Under the starry sky, Dream is the horse; Above the sunrise, it's limitless to go.
"Walker · Youguang" in 2024, the distributor marketing summit of its state doors and windows was gathered on August 6. The family members of its doors and windows dealers from all over the country gathered at its headquarters to participate in the grand event.
The venue layout jumped out of the rigid impression of the door and window industry and was unique. It boldly extended the purple color widely used in the Paris Olympic Games, decorated with flowers, and widely used vertical painting copywriting, creating a fashion, high-end, there is an atmosphere of style, fighting and enterprising spirit.
▲ Walker Youguang, the distributor marketing summit was held in 2024 in the middle of its doors and windows.
The content of the meeting is based on the current market environment, starting from the four cores of enterprise strategy, brand strategy, product strategy and activity assistance, fully empowering distributors, and at the same time launching major national promotion activities, let Qibang warm in winter and cool in summer. Good doors and windows help thousands of families live in spring and enjoy a comfortable life.
▲Distributor Group
The meeting was held in groups. While learning, 12 groups of dealers had PK team morale and team cooperation ability. While attending the meeting carefully, they also had fierce competition, the atmosphere of the meeting was frequently pushed to a new high.
Strategy mogul
[Walker Youguang] keynote speech
The Walker has light and goes forward bravely. After the intense and rapid grouping and team activation, Mr. Huang Dongjian, chairman of the board of its doors and windows, came to the stage and brought a wonderful keynote speech, summarizing the brand landing and product strategy landing situation of its doors and windows headquarters in the first half of the year. He said that the market competition was unprecedentedly fierce in 2024, but the door and window industry was still the best industry in the big home furnishing industry. The company has made an all-round strategic layout. I hope everyone can participate in it, fight a beautiful market battle together and win together 2024!
▲ Huang Dongjian, chairman of Qibang doors and windows, shared the keynote speech of Walker Youguang
[The way of big business] keynote speech
Chasing the light, the future is available. Mr. Zhu Rongbao, the founder of Oneness Consulting, shared "the way of big business" and analyzed in detail the volume of the new house market and the second-hand house market in the door and window industry as well as the current way of market operation. He said, although the incremental housing market will decrease sharply, the second-hand housing old window replacement market will flourish and the self-built houses market will also see a substantial growth. The door and window industry is still promising in the future.
▲ Mr. Zhu Rongbao, the founder of one Consulting, shared the "Road to business"
Differentiated advantages of empowerment
[Brand strategy] share
Brand upgrading, reshaping brand value and brand image. Ms. Wang Ru, brand director of Qibang doors and windows market, summarized the work results of brand ports in the first half of the year, and explained in detail the brand upgrade content and new brand image, brand concept and values. She said that the brand image and concept of its doors and windows have different leading advantages. At the same time, the strong product publicity and customer acquisition system will help the terminal win the market in all directions.
▲ senior leaders of Qibang door and window headquarters and the one consulting teacher Sun Li share the differentiation advantages of Qibang
[Product strategy] sharing
Adhere to product innovation and create differentiated product advantages. Gu Xiangwei, director of Qibang door and window training department, explained in detail the product system and product strategy of Qibang door and window in 2024, focusing on the differentiated advantages of Qibang door and window products. Interactive explanations made dealers understand, remember to use it deeply.
He Zhanfeng, the operation director of its doors and windows, said in the sharing that the differentiated product advantages shaped by its thermal insulation sealed window patent not only meet the market demand, but also help everyone better win the market.
[Channel is Wang · performance multiplier]]
Get out of confusion, break the game and Sprint. In one Consulting, Mr. Sun Li started with questioning the pain points of store operation on the spot, deeply analyzed the current difficulties and ways to break the situation, and combined with online and offline community marketing operation cases, in-depth analysis of the current channel operation of 5 generous 6 channels.
[Visit Zhaoqing Nanbo factory]]
Its state doors and windows and China's South glass have jointly launched a strategy. Since the cooperation, it has delivered a large number of doors and windows for the market, which are warm in winter and cool in summer, helping the owners to build a comfortable home life and obtaining good market feedback. The summit specially organized the participating families to visit the South glass production base in Zhaoqing to experience the strong production strength and excellent product performance of South glass on the spot, further enhancing everyone's determination to win the market and confidence in serving customers.
▲ Qibang door and window distributors visit Zhaoqing production base of South glass China
Live in spring
[Grand Launch]]
Its doors and windows are warm in winter and cool in summer, helping thousands of families to create a deep and comfortable life. In order to allow more terminal owners to enjoy a comfortable life in warm winter and cool summer, the headquarters of its state doors and windows made profits. At the meeting, the national value GO activity of its state doors and windows in 2024 was heavily released, teacher Su Xiaoyu, one Consulting, gave detailed guidance on the details of the activity. The huge support made the family members on the scene full of blood and confidence in the next national promotion.
Mr. Zhong Chengsheng, deputy general manager of its doors and windows, gave Army flag to the military commanders of the two major dealer legions. Under the leadership of he Zhanfeng, the operation director, the operation team took the stage to show the team. The wolf team, which was forbidden and high-powered, received warm applause from the family present.
▲ "live in spring" Qibang winter warm summer cool good doors and windows national value GO launch meeting
Huang Dong said in the kick-off meeting that the company has made great efforts to make profits this time, and it is linked to the promotion of stores across the country, hoping to push its state brand to more users through this activity, let more users enjoy the comfortable life brought by its warm winter and cool summer doors and windows!
[Factory group buying day micro-explosion special session]]
2312 orders per hour, crazy!
On the evening of the 6th, under the leadership of Mr. Sun Li, the group purchase day of qbang doors and windows factory came as scheduled. The super-strong activity policy given by qbang headquarters amazed the family members of the on-site dealers, it also attracted many owners and friends to place orders online, and the orders were frequently sold on the spot. Finally, the result of signing 312 orders in 2 hours ended perfectly.
▲ qbang doors and windows factory group purchase day slightly hot signing
Dinner
At the dinner party, Huang Dong fully affirmed the high enthusiasm and active learning spirit of the family members at the summit, and highly praised the crazy purchase of the factory group buying activity on the evening of the 6th, he said that the company's early layout has been fully improved, creating differentiated brands and product advantages, creating good windows and doors in warm winter and cool summer, and giving preferential policy support that has never been seen before. I hope everyone will work together, through this "live in spring", the national value-added GO campaign of its warm winter and cool summer doors and windows has pushed its warm winter and cool summer doors and windows to tens of thousands of homes, better helping green, energy-saving, deep and comfortable life.
▲ Huang Dong's speech at the "Walker · Youguang" 2024 the distributor marketing summit dinner of its doors and windows in the middle of the year and the toast of its door and window leadership
Next, the melody and graceful dance pushed the atmosphere of the dinner to a new climax. While enjoying the feast of vision, taste and hearing, many families actively participated in the performance. In a warm atmosphere, the summit ended successfully.
▲ "Walker · Youguang" 2024 group photo of distributor marketing summit in the middle year of its doors and windows
It's limitless to go, there is light in its way. The Walker has light and goes forward bravely. Although the summit came to an end, the struggle of warm blood has just begun. With the official start of the national value GO activity "live in spring", its doors and windows will surely enter thousands of homes in unstoppable trend with warm winter and cool summer, bring warm winter and cool summer life to more families. Customers are welcome to visit and purchase.
