How to attract investment? How to serve distributors after investment promotion? Doors and windows enterprises have their own set of "secret weapons" in investment promotion. How to publicize the enterprise brand so that more dealers and consumers can know? Offline publicity channels such as exhibitions, billboards, paper media, and online publicity channels such as TikTok short videos, public accounts, and television advertisements are combined to promote corporate brands in an all-round way so that brands can enter public vision. This interview walked into haopai doors and windows, and learned about the "secrets" of merchants and merchants in 2022 from Huang Changyi, general manager of haopai doors and windows ".
Haopai doors and windows aim at "leading the tide and winning by quality", follow the policy of "scientific management, quality first, quality service and reputation first", continuously improve product quality and perfect service, provide customers with high-quality products and satisfactory services. Follow the management concept of "people-oriented" and advocate all employees to be diligent, sincere, pragmatic and United.
01
enter the market with more high quality
cost-effective products are pursued by consumers. Consumers have higher and higher requirements for doors and windows. In order to meet the needs of consumers, door and window production enterprises are constantly improving the quality of doors and windows products, from ordinary aluminum alloy doors and windows to broken bridge aluminum doors and windows, to system doors and windows, and then continuously optimize the system, gradually upgrade the waterproof, sound insulation and heat insulation performance of doors and windows, and develop to a higher floor.
Haopai doors and windows make full market research, and at the same time make full preparations for meeting the exhibition investment every year. This year, haopai doors and windows mainly focus on system windows, and gradually improve the waterproof, airtight, sound insulation and other properties of the windows to improve the product quality to a higher level.
At the same time, Mr. Huang also said that the wall thickness of the window has also been adjusted and upgraded from the original wall thickness of 1.4mm to 1.8mm, which meets the requirements of national standards and ensures the safe use of the window.
02
multi-directional customer service
door and window enterprise investment is an eternal topic, and service dealers are also an eternal topic. How to Make dealers sell goods and make money is a problem that many door and window enterprises are thinking about. What are the ways to raise merchants? Huang always tells us like this.
"After signing a contract with distributors, the company will conduct training before they start business. After opening, the company will provide appropriate drainage schemes for different distributors and send employees to the store site to receive orders with distributors. And conduct product selling point training for distributors to explore better marketing modes to attract customers.
03
short video investment expands brand influence
short video duration is easy to impress viewers, and the broadcast range is wide and the audience group is large. Therefore, TikTok short video has become the mainstream way of online publicity. Haopai doors and windows have also entered the ranks of short videos. Through daily sharing and product introduction, it is not only to attract more customers, what is more important is to make the brand "haopai" appear in front of many consumers, so that more consumers can know the products of haopai and increase the influence of haopai, so as to achieve the goal of making distributors nationwide proud of haopai.
