On April 20, 2024, the Royal Doors and windows held a signing ceremony with the Asian Olympic Council (hereinafter referred to as the Yao AO Council), and officially became the official door and window partner of the Yao AO Council. Based on a new starting point, royal doors and windows will join hands with the Yao AO council to write the new glory of sports, shoulder the responsibility of promoting Chinese doors and windows, and contribute China's wisdom and strength of doors and windows to the development of green, low-carbon and energy-saving in Asia.
From the official designated doors and windows of the 19th Asian Games in Hangzhou to the official door and window partners of the Yao AO Council, the world witnessed the continuation of the love of the Royal Doors and windows Yao AO. And this not only demonstrates the pioneering and leading consciousness of the emperor's doors and windows in the field of doors and windows, blows a new round of rapid growth of LaCorne, but also indicates that China's doors and windows industry is moving towards a broader and higher goal.
When the door and window industry was in the fierce competition, with extraordinary foresight and courage, the Royal Doors and windows took the lead in breaking the inherent pattern and pushing the market competition front to a new height. What exactly did the Emperor's doors and windows do when the official cooperation was reached with the Yao AO Council? Why did you reach an official cooperation with the Yao AO Council to enter the international stage?
Respond to global green development
Royal doors and windows help green sports build low-carbon living
The Yao AO Council was established in 1982. It is the only organization that comprehensively manages the Asian Olympic movement and is also the Plenipotentiary Representative representing Asia and the International Olympic Committee. At present, the Yao AO Council has 45 members in Asia, nearly 60% of the world's population is covered by 4.6 billion people. While promoting the Olympic spirit, the Yao AO Council also promoted the quality improvement and influence expansion of the event through in-depth cooperation with the brand. The cooperation between the Royal Doors and windows and the Yao AO Council is not only the inheritance of the Olympic spirit, but also the common pursuit of a green and low-carbon lifestyle.
At the signing ceremony, Zhu mengsi, deputy general manager of doors and windows of the Royal School, said that the doors and windows of the Royal School have a corporate culture that is highly compatible with the Olympic spirit and are more committed to promoting the vigorous development of sports for a long time. As the official door and window partner of the Yao AO Council, it will provide high quality and low energy consumption door and window products for competition venues based on rich service experience and excellent product quality, creating an energy-saving and comfortable indoor environment, continue to contribute to the green and low-carbon development of sports.
For the representatives of Chinese doors and windows brands, the Royal Doors and windows consciously stood at the height of the national brand, binding the brand closely with the Yao AO event. On the one hand, the rise of the National doors and windows brand and the high reflection of confidence, it is to strengthen the identity of the companion of Yao AO events. On the other hand, it also depends on its own global vision and strategic orientation. The emperor has invested in doors and windows for a long time, actively cooperated with global events in depth, built a deep connection with consumers, and promoted brand awareness and influence to a new level.
During the ceremony, the Royal Doors and windows were awarded "the official door and window partner of the Asian Olympic Council", "the exclusive supplier of the official doors and windows of the Asian Olympic Council", "the designated door and window products of the Asian Olympic Council", "Asian stadium low-carbon energy-saving doors and windows technology research and development center", "Asian Stadium high-end soundproof doors and windows research and development center", "Asian Stadium doors and windows intelligent manufacturing industry demonstration base", seven honors such as "Asian sports building doors and windows curtain wall testing and certification center" played the Yao AO journey overture of the Royal Doors and windows to cheer for the competition and protect the athletes.
Under the general trend of "carbon peak, carbon neutral", low energy consumption doors and windows have become one of the first choices for green buildings with the advantages of high efficiency and energy saving. Just as athletes pursue the Olympic spirit of "higher, faster and stronger", The Imperial doors and windows adhere to high-quality development and aim at the growth opportunities under the background of "double carbon, focus on the application innovation and achievement transformation of doors and windows, carry out closer cooperation with the Yao AO Council, input continuous green wisdom for sports events, and provide green energy-saving solutions for Chinese doors and windows to Asia and the world, it will set a new benchmark for the green development of the door and window industry.
Yao AO strategy
Blow the LaCorne of the high-speed growth of royal doors and windows
International sports events are the arena for countless athletes to fight and fight. They are also the arena for big global brands to try. Joining hands with international events is one of the best ways to promote the brand. However, in this grand gathering of sports and commerce, it contains complex business rules and logic, which extremely tests the strength of the brand, skill and endurance.
As a well-known brand in the door and window industry, royal doors and windows became the official designated doors and windows of the Hangzhou Asian Games in 2022, accompanied by international competitions. Through the strategy of "both hard and soft", the reputation, influence and value of the brand will be improved.
In terms of soft power, the Royal Doors and windows are determined to strengthen the "binding" between brands and the attributes of sports events ".
