Under the background of global carbon neutrality and carbon peak, all industries are facing challenges and opportunities of transformation. As a well-known brand in the door and window industry, royal doors and windows actively lay out the road of green transformation. From the mission of "making high quality doors and windows, making buildings more energy-efficient and contributing to the goal of double carbon" to winning the "China Green Building Materials Product Certification", after winning the title of "National Green Company", the Royal Doors and windows always maintain a high respect for the natural environment and run the concept of sustainable development throughout the whole process, realize the low-carbon green development from the energy-saving design of doors and windows to the intelligent manufacturing of production to the whole industry chain of the market.
On May 20, 202424, after strict qualification examination, the propaganda film of "building green and energy-saving new habitat together with doors and windows of the Royal School" landed on CCTV channel CCTV-7, showing that the doors and windows of the Royal School took the manufacture of energy-saving doors and windows as the starting point, help the continuous efforts and practical achievements of the dual carbon target. Relying on the national authoritative platform, royal doors and windows take the initiative to shoulder a major mission and provide strong kinetic energy for the high-quality development of the industry.
As far as the doors and windows of the Royal School are concerned, based on the high ground of brand promotion strategy and driven by CCTV's strong credibility and communication power, the doors and windows of the Royal School fully demonstrate the brand image of high-end soundproof doors and windows and enter the fast lane of brand development, improve national awareness and play the strongest voice of brand promotion!
CCTV endorsement · Royal doors and windows show brand glory
CCTV is a national television media with high authority, high public trust, high coverage and high influence in our country, and its influence reaches the whole country and even the world. CCTV always maintains a serious and responsible attitude towards consumers, and the screening and review process of cooperative brands is extremely strict. Only enterprises with excellent brand strength, excellent product quality and good reputation of users can go online through invitation.
The appearance of CCTV, the Royal Doors and windows after many audits, fully reflects CCTV's high recognition and trust on the brand qualification and product quality of the Royal Doors and windows, further confirms the strong comprehensive strength of the Royal Doors and windows, it also marks the promotion of the national brand strategy of royal doors and windows. "The Imperial doors and windows build green and energy-saving new habitat" broadcast by CCTV introduced that the Royal Doors and windows have been guided by high goals for many years, with quality as the basis, innovation as the core, and low carbon as the wing, we will continue to provide consumers with high quality and low energy consumption door and window products, promote the brand value and business performance of enterprises, and convey the elegant demeanour of high-quality development of door and window manufacturing.
The appearance of the Royal Doors and windows on CCTV this time is another reflection of quality and brand confidence. It not only conveys the ingenuity of the Royal Doors and windows in all directions, but also the green and energy-saving quality, which refresh the brand height positioning of the Royal Doors and windows, accelerate the goal of moving towards high-end door and window flags.
Deep plowing doors and windows · building green and energy-saving new habitat with royal doors and windows
According to the introduction in "building green and energy-saving new habitat together with doors and windows of the Royal School", the doors and windows of the Royal School have adhered to long-term doctrine for the 17th year, focusing on green and energy-saving, sound insulation and noise reduction doors and windows products, and have created products covering research and development, design, production, the whole link integrating sales and promotion takes the pace of high-quality development. As the "quality-oriented defender" of the industry, royal doors and windows adhere to the mission, from raw material selection to production process control, to product quality inspection, interlocking and striving for perfection, let every door and window inherit high quality genes and win the trust of consumers.
Today, the global voice for environmental protection and low-carbon life is rising day by day, the construction and home furnishing industry also responds positively to seek a greener and lower-carbon development path. Royal doors and windows continue to pay attention to the research and development and innovation of door and window insulation system, actively utilize technological advantages to create high quality high-energy-saving system doors and windows, and accelerate the development of door and window products towards low energy consumption, by optimizing the design and function of doors and windows, we can create a more comfortable and healthy living environment for consumers.
The royal doors and windows practice the concept of green development, not only devote themselves to the greening and low carbonization of products, but also actively participate in the fields of intelligence and digitization, build a green intelligent manufacturing system, build a factory photovoltaic power generation project, implement carbon footprint management, edit the industry green and low carbon group standards, and promote the sustainable development and green transformation of the industry by virtue of excellent quality, exquisite craftsmanship and innovative low carbon concept.
Building green and energy-saving new habitat together, royal doors and windows will continue to strengthen the brand's courage and determination, deeply cultivate the field of high-end soundproof doors and windows, and lead the goal of double carbon to make green, the low-carbon concept of life with the doors and windows of the Royal family entering thousands of households, together to help a better life.
Take advantage of CCTV · Royal doors and windows to continuously enlarge brand value
In the environment where the household industry is facing Stock competition, how to seize consumers' minds is an important part of winning the right to speak in a new round of high-quality development. In recent years, with the help of a series of measures, royal doors and windows have made great achievements in quality praise, brand circle and market attack, and entered an all-round growth outbreak.
At the same time, the Royal Doors and windows quickly established a brand three-dimensional communication network, holding hands with mainstream media online, realizing all-round communication coverage from CCTV to local official media, and laying out airports, high-speed rail, high potential energy transportation hubs such as high-speed road signs, and advertising in key urban areas, large business districts, national exhibitions, etc. Online and offline brands are exposed to enhance the brand memory of distributors and consumer groups. The multi-platform and multi-form communication matrix has built a dynamic marketing network for royal doors and windows, continuously strengthening the brand sound volume, allowing consumers to recognize and trust the high-end soundproof doors and windows brand of royal doors and windows, make brand influence record high.
With the brand development of the Royal Doors and windows entering a new journey in 2024, the Royal Doors and windows will enlarge the brand sound volume and release the brand value with a more positive attitude. The royal doors and windows won CCTV empowerment this time. It not only consolidates the image building of high-end soundproof doors and windows brands, but also shows the strong development potential of green manufacturing of doors and windows in China. It also continues to tap the green value of products and brands, realize a new beginning of communication upgrade.
The royal doors and windows landed on CCTV channel CCTV-7, demonstrating the strong development potential of green manufacturing of doors and windows in China. In the future, royal doors and windows will continue to adhere to quality, embrace innovation, further extend the depth of the industrial chain, and work with consumers to build new green and energy-saving habitat with high-quality development.
