In recent years, with the improvement of the overall social economic level and the general trend of consumption upgrading, the door and window industry has ushered in great opportunities for development. As the leader of system doors and windows, royal doors and windows have always set a benchmark for the industry with high-quality products and the development concept of keeping pace with the times, leading the industry to develop rapidly.
Recently, the 15th anniversary ceremony of "leading the 15-year royal faction forward Forever" was held in Guangzhou. For the 15th year of deep cultivation of the industry, royal doors and windows have adhered to their original intentions, taken quality as the cornerstone, brand as the direction, service as the guarantee, and led the industry upgrade through intelligent manufacturing to make every door and window well, serving every customer well is exactly the same, creating a miraculous "Royal speed" in the industry ".
Dare to create new technology is the first productive force
Science and technology are the first productive forces, and innovation is the first driving force leading development. At the beginning of its establishment in 2007, when the industry was still in low-price and low-quality competition, the Royal School took the lead in laying out the high-end door and window market. Through the research on the demand of high-end consumers, it went deep into technological research and development and innovation, and continuously iterated products, leading the industry to the road of high quality with market inspection results.
Through the establishment of professional R & D teams, product testing centers, modern production base, the Royal Doors and windows now have more than 100 patented technologies, providing a solid guarantee for its continuous output of high quality products and empowering the terminal sales system.
In the future, the Royal Doors and windows will also establish a sound insulation Research Institute, which will strive for perfection in technology and technology, and actively develop and develop basic properties such as sound insulation, heat insulation and heat preservation of doors and windows, so as to make Chinese doors and windows products have comprehensive performance, reach the world level and continue to lead the high-quality development of the industry with technological innovation.
Good quality products are the absolute principle.
Innovation is the driving force of enterprise development, while quality is the cornerstone of enterprise development. Royal doors and windows have always won the market with high quality products. The choice of thousands of consumers is the best proof of the quality of royal doors and windows.
The royal doors and windows adhere to value innovation, focus more on product quality, integrate art, green and intelligence into the research and development, production and application of high-end soundproof doors and windows, and make quality doors and windows to save energy and reduce noise for thousands of households. In terms of product manufacturing, on the one hand, strict quality control, through the upgrading of production equipment, technological upgrading, environmental protection technology and other measures, to achieve quality improvement and efficiency. On the other hand, based on meticulous category division and high-quality product innovation, create a hot product doors and windows products, and will develop more products in line with the third and fourth tier cities to tap the sinking market, let the emperor send good doors and windows to serve more Chinese families.
Zhu Fuqing, chairman of Royal doors and windows, believes that quality must be the cornerstone of the brand. If the quality and service are not good, don't talk about how well the enterprise can do and how far it will go in the future. In the future, royal doors and windows will continue to improve product quality and service and devote themselves to becoming loyal partners in consumers' good life.
Follow the trend, save energy, reduce consumption, win-win future
For a long time, the high energy consumption of buildings has been criticized, almost becoming the "weakness" of energy saving and consumption reduction in our country ". However, with the proposal of the "double carbon" goal, ultra-low energy consumption buildings integrating high comfort, low energy consumption and economy have become the development trend, the upstream and downstream industries of the construction industry have also ushered in a new round of development opportunities and challenges.
Taking advantage of the situation is promising. As the benchmark of the door and window industry, huangpai doors and windows actively responded to the national "double carbon" policy. On the 15th anniversary, Zhu Fuqing, chairman of huangpai doors and windows, proposed "to be the best door and window in the world, make buildings more energy-efficient and contribute to the goal of double carbon!" Brand Mission.
Such a "declaration" relies on not only courage, but also trust in the quality of its own products, and is also an accurate prediction of the future system door and window market. Just as Zhu Fuqing, chairman of the emperor's doors and windows, said, "We are not only doing doors and windows, but also doing a great career. In the future, to achieve carbon neutralization and carbon peak, doors and windows will play a very important role."
And zhu Fuqing, chairman of huangpai doors and windows we also understand that the realization of the "double carbon goal" cannot be achieved by ourselves alone. Only when everyone attaches importance to and acts together can it be more conducive to the early realization of the goal. Therefore, royal doors and windows, together with authoritative associations, institutions and head brands in the home industry, jointly launched the proposal to jointly build a low-carbon new human settlement, calling on all participants in the construction and residential industry chain to practice the low-carbon mission with practical actions, build a better life together.
Plastic brand leads Chinese doors and windows to the world
Promoting consumers' brand awareness is an important proposition of branding in the door and window industry. At the beginning of its establishment, the Royal School insisted on taking the road of brand development. In the view of Zhu Fuqing, the chairman of the Royal Doors and windows, brand building is a must for enterprise development. "Well-known brands can let more consumers know that you choose you, support the added value of products, and give consumers a sense of trust."
In 2010, he initiated the industry and launched the strategy of image spokesperson; In 2012, he vigorously launched CCTV advertisements; In 2015, he implemented the national advertising strategy, covering national key airports, high-speed rail, expressways and major doors and windows websites; in 2016, it was the first Olympic marketing in the industry, and built 416 sound insulation day IP for six consecutive years; In 2017, the brand VI was upgraded comprehensively on the 10th anniversary, and the brand development was further innovated; In 2021, the doors and windows of the Royal School focused on "new positioning, the three new strategies of new products and new standards open up a new brand pattern in a leading position and move more firmly towards consumer brands. Over the past 15 years, the emperor's doors and windows have insisted on efficient brand output, continuously strengthened consumers' brand awareness of doors and windows, and achieved their own achievements. At the same time, they have also driven the brand development of the entire industry.
At the beginning of 2022, it became the official designated doors and windows of the 19th Asian Games in 2022 in Hangzhou. Holding hands with the Asian Games is the comprehensive strength certification of the Royal Doors and windows. The royal doors and windows joining the Asian Games "circle of friends" will bring more exposure to the royal faction and promote the brand development; For the development of the industry, it also plays a benchmark and driving role, which is conducive to the Chinese doors and windows to the world. In the future, the Royal Doors and windows will use the official designated doors and windows IP address of Hangzhou Asian Games to realize the rapid development of enterprise branding.
A hard work and a harvest, the leading position of the doors and windows of the royal faction in the industry is the result of the unremitting efforts of all the royal faction 5475 days and nights. The royal doors and windows dare to innovate, break the technical barriers of the industry again and again; Strictly control the quality and guard the original intention of being the best door and window; Conform to the social trend and help achieve the double carbon goal with high quality doors and windows that save energy and reduce consumption; adhere to the road of brand upgrading and strive to make Chinese doors and windows go to the world. Looking forward to the next fifteen years, what miracles will the royal doors and windows create? Let's look forward to it together!