During the Asian Games, royal doors and windows held a series of theme activities to join hands with Hangzhou Asian Games propaganda image ambassador Luo Xuejuan, marathon world champion Sun Yingjie, Asian flying man Su Bingtian and other athletes to help the Asian Games, to participate in the Asian Games torch relay, and then to the scene to witness the golden moment...... The royal doors and windows fully invested, fully demonstrated their love and pursuit of sports spirit, and realized the high correlation between the brand and Asian Games hot spots.
On traffic platforms such as microblogs and short videos, royal doors and windows use Asian Games hotspots to stimulate user co-creation, achieve emotional resonance, and interact warmly among brands, events and the public, continue to promote the# Hangzhou Asian Games officially designated doors and windows# topics on the list, greatly improving brand exposure and influence. Outside the stadium, the Royal Doors and windows in the airport high-speed rail, high-speed and other crowded areas, brush the sense of presence of Asian Games.
After a set of combined punches, the doors and windows of the Royal School fully occupy the consumer mind and realize brand cohesion. In 2023, the royal doors and windows received a thank-you letter from the organizing committee of the 19th asian games in hangzhou and the organizing committee of the 4th asian paralympic games. During the same period, "the official designated doors and windows of the hangzhou asian games" won the "2023 excellent cases of annual marketing of chinese home furnishing", continue to highlight the power to improve the value of the brand.
In terms of hard strength, since the brand was founded, the Royal Doors and windows have placed product quality on the core engine of the enterprise, continuously improving their own intellectual strength while continuously improving the product research and development and testing system, with the opportunity of Asian Games, it has promoted the overall innovation of products. The royal doors and windows are precisely embedded and hot-selling, creating an Asian Games commemorative model covering the Asian Games 100 series doors and windows, the champion era double in-swinging casement window and other products, applying the research on doors and windows to new processes and new designs, guard the beautiful living life of thousands of families.
Looking back on the hand of the Royal Doors and windows and the Asian Games, it is not difficult to find that the cooperation of international events is an important ladder in the progress of the Royal Doors and windows. The company of Royal doors and windows for sports events is also seamlessly integrated into the brand's global vision. While helping China's sports industry, the popularity and influence of royal doors and windows in the market continue to increase, help the Royal Doors and windows to go to the world stage as representatives of Chinese doors and windows.
Continuously strengthen Yao AO council cooperation identity
Adhere to the brand positioning of high-end soundproof doors and windows
In recent years, the door and window industry has also felt a lot of "cold air". On the one hand, the demographic and real estate dividends have been reduced and the industry growth has slowed down; On the other hand, the process of urbanization and globalization has accelerated. Compared with the consumption level of the door and window market in developed countries, the consumption potential of China's door and window market is gradually released, there is huge room for growth.
Facing the dilemma of reality and the lofty future, as a well-known brand in the industry, royal doors and windows have established strategic goals and strengthened the development confidence for the industry: on 2024416 Brand Day, it officially released the global slogan of "using Royal high-end soundproof doors and windows for fear of noise", adhering to the brand positioning of high-end soundproof doors and windows, and rushing into the front-end brands of the global door and window industry.
Once the goal is established, the method is no longer a problem.
First of all, with the help of strong innovation ability, royal doors and windows adhere to the brand positioning of "high-end soundproof doors and windows" and "do deep" research and development of innovative moat. In terms of research and development standards, we will build technical platforms such as sound insulation Research Institute, Green Low Carbon Research Institute and product testing experimental center. In terms of quality inspection control, many inspection items have been set on raw materials and products; In terms of safety standards, implement the five-star Installation Standard for imperial doors and windows... Predictably, the belief of high quality products is the direction of the Imperial doors and windows that never stops.
Secondly, using the strong potential energy of the brand, the Royal Doors and windows not only weave the "national network", but also have 800 + dealer stores all over the country, making more extensive market layout for the brand for a long time, high-quality development continues to add new impetus.
Finally, in terms of green layout, among the honorary income of "National Green Company", The Royal School doors and windows will fully invest in plus-sized intelligent manufacturing, and through the integrated green development strategy of green company, green products and green management, establish and improve the green development management system, promote the green development of society, and give energy-saving solutions for China's door and window industry.
The R & D system shows its strength, the green layout is fruitful, and the world stage conveys the charm of "quality manufacturing in China", which presents the future picture of the Royal Doors and windows in three dimensions. The cooperation between the Royal Doors and windows and the Yao AO Council will ignite the growth "super accelerator" again ".
With the hand of the Royal Doors and windows and the Yao AO Council, showing the solid strength of the brand to the world, what new changes will China's doors and windows industry usher in in in the future? As the representative of high-end brands in the industry, what new innovations will the royal doors and windows create? Let's wait and see together!
