On April 16, the brand day of Royal doors and windows 416 came as promised. Since the brand was founded in 2007, the "high-end soundproof doors and windows" was later taken as the brand positioning. The Royal doors and windows cut into the reality of noise pollution and responded positively to the "quiet" demand released by the upgrading of home quality, through continuous product iteration and brand upgrading, it has been deeply cultivated in the field of soundproof doors and windows for 17 years, and is committed to building a higher-level living environment that is not disturbed by noise and creating quiet and beautiful living.
From the launch of the first 416 brand day to the global implementation of the ninth event in 2024, royal doors and windows gradually made "416 world noise day" the exclusive cultural symbol of the brand, deeply insight into the market consumption trend, let the brand noise and "fear of noise" pain point demand resonance at the same frequency, the brand effect caused by this gained positive feedback from the market, continuously occupied the consumer mind, and repeatedly created marketing explosion points.
As the "flag holder" of high-end soundproof doors and windows, on this 416 Brand Day, the Royal Doors and windows once again demonstrated their innovative advanced strength with the theme of "soundproof wind vane to calm the new future, and the positive results of brand upgrading. It not only issued eight sound insulation technical standards, but also brought together mogul of the home industry, authoritative experts from state institutions, well-known designers and all-media forces to "fear noise, we will use the royal high-end soundproof doors and windows to make a voice to the world for the global brand SLOGAN, and release several new soundproof doors and windows, with multiple points to build the high-end brand image of the royal doors and windows in an all-round and three-dimensional way, highlight the responsibility and mission of creating quiet and beautiful human settlements, and deepen the diversified value towards high-quality development.
Advanced Products--
Noise reduction is just needed in life, and royal doors and windows innovate home quality experience with sound insulation technology.
With the rapid development of the city, the homes of contemporary people are surrounded by various large and small noises, so it is urgent to solve the problem of noise pollution. A good sound environment is one of the important conditions for quality life. For a long time, the royal doors and windows have been standing at the user's point of view, constantly breaking through the sound insulation technology and strengthening the noise reduction effect of the whole home space. For example, the royal door and window products have obtained 42dB sound insulation performance testing certification from the building environment testing center of tsinghua university, and can isolate the outdoor noisy environmental noise from the living environment in the air through the products, meet consumers' pursuit of sound insulation and noise reduction space.
Based on the huge demand for noise reduction, huangpai doors and windows not only implement sound-proof product research and development with practical actions, but also continuously strengthen the memory point of "huangpai doors and windows high-end soundproof doors and windows" in consumers' hearts. Every year, 416 brand Days, based on the insight into consumer needs and the hot spots of the times, we constantly interact with users, resonate with consumers, and bring better sound-proof product experience. This year, the Royal Doors and windows have been upgraded again in terms of noise reduction, proposing the in-depth research results on high quality-sound-proof product-eight sound insulation technical standards, and releasing new products such as Tuscan broken bridge insulation pour inside side sliding windows, customize living space sound solutions for users and lead the industry into an advanced era of sound insulation.
From the standard structure, the "eight-weight sound insulation technology" of royal doors and windows starts from "reflecting sound waves, blocking sound transmission, vibration isolation and noise reduction, absorbing sound waves, decomposing noise, sealing sound insulation, locking sound insulation, eight dimensions, including shield against channels, fully define the sound insulation performance of the product. Specifically, by adopting advanced sound insulation materials and unique design to block the propagation path of sound, at the same time, multiple seal design and professional vibration isolation technology, further reduce the vibration and noise generated during the use of doors and windows. Under reasonable material and configuration selection, structural design, hardware selection and good production and installation technology, noise is blocked layer by layer to create a more quiet and comfortable living space for residents. This not only reflects the professional and fine sound insulation technology of imperial doors and windows, but also shows its deep understanding and continuous efforts to improve the quality of living environment.
After thoroughly explaining the details of the technical end of the product, at this press conference, royal doors and windows also reserved plenty of time to invite authoritative experts and well-known designers to discuss and share. The unique insights of these industry leaders undoubtedly show consumers a quality life blueprint of high-end soundproof doors and windows within reach.
Hu Wenshuo, National Engineering Technology Research Center for Housing and Residential Environment, believes that healthy housing is an inevitable trend of the development of the times, and the application prospect of high-end soundproof doors and windows products is broader. Dai Kun, founder of Beijing juqi Meiye Interior Design Co., Ltd., pointed out when deeply analyzing the trend of high-end design that with the improvement of housing environment and the improvement of life quality, more and more people begin to yearn for and return to family life. The emotional value contained in high-end home furnishing has been paid more and more attention. The products and standards of high-end soundproof doors and windows of emperor school are exactly the accurate response to this trend. Yang Jiang, an authoritative expert in Chinese visual Hammer Design, believes that high-end lifestyle is not only an abstract concept, but also represents a home that can meet users' spiritual needs without losing artistic sense, to achieve such a living environment, product innovation is the starting point, while brand upgrading is the only way.
