On July 11, 2024, the high-profile 26th China Construction Expo (Guangzhou) came to a successful conclusion. More than 2,000 enterprise pavilions and 200000 professional audiences attended the conference constituted the first global exhibition of the large home construction industry.
As the official door and window partner of the Yao AO Council, the Royal Doors and windows, with the theme pavilion of "Super sound insulation carbon quiet" and the products of "new" doors and windows, were unveiled in the big-name exhibition. During this period, Zhu mengsi, deputy general manager of the Royal School doors and windows, was interviewed by authoritative media such as global network and Sina Weibo, and was invited to attend several high-end conference forums as a guest, I shared the interpretation of today's market environment and the path and future trend of high quality development of royal doors and windows.
Zhu mengsi, deputy general manager of Royal doors and windows
Product Value Regression: household products the essence is a solution to a better life.
With the change from incremental market to stock market, the content of door and window consumption is also improving from having to being excellent. In this wave of consumption upgrading led by the new generation, function and appearance are no longer the simple elements that attract them. Zhu mengsi, deputy general manager of huangpai doors and windows, said in the "looking for new volume-new community · New Future theme forum" jointly organized by China Construction Expo, NetEase home and neighborhood link," home the essence of the product is a solution to a better life., it is necessary to accurately meet the diversified needs of consumers ". Under the wave of pursuing a more quality, healthy and personalized lifestyle, doors and windows should start from the user's experience perception, A complete set of solutions for a better life.
At this guangzhou construction expo, royal doors and windows brought new products-xuan · fantasy double-open passive windows, colmar electric flat push windows, tuscan double in-swinging casement window, ananxi double in-swinging casement window and other heavy new products, it shows the new trend of sound insulation technology, temperature control and energy saving, and JGG self-care doors and windows. Zhu mengsi emphasized, "return to the real needs of consumers and provide them with a system door and window solution with beautiful products, wide space and quiet senses".
Among them, the popular "Xuan · Fantasy double Open passive window" is the bright star of the new series. As a passive window with low energy consumption, it adopts triple sealant strip design to build a PRO-level thermal insulation and temperature control system, effectively isolating the external temperature difference and creating a comfortable home feeling; 55.6mm extremely narrow frame, with the unique hidden fan design, it not only shows the extraordinary aesthetic concept, but also elevates the light-transmitting facade to PLUS level, making the space brighter and more transparent and unbounded.
"The beauty of products comes from exquisite craftsmanship and unique understanding of aesthetics, leading us to take the initiative to feel the beauty of life; The breadth of space, through carefully calculated window design and streamlined appearance, let the home space extend infinitely visually; The quietness of the senses is also the direct embodiment of the technological innovation of the doors and windows of the royal school, effectively isolating the external noise and ensuring the health and quiet of the indoor environment," zhu mengsi said, "We hope that the royal door and window products are not only the guardians of the home, but also provide the functional value of wind and rain shelter, sound insulation and heat insulation, which can become the sustenance of emotion and provide a space to maintain inner peace and pleasure."
Technology Empowerment and Development: Breaking through the industry's "involution" with innovative R & D"
During the exhibition, zhu mengsi, the deputy general manager of doors and windows of the royal school, was invited to attend the ceremony of "the inheritance of craftsmen again with ingenuity -- 2024 the legend of fire • the inheritance ceremony of the model of doors and windows craftsmen". From the two elements of enterprise's initial intention and ingenuity, share the latest research and development results of royal doors and windows.
Zhu mengsi believes that the spirit of craftsmen in the new era has been endowed with new connotation. It combines with innovation and creation and changes from originality to ingenuity. In the process of cultivating high-end brands in 17 years, huangpai doors and windows are committed to branding "technology" into brand genes.
"The comfort that users feel is always behind the huge and complicated work of R & D and design, but this is exactly where the value pursuit of imperial doors and windows lies," Zhu mengsi said, "facing high-end target groups, you need something that can impress him-- unique technical content is the core advantage of lasting." Over the years, Royal doors and windows have maintained high investment in scientific and technological research and development and scientific and technological talents. Up to now, they have mastered over 260 patented technologies, starting from the aspects of product technology, structural innovation, energy-saving design and intelligent technology, continue to create quality experiences for consumers.
Pictures from CCTV Super factory
In March, 2024, the Royal Doors and windows specially planned a visit activity "CCTV Super factory walked into the Royal Doors and windows", and deeply shared the creative innovation breakthrough of the Royal Doors and windows. At the same time, the Royal Doors and windows open to the media brand Pavilion, intelligent factory, sound insulation Research Institute, green and low carbon research institute, product testing experimental center and other research laboratories, in April, the new generation of ideal door and window standard of "8-weight sound insulation technology" was released for the first time... when a large number of research and development details and technical products were found in the media, "Technology" gradually infiltrated into the brand image of "royal doors and windows.
