Nowadays, China's door and window industry is in the historical tide of quality, branding and centralization. The development of the industry is also moving towards specialization, deep cultivation, platform aggregation and ecological co-prosperity ". At the right time, royal doors and windows the 2022 strategic partners summit of "cohesion and always forward" was held in Guangzhou Chimelong Hotel on March 10. Thousands of Royal core distributors and representatives from various industries from all over the country attended the summit.
This year, yes royal doors and windows the 15th anniversary. At the right time, this summit royal doors and windows not only comprehensively sum up experience, recognize the advanced and plan the future, but also break through the industry pattern at one stroke. Under the opportunity of joining hands with Hangzhou Asian Games, it announced that it will fully open the road of brand potential energy upgrading, lead distributors across the country to accelerate their running and win the future!
No. 1
Unite and create a win-win situation
Royal doors and windows empower partners
In the opening speech "unite your heart and create a win-win situation, royal doors and windows zhu Fuqing, chairman of the Board of Directors, said: Opportunities and Challenges coexist in China's macro economy. On the one hand, China's market has great potential for development. In the future, 0.3 billion middle class with consumption power will release a huge amount of home furnishing market; On the other hand, the continuous rise in the price of raw materials in the industry and the impact of power restriction measures in many regions in China, brands only practice internal skills, innovation to seek for change, and enhance their own resist capability can continue to develop upward.
At the beginning of 2022, royal doors and windows officially became the official designated doors and windows of the Hangzhou Asian Games. As the door and window industry enters the fast lane, royal doors and windows it has laid a deep foundation in terms of brand influence, enterprise standardized operation and management, intelligent manufacturing capability and so on, and is in a leading position in the door and window industry. The future, royal doors and windows accelerating running, the comprehensive benefits brought by the official designated door and window IP of Hangzhou Asian Games will be more prominent, royal doors and windows brand will also usher in a new leap.
Standing at a new starting point, royal doors and windows we will continue to devote ourselves to becoming the most solid support for distributors, keep moving forward and climb the peak bravely., consolidate the "new business card of Chinese doors and windows" to empower partners and boost the development and growth of distributors.
No.2
Five "power" in one, win-win future
Dual upgrade of brand products
When globalization is permeated in an all-round way and the development speed of door and window industry is accelerating, the head brand effect is obvious. How can we grow at a high speed on the competitive track? As the official designated doors and windows of the Hangzhou Asian Games, royal doors and windows on the 15th anniversary, the perfect answer was given: to maintain the leading trend, Brand reform and upgrading are imperative.
Royal doors and windows qiu Wensheng, general manager of marketing, gave a keynote speech on "2021marketing summary & consumer operation" at the summit, taking the economic development trend as the entrance, bringing you a systematic analysis of the market environment of the door and window industry. He said: domestic system doors and windows have a low share, and the door and window industry has a huge market capacity waiting to be excavated. Royal doors and windows as the head brand of the industry, it will form five "forces" in combination with brand power, marketing power, research and development power, product power and delivery power in the future, focusing on industry dividends and moving forward through the waves.
This summit specially invited Yang Jiang, the authoritative expert of Chinese visual hammer design, Li Heyang brand founding partner, and Zhao Xiuli, the founder of walnut strategy, royal doors and windows the new VI image usage specification and brand potential energy upgrade are publicized to convey the high-end quality of "The King of doors and windows. 15 years of strength accumulation, royal doors and windows with forward-looking thinking, realizing brand transition development in the Times and market trends will continue to bring new home consumption experience to consumers.
Quality is royal doors and windows the cornerstone of development, royal doors and windows15 years of deep cultivation of products, always focusing on innovative research and development. This summit, royal doors and windows the major new Asian Games Series-champion home series casement window and Asian Games Star series sliding window made their public debut. Royal doors and windows released 2022 new product development strategies, and emphasized the new product development concept: adhere to high-end positioning and adhere to technological innovation. This new door and window product is tougher, lighter and more textured. As a gift of Hangzhou Asian Games, it won the applause of the whole audience.
Click the image to view the details of the new Asian Games series.
No. 3
Cohesion, always forward
Join hands to create new glory
In the past year, royal doors and windows accelerate the implementation of the strategy, and continue to work from multiple dimensions such as intelligent manufacturing, information construction, community store SI, short video marketing, sales policies, and five-star installation standards to improve production capacity, promote the research and development of high-end soundproof doors and windows, and help the construction and integration of store channels, implementation royal doors and windows the development goal of "quality, full chain, multi-channel, strong empowerment and quality growth" provides consumers with more agile and better human settlement solutions. At the summit, royal doors and windows we shared the achievements of growth and innovation against the trend and continuously empowered the terminal sales system.
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Chunhua Qiushi, after a year of exploration and development, dealers have accumulated a lot of valuable market experience. In the on-site dealer sharing process, representatives of excellent dealers from multi-store operation, new merchants break through, sink the market, team operation, brand persistence and other perspectives bring valuable experience sharing to the families of Royal dealers nationwide. Next, in royal doors and windows in the 2022 Strategic Partner Summit Awards ceremony, 12 awards, including marketing Star Award, Top Ten store managers Award, New Dealers, and best store Image Awards, will be awarded to hundreds of outstanding dealers from all over the country.
In 2022, yes royal doors and windows the 15th anniversary is a year of transformation of the official designated door and window identity of Hangzhou Asian Games, full of infinite opportunities, royal doors and windows it is bound to point to the peak and usher in greater development. On the afternoon of March 11, royal doors and windows the 15th anniversary ceremony of "leading 15 years, the emperor will always move forward" will be held. Please look forward to it!
