With the improvement of people's living standards, consumers have put forward more detailed requirements for the quality of life. "What is needed for living space, the doors and windows of the Royal School will be built." After 15 years of deep cultivation, the doors and windows of the Royal School have always been guided by consumer demand, making "addition" in product categories ", do" subtraction "in the service link," multiplication "in production and research and development, and" division "in strategic upgrading". On the coming March 11, the royal doors and windows will hold the 15th anniversary ceremony of "leading 15 years · The Royal faction will always move forward", highlighting the leader of the door and window industry and the determination to lead the industry to the future.
Add Product Dimensions
improve home quality
in recent years, the domestic home building materials market has gradually entered the era of stock houses. Under the dual promotion of policies and markets, it has provided a huge outlet for the door and window industry. Focusing on the development needs of the home furnishing industry in the new era, making door and window products the entrance to empower a better home life requires us to constantly polish them carefully on the product side.
Royal doors and windows focus on the market and consumer demand. With the support of intelligent production, the added value of products is continuously improved from the design style of doors and windows to the attribute function. In terms of appearance, the Royal Doors and windows work closely with institutions such as Tsinghua University Academy of Fine Arts to break through the design circle, making it difficult to play with various doors and windows products "out of the circle", life aesthetics adds color to home decoration, making home space design more valuable. In terms of functional properties, the Royal Doors and windows dig deep into the needs of consumers, and make the products extremely resistant to wind pressure, water tightness, air tightness, Radian, texture and other aspects, while continuously improving "sound insulation, heat insulation, energy saving and other performance, and continue to build national standard quality new products that are more suitable for the mainstream market and consumer demand.
Dome boundary panoramic sliding door
In addition to paying attention to product appearance and quality, royal doors and windows have also established a product matrix with a complete product range, covering almost all categories in the field of doors and windows. The royal doors and windows use high-quality products to empower the industry, let the doors and windows products break through the traditional boundaries, provide more possibilities for a better living life, and create a better living environment.
Optimize the process for subtraction
improve industry standards
how can high quality products fly into ordinary people's homes without discount "? In 2021, the emperor's doors and windows first promoted the five-star Installation Standard, systematically combing and integrating the standardization degree of safety, tools, accessories, installation and acceptance, forming a set of standard guidelines applicable to the whole industry, lead the installation service of doors and windows industry to a new stage.
As the setting unit of National door and window standards, royal doors and windows have created six technical standards for customized doors and windows. The professional quality inspection team under royal doors and windows conducts multiple rigorous audits on each new product on the market to ensure the optimization of product quality and performance. In addition, Imperial doors and windows keep improving in service, use a more detailed service system to protect consumers and open a new "service upgrade" channel.
What you see is not what you get "...... Faced with many pain points in the industry, the doors and windows of the Royal School opened their horizons and upgraded their services in an all-round way. From 1.0 Service version to 5.0 service version-"show good", "training good", "promotion good", "team good" and "service good". The Emperor's doors and windows creatively built an industry-leading customer service guarantee system to deliver more comprehensive, convenient and professional user experience services to more families, let Consumers truly feel the improvement of home life quality, and also feel the heart of royal doors and windows.
Optimize the industrial development model
for home furnishing enterprises, the level of technology research and development is the lifeline for the long-term development of enterprises. Under the current market environment, enterprises have serious problems in weakening their technology research and development capabilities and product homogenization. At the beginning of its establishment in 2007, Royal doors and windows set up a professional research and development testing center. Now it has 152 national patent technologies, providing a solid guarantee for the continuous output of high quality products from royal doors and windows.
Scientific research strength is the core competitiveness of imperial doors and windows. It adheres to the research and development tenet of "innovative thinking as orientation" and attaches great importance to product innovation and research and development. Nowadays, the Royal Doors and windows have a modern production base with a total scale of 120000 square meters, which effectively guarantees the product quality, shortens the delivery cycle and continuously empowers the terminal sales system.
With the development of science and technology, "intelligence" has become a lifestyle and social trend. Under the wave of intelligence, the forward-looking royal doors and windows have successfully upgraded their manufacturing to smart manufacturing, launching a series of smart home doors and windows. Royal doors and windows Sky Mirror intelligent electric sunroof and natural ventilation system of Sunshine Room can open the sunroof to automatically adjust the indoor air flow according to the indoor air condition, with excellent performance of heat preservation, heat insulation, energy saving and waterproof. Royal doors and windows use scientific and technological strength to help beautiful home life, set a benchmark for industrial upgrading and create a successful model.
Relying on intelligent production, royal doors and windows ensure stable production and build the first intelligent door and window production line in China. Accelerate the introduction of intelligent equipment in production lines and information-based big data systems, multi-dimensional and all-round improvement of strength, royal doors and windows achieve the same frequency resonance with the market, and go with the trend.
Enlarge brand effect
looking at the current door and window consumer market, there are many kinds of brands and uneven product quality. Many consumers have weak understanding of doors and windows and lack brand awareness. This requires enterprises to go ahead of consumers in building brands, let brands go deep into consumers' minds, and then occupy a place in the highly competitive market.
In the view of Zhu Fuqing, the chairman of the Royal Doors and windows, brand building is a must for enterprise development. "Well-known brands can let more consumers know that you choose you, support the added value of products, and give consumers a sense of trust." at the beginning of the year, the Royal Doors and windows announced that they had become the official designated doors and windows of the 19th Asian Games in Hangzhou in 2022, which was a brilliant record for the Royal Doors and windows..
Following the trend of the times and layout ahead of time, under the background that China's door and window industry is gradually moving towards the era of product homogenization, royal doors and windows will upgrade their brands as a brand-new breakthrough point in the new competitive environment, with the help of brand advantages, we will work together on the product side and the server side, thus leveraging the potential energy of the brand and driving the acceleration growth of the enterprise. In addition, the doors and windows of the Royal School also responded positively to the double carbon action and launched public welfare activities such as 416 sound insulation day of the Royal School, continuously improving the corporate image and shouldering social responsibilities bravely.
As a leader in the industry, after 15 years, the Royal Doors and windows have made a solid journey forward. In the future, we will work hard to create new achievements in the industry and create a new future in the industry!
