On July 6, "new chapter, new whole family" 2024 Yadan whole customized brand strategic upgrade and new product launch conference was held in Guangzhou. Based on the deep insight into the development of market trends, Yadan's entire customized brand strategy has been upgraded. Through systematic and comprehensive VI upgrades, terminal store display forms, consumer display experiences, and product system upgrades, upgrade channels and business models, build the brand of "Gao Yan youpin", and lead the whole customized development journey of the industry.
Yandan Home founder Zhang Dahu
New chapter: comprehensive upgrade to meet the changes
This time, the brand strategy of Yandan has been upgraded, and the brand strategy of "Yandan Gao Yan whole customization" has been officially launched, breaking the barriers at the circle with a new look and bringing the distance between brands and consumers closer, open a new chapter in brand development!
Super symbol is super creative, rooted in cultural symbols, using more fashionable brand main colors to create a brand recognition system that can best represent Yandan. The establishment of a brand symbol and the innovation of a brand slogan mean that Yandan once again thinks about the relationship between product content and user ecology from the overall perspective. Yandan Home focuses on the understanding of the brand by the new generation of consumer groups and looks forward to providing more beautiful and new choices for young people through the brand's mission, vision, values and concepts.
New Yan: create a new attitude with demand iteration
In the current era of quality and experience, stores are the window connecting brands and consumers. People's pursuit of quality of life not only stays at the level of products and services, it also pursues a high quality and high-grade lifestyle integrating exquisite elegance.
Through material innovation and scene experience, Yandan home provides an integrated "whole case customization" solution of multi-category integration; Creates a fashionable and healthy home space under different life attitudes, bring consumers a more comfortable and pleasant whole experience. The brand-new store culture and the display of silent shopping guide system help you quickly understand the product features and service advantages, better improve the store atmosphere, and enable consumers to quickly improve their brand awareness when purchasing, at the same time, get a better sense of experience.
Yandan home has taken the whole customization as its core strategic business, and has shown All IN's determination from brand upgrading, terminal image and product system. Yandan's customized [seven stars with moon] business model enables the brand's high quality experience to easily reach more consumers.
New whole family: multi-dimensional improvement the future has come
According to the data of the home research industry report, the current consumer groups tend to be "high quality, good-looking, practical, and cost-effective, and at the same time, customized products that match the overall home decoration design, the expectation of the integrated solution of furniture house fitting is also increasing day by day.
The new generation of consumers pursue all kinds of household products, which is highly consistent with the new positioning of Yandan household's "high-quality products and good prices. From design to layout, from customized home to soft-fitting full-case output, Yadan integrated whole solution accurately breaks down the pain points of new generation consumption demand and leads the concept of healthy life.
This strategic upgrade and new product release are not only the butterfly change and upgrade of Yandan Group's strategic logic, but also the keen capture of changes in market demand. At a brand new starting point, Yandan home always focuses on products, channels and users, from products to scenes, from scenes to brands, from "functional value" to "emotional value. Yandan home and consumers maintain resonance, optimize the circulation within the industrial chain, broaden the boundaries of a better life, form a strong coordination of strategic sectors and industrial potential, and continue to exert more tentacles, make unremitting efforts to make every ordinary home enjoy high-looking, comfortable and safe customized home products.
