positioning are significantly different from other brands, including the presentation in the terminal market, the product level in mainstream stores, matching elements, style positioning is also very different. The reason for differentiation is that the products in the past two years of montian are based on the supporting research and development of popular elements, while the biggest highlight of distinguishing other brands is our leading water paint strategy and intelligent customized production method.
Dean Zhou took a group photo with media representatives.
New Product Launch shock debut
"4T61 · Yunfan", as a montian home listing commemorative model, feeds back the vast number of users. It uses "cloud" as a metaphor for natural and magnanimous temperament, and "sail" as a metaphor for a smooth life. Contemporary users are well versed in the concept of "Less is more", have a deep understanding of the philosophy of life, have a simple understanding, and integrate modern "simplicity" with "traditional art, make the space more authentic and bring pure visual senses and comfortable living experience to residents while pursuing cost performance.
Following the design concept of "less is more", 4T61 · Yunfan is a minimalist design sensory experience. Without any complicated modification, the whole door leaf has a taste of future fashion, A versatile and beautiful door type, very beautiful. The wooden vertical lines make people look tall visually, strengthen the sense of space extension in the room, and the skin-friendly surface is clean and bright. Cross-band veneer full-top design, TONTINE land-connected, has a beautiful meaning of home talent.
4T61 · Cloud sail with coating
yi Pin White as the most basic white, it has its own fresh and natural attributes. It can be matched with different colors to present a variety of effects. It can be matched with light colors to be harmonious and natural. It can be matched with dark colors to show its unique personality and quality.
-- Yi Pin White
Light gray pewter it is a neutral coating with delicate and straight technical veneer colors, elegant and high-grade, suitable for modern, simple and minimalist decoration style, making the whole space look clean and elegant, create a simple fashion sense.
-- Light gray pewter
design changes life, explores the essence of life, and discovers the true nature of life. Integrating the design into the context of contemporary life, providing users with better products and better experience is what montian has been working hard. Pay attention to quality, pay more attention to function, make the living space add vivid and lively, clear and capable lines refine visual and tactile memory, explain stories and emotions for modern young home space, full of contemporary emotional and romantic life. The design originates from life, which is more compatible with the aesthetic needs of the times and meets users' pursuit and expectation for home life!
