With the gradual increase of the consumer market share of the demand for house renovation and old house decoration, at the same time, the state strongly advocates replacing the old with the new. Under the trend, how can door and window enterprises grasp the demand growth gap behind the old window renewal market? How to create innovative products and services that are differentiated and suitable for the renewal of old windows?
On August 8th, the "wealth summit of old reform and market breaking" held by Supai doors and windows may be able to get a glimpse of the answers already prepared.
The old doors and windows are changed to the track, which is a battle for the terminal market with thresholds. Non-strong people cannot take the seats. There is not enough strength accumulation and service superposition, so it is difficult to race in the stock market of doors and windows.
Compared with the concentrated outbreak of new house delivery, the renewal of old windows is a project with long water under the brand's long-term doctrine. "Exchange" means upgrading. From the perspective of consumers, brand, service and quality are indispensable, which reflects a new round of examination on the safety production strength, brand service commitment and product technical requirements of door and window enterprises.
Facing the price war in the door and window market, low prices often mean low quality, which forms a paradox with the upgrading of door and window consumption. When doors and windows enterprises do not rise to a certain level, their ability to integrate the industry supply chain is limited. Doors and windows products range from production, storage and transportation to sales and installation, each link needs enough cost to ensure the quality. Supai doors and windows focus on the layout of the whole industry chain of doors and windows. Profiles, spraying and glass are produced and supplied by themselves. They flexibly respond to the continuous deepening and development of the industry and expand the advantages of total cost to ensure high quality delivery.
People's demand for living continues to increase, and the application prospect of high-performance and low-energy doors and windows products is broad. Supai doors and windows will play the role of a goose in the northwest door and window industry and promote the continuous innovation and application of door and window technology, bring healthy and comfortable living environment to more families.
During the summit, a series of high-quality keynote speeches and round-table dialogues were brilliant. Mr. Zhang Jie, general manager of Supai doors and windows, Mr. Lei Yong, a large business of tens of millions in the region, and influential guests from the doors and windows industry gathered together, explore the opportunities and breakthrough points of the old window of the regional market under the new market.
General Lei, a tens of millions of top merchants in Supai, shares the experience of renewing old windows and new services. It is seen by users, needed by users, and solves user problems throughout the service process. For example, diversified channels enter customer vision, provide one-stop solutions, free demolition of old windows, partial repair of old walls, formulation of new window solutions, interlocking. For example, the "8-hour non-destructive renewal window" service, which has been launched from a small pilot to a full scale this year, integrates the whole space product matrix, the time-saving non-destructive installation standard, and the old Reform policy of saving money in three dimensions, accelerate the popularization of the service of "renewal of old Windows.
General Manager Zhang, general manager of Supai doors and windows, said that under the slowdown of industry growth, the transformation of the old stock houses into the market may become the second growth curve of enterprise development. Supai doors and windows put forward some countermeasures for this, such as building a special installation and construction team above the five-star Installation Standard to solve the problem that "old windows are difficult to be dismantled" with a perfect old window demolition and reconstruction scheme, the problem that new windows are difficult to install helps customers easily change windows and live at ease.
In the face of the sinking of the old market channels for home decoration doors and windows, the old mode of waiting for guests is obviously not applicable. At the summit, teacher Zhefeng talked about the active marketing system of Supai doors and windows. On the one hand, he made good use of diversified channels such as social media and community display cars to contact customers, and then under the market environment of scattered traffic, accurately improve the kinetic energy of obtaining customers; On the other hand, it continuously empowers distributors efficiently, helping terminals achieve marketing strategic goals from the aspects of product training, activity blasting, channel development, etc.
The Fortune summit on the old Reform of the old doors and windows of Supai came to a successful conclusion during the dinner party. "Enterprises that are friends with the trend will surely have a long foundation." facing the old doors and windows and changing the track, Supai doors and windows will give full play to their own advantages, implement distribution and marketing strategies, and continue to plus-sized product research and development strength, continuous iterative upgrading, expansion of production system, continuous improvement of five-star installation service standards, adherence to digital development, development of new quality productivity in door and window industry; Committed to building a regional model benchmark in all directions, in promoting the development of the regional system doors and windows industry to the direction of high quality, high efficiency and high quality, we should assume corporate responsibility and contribute our own strength.