"Promoting high-end upgrading of technology-enabled products and brands and creating a new growth curve is an inevitable choice for the emperor's doors and windows to achieve long-term sustainable development". Facing the discussion of global network on the industry entering a new stage of involution, zhu mengsi said that in the past year, although the home furnishing market has been under pressure, it has also accumulated new energy and new opportunities, and the trend of high-quality development of the industry remains unchanged. " home industry, the future development space is still available", Zhu mengsi hit the floor.
Brand focus: take the road of innovative high-quality development
If we say that consumption trends and industry trends have made the Royal Doors and windows firm the determination of users first, technology stick and high-end positioning. Then during the NPC and CPPCC this year, the important speech on "New quality productivity" injected new confidence and strength into the innovative development of the manufacturing industry where the doors and windows of the royal faction are located.
In an interview with Sina Weibo reporter, Zhu mengsi said bluntly, the state's focus and setting on "New quality productivity" provides a long-term direction that enterprises deserve to practice and follow.. As a well-known brand in china's door and window industry, royal doors and windows are also an excellent private enterprise in the door and window manufacturing industry. They always keep up with the pace of national development and constantly seek breakthroughs in brand, product, manufacturing and other aspects, while leading Chinese doors and windows to the future, it highlights the toughness and vitality of high-quality development.
"New quality productivity" is characterized by innovation, and the key lies in high quality. Under people's growing needs for a better life, door and window products are an important carrier for creating a better living space. "When innovation is implemented in products, we must insist on returning to users to integrate door and window applications with home scenes to provide consumers with a wonderful space experience. Therefore, the doors and windows of the Royal School put forward a new slogan of "high-end soundproof doors and windows of the Royal School for fear of noise" to gain insight into the core value needs of users, guide R & D innovation with rational science and technology, and realize high-quality development." Zhu mengsi talked.
Specifically, the high-quality development of royal doors and windows does not only focus on brand upgrading and product innovation, but also make sufficient preparations behind it, setting a trajectory that runs through the whole situation:
At the level of intelligent manufacturing, the modern production base of royal doors and windows has been completed, creating a customized high-end production line, from supplier selection, source material control, full-process quality inspection and application of production line automation, in the highly digital and flexible production process, the optimal solution of product technology is obtained, which supports the core value of the brand's "high-end quality. Zhu mengsi said, "the doors and windows of the royal school will give full play to the top-level advantages of the industry's intelligent manufacturing, and synchronously drive the overall upgrading of the industrial chain".
At the level of "production, study and research", royal doors and windows combined with tsinghua university building environment testing center to carry out ultra-high performance sound insulation testing in the industry, and reached strategic cooperation with the research center of environmental energy science and technology building curtain wall doors and windows of china academy of architectural sciences, under the guidance of China Technical Economics Association, he served as the first drafting unit of group standard "green (low carbon) product evaluation requirements sound insulation energy-saving aluminum alloy doors and windows", focusing on scientific and technological innovation, testing and certification, experts, talents and other aspects carry out deep-level cooperation, so as to combine the keen market insight of enterprises with the in-depth research ability of colleges and universities, complement each other's advantages and promote each other.
At the level of channel construction, the Royal door and window channels show a more diversified trend, changing into a pattern of online and offline double-line coordination. In the offline field, the Royal Doors and windows accelerate the channel layout of the sinking market on the basis of more than 800 dealer stores, continuously expand the range of stores, and improve the market development progress in cities under the third or fourth line and below; in the online field, royal doors and windows widely cover mainstream e-commerce platforms, promoting TikTok and Xiaohongshu kinds of grass, improving traffic conversion rate, seizing market opportunities and expanding online sales growth space by actively integrating into emerging channels.
At the 2024 guangzhou construction expo, huangpai doors and windows released "you come to open a store, the headquarters is decorated" and "0 yuan to build a store" heavy investment policies, as well as a series of investment policies such as new business assistance and special rebate for youshang, it can be seen that many positive achievements have been made in the development of doors and windows channels and investment promotion of the Royal School.
Conclusion
In 2024, as the official door and window partner of the yao ao council, the royal doors and windows had a brand-new identity in the face of the vast market. Against the background of the new product matrix, they moved to a bigger stage.
Zhu mengsi said that looking forward to the future, royal doors and windows will continue to adhere to the concept of "long-term doctrine", adhere to the brand positioning of high-end soundproof doors and windows, gain in-depth insight into consumer demand, and promote the transformation of products to high-end, energy-saving and intelligent, with high quality doors and windows products, sound insulation, noise reduction, energy saving and comfortable solutions, we will create a new value chain of human settlement Space, continue to stabilize our advantages in the trillion market of doors and windows, and write a new page on the road to high quality.
