A few days ago, Foshan door and window Industry Association the 1034th visit of the governing enterprise, investigation and exchange day, walked into Guangdong fakeni doors and windows Co., Ltd., conduct a research on the topic of "marketing digitization" with general manager Yao of fakeni doors and windows. General manager Yao said that it is difficult to implement digital management in the door and window industry at this stage, but it is the general direction, to get through the digital internal management of enterprises, we must solve various problems, for example, the improvement of talent quality and level; Enterprise employees adapt to the software transition period; Software customization modules are few and lack flexibility; Enterprise management should be standardized, streamlined, etc.
In his conversation on the topic of "marketing digitization", Mr. Yao said that due to the influence of customization attributes, most home decoration doors and windows enterprises are still in primary stage, standardization, informatization, mechanization the degree is not high, industry practitioners quality and level need to be improved, most enterprises lack system and process rules fan Management, as a result, enterprises want it is difficult to import real digital management for internal implementation..
Under such circumstances, SMEs are more concerned about the issues of order acquisition and customer acquisition channels, how to obtain new customers and orders from old customers? We need to break through different tools, channels and modes. Just as "fakeni" is now initially trying to separate production and marketing, it is carrying out strategic cooperation and model innovation with various small and medium-sized door and window factories..
It is understood that at present, each department is using different information software, and the departments such as order review, production system and financial system all have their own software systems in operation, what enterprises lack is how to connect these fragmented and independent software systems to the whole line and reduce internal communication costs, which is also an important key point that enterprises should solve in digital management.
General manager Yao said that everyone knows how to reduce the production cost and improve the per capita output value and process standardized production management, but what cannot be ignored is that, marketing cost is a large expenditure of enterprise operation cost., the marketing costs caused by exhibition channels, third-party investment channels, team building, etc. remain high, and the majority of enterprises we are eager to reduce marketing costs and hope that digital tools can provide enterprise solutions.
