After 85, choose home furniture, mainly focusing on brands and environmental protection!
After 85 s, I bought the "true love" sofa, and first went through a wave of social clock-in in in the circle of friends; After 90 s, I fell in love with the smart home. The sweeping robot is not only just needed, but also a "cat-teasing artifact"; the bedroom after 00 is decorated with my favorite e-sports theme...... This young people's home seems to be full of infinite imagination. What kind of home can conquer the picky "9000 Years Old" (post-90s & post-00s)?
(Photo source: Furniture Industry-public number, invasion and deletion)
after 85, the House "renovation" plan began.
The real estate market has entered the era of stock houses. According to 10 to 15 years, it is a renovation cycle. The renovation demand of the rapidly expanding stock houses market now contributes a steady increase to the home furniture industry.
Statistics from the Bureau of Statistics show that affected by the epidemic, the total retail sales of furniture in China reached 159.8 billion yuan in 2020, down 7% year on year. However, since the second quarter of 2020, the demand has gradually recovered. After the Spring Festival this year, the demand for home furniture has grown well.
Baidu home furniture industry insight in 2021 shows that the demand for big items such as whole house customization and living furniture in first-tier and new first-tier city cities is significantly higher than that in third-tier and fourth-tier cities, with second-tier, third-tier, the demand of "small pieces" such as household goods and hardware tools in four-tier and five-tier cities is obviously higher than that of living furniture and whole house customization.
The age of home furniture users is highly concentrated between 25 and 54 years old, accounting for nearly 90%, among which 25 to 34 years old is the main force, accounting for 36%.
From a regional perspective, economically developed Beijing, Yangtze River Delta and Pearl River Delta regions pay attention to some categories of brands. North Jiangsu attaches importance to living furniture, Guangdong focuses on whole-house customization, while Zhejiang pays more attention to brands of household goods.
Anhui, Jiangxi, Sichuan, Hunan, Hubei, and Shaanxi, which have relatively developed economy, pay more attention to brands. With the development of economy, users' brand needs are constantly increasing; Shandong, hebei and other northern markets have low attention to brands.
There is no "leader" for "small" household goods"
among household goods users, post-80s to post-95s are the main force, and the younger they are, the more concerned about brands and environmental protection. And users are willing to obtain information from official brand channels.
At the same time, the proportion of female users is high, and their focus is highly focused on the effect style, such as curtains, TV background walls, flower stands and other "effect Picture Collections".
Through the search frequency, it can be seen that people's attention to brands has increased significantly, especially the "top ten brands of curtains" and "top ten brands of smart home". Users' demand for "small pieces" brands of curtains has increased significantly.
It is worth noting that most of the search terms are ranking words such as "top ten brands" and "Brand Ranking". It can be seen that Currently curtains, smart home and other fields have not yet appeared well-known brands highly recognized by users. In addition, the attention of materials and prices related to household goods is also increasing.
Buy furniture and pay more attention to "choosing tips"
for the users of living furniture, their needs are clear, and they pay more attention to choosing tips, such as the quality of doors of different crafts, the matching skills of beds and windows, etc. The average retrieval times of experience learning are the highest.
In addition, the decision-making period focuses on more aspects, including the quality, effect, price, maintenance, etc. of furniture of different crafts. When comparing different brands, the functions of furniture include sound insulation, fire Prevention and other requirements. In the process of diagnosing the Target brand, besides word of mouth and grade, it also pays attention to information such as after-sales service and store address.
Men and women have obvious differences in decision-making concerns about living furniture: men pay more attention to specific details such as price, function and specification, while women prefer other people's experience sharing and evaluation.
There are also some differences in the focus of different age groups. The younger the brand, the more attention it pays to the function of furniture. The older you get, the more you pay attention to materials and prices, and you are more willing to get information from the official website.
(Article Source: Furniture Industry-public number, invasion and deletion)