Brand upgrade--
The global advertising slogan is released to describe the life scenes of high-end soundproof doors and windows.
In the past, product innovation was often a single category innovation or a breakthrough innovation of a certain technology, but high-end users were obviously not satisfied with the easy use of the product itself. According to the "research report on values and lifestyle of high net worth population 2022" released by Hurun Research Institute, it has become a new preference for high net worth consumers to enjoy the pleasure of consumption by "feeling handicrafts or customized services with rich cultural connotation in many consumption categories. The rising sales volume of high-end products also shows the importance of high-end customization scenarios.
In the past, going to the high end was almost the common dream of every manufacturing brand. After the brutal elimination of the door and window manufacturing industry by thousands of sails, the Royal Doors and windows became the brand standing at the front of the industry. In the process of brand power storage, royal doors and windows use keen insight and fine operation power. On the one hand, they are supported by technology to accelerate the iteration of core products. On the other hand, they are also based on scenario thinking, successfully achieved the upgrade from "product" to "series", with Fine Research sound-proof product, space sound insulation experience, high-end sound insulation life, customized high-end lifestyle for consumers, transform product value into brand value and become a "high-end symbol" for delivering high quality of life ".
At the press conference, zhu fuqing, chairman of the royal doors and windows, and a large number of guests jointly released the global advertising slogan of the royal doors and windows, "if you are afraid of noise, use the royal high-end soundproof doors and windows", and said at the conference that only the brands of the times, only in this way can we stand at the forefront of the times and define the development path of high-end brands. As a door and window industry with low frequency consumption of high per customer transaction, it is very important to meet consumer demand and achieve long-term stickiness with users. Yao Jiqing, vice chairman of DE RUCCI group, also said that the value of high-end brands lies in creating a new category, realizing the transcendence of categories, and making brands synonymous with market segments. The product power, brand power, channel power and service power of royal doors and windows have reached high-end standards, and we look forward to continuing to cultivate high-end methods in the future, it has become an international benchmark brand from "Chinese royal faction" to "World Royal faction.
Based on the needs of a better life in the new era and the precise communication of the brand's original intention, the royal doors and windows announced to deepen the brand positioning of "high-end soundproof doors and windows", allowing the brand to link thousands of "you" who are afraid of noise ", comprehensively upgrade the high-end brand marketing and product system of royal doors and windows, realize the leap-forward growth of stronger competitiveness and brand power, enter the fast lane of high-end upgrading, and bring new changes to the large-scale and persistent growth of brands.
Experience upgrade--
Upgrade high-end experience, royal doors and windows guard thousands of families to live a better life
After the products and brands have been fully prepared and accumulated, with the improvement of consumers' requirements for home quality, how can users truly experience and feel the charm of high-end brands and products, it is very important. At the press conference, Zhu mengsi, deputy general manager of Royal doors and windows, mentioned users several times, saying: "In the eyes of royal doors and windows, users are not just ordinary consumers who conduct one-time transactions with brands, but the best experience officer, it is also the creator of high-end lifestyle...... From the past to the present, the Royal Doors and windows have been born for the needs of users."
How do high-end soundproof doors and windows brands reach more users? The idea of solving the problems of doors and windows of the royal school is: constantly keep pace with the times with users, go with consumer demand, and continue to broaden the key focus of growth space through channel optimization, resource integration, service upgrading, etc.
In order to create high-end value for users to the greatest extent and deeply immerse users in life experience, royal doors and windows continuously extend brand contacts and comprehensively upgrade the service mode. As early as 2021, the Royal Doors and windows launched the "five-star Installation Standard for the Royal Doors and windows" to jointly create a 100% high quality service experience with "very products" and "very installation. In the past two years, royal doors and windows have actively promoted the implementation of five-star installation standards in all provinces and cities across the country, providing users with full-process and efficient service experience, and guiding high-end door and window services to move towards standardization and integration.
The current era is an era led by innovation. Even in people's impression, the more traditional "home manufacturing industry" has actually relied on brand-new thinking mode and technological innovation to get out of high-end brands, it has even overturned the original industry pattern. The royal doors and windows set out from the whole dimension of "fear of noise, use the Royal High-end soundproof doors and windows" to meet the needs of users, and are committed to creating a high-end soundproof lifestyle with consumers. From good to better, from leading to evolution, under the background of quality upgrading and user demand advancement, to the Royal Doors and windows led by high-end brands, it will continue to highlight the subsequent growth potential and development prospects, and at the same time drive the good development of the whole industry.
For the doors and windows of the emperor, the insight into the lifestyle of sound insulation and noise reduction is the beginning, and the strong product innovation ability is the cornerstone, the satisfaction of user needs and experience is the support. The royal doors and windows 416 brand shows all-round thinking on the value of sound insulation and noise reduction in home space on the day, we have explored a new value chain construction form from technology to products to installation to life scenes. In the future, royal doors and windows will continue to innovate to provide consumers with more perfect noise reduction solutions. Let's look forward to the next 416 brand day of Royal doors and windows, which will set off a new round of changes in the industry and bring more surprises.
