Sponsored by China Foreign Trade Center Group Co., Ltd. (hereinafter referred to as "center group"), China Building Decoration Association, China Forest Industry Association, the 24th China Construction Expo (Guangzhou) supported by the All-China Federation of Industry and Commerce furniture Decoration Chamber of Commerce will be held on July 8-11. On March 30, the 24th China Construction Expo (Guangzhou) Countdown 100-day briefing was held ceremoniously. Luo Zheng, deputy director of Guangzhou municipal bureau of commerce, and more than 80 guests from industry associations, brand enterprises and the press attended.
Sina home, NetEase home, Tencent home, Huiya Media, 77 degrees, Pan home circle, Jiu Zheng Media, Feng Yi Media, Sohu Focus Home, inspiration, dot live broadcast, China Building Materials Network, nearly 40 news media including People's Daily Digital Guangdong, China News Agency Guangdong branch, China Youth Daily, China economic guide, China Central wide net, International Business Daily, Yangcheng Evening News, Guangzhou Daily, Guangzhou TV station attended the briefing. Nearly 10 media platforms have conducted online synchronous live broadcast of the briefing. According to statistics, the total number of online synchronous views in the whole audience exceeds 1.6 million. As the world's largest exhibition in the big home construction industry, both the industry and the market are full of expectations.
Luo Zheng, deputy director of Guangzhou municipal bureau of commerce
luo Zheng, deputy director of Guangzhou municipal bureau of commerce:
join hands with China Foreign Trade Center Group to thoroughly implement national precision prevention and control guarantee the safe holding of China Construction Expo (Guangzhou) in 2022.
Deputy director Luo pointed out that Guangzhou, as a city suitable for developing platform economy and exhibition economy, has a huge flow in promoting domestic and international double circulation, providing sufficient confidence for the development of Guangzhou exhibition industry. The Guangzhou municipal bureau of commerce will continue to support the China Construction Expo (Guangzhou), which ranks first in the five major optimization and promotion brand exhibitions of the three-year action plan for high-quality development of Guangzhou Modern exhibition industry chain, we will work with China Foreign Trade Center Group to thoroughly implement national precise prevention and control measures to ensure the safe holding of China Construction Expo (Guangzhou) in 2022.
Liu Xiaomin, general manager of China trade exhibition
liu Xiaomin, general manager of China trade exhibition:
have confidence, ability and conditions to hold a safe, effective and wonderful large-scale and high-quality China construction expo
he said that in the past two years, despite the impact of the epidemic, with the joint efforts of all parties, China Construction Expo (Guangzhou) has maintained a large scale and high quality for two consecutive years and has been held safely and successfully, evaluated by People's Daily as "a demonstration sample of Guangzhou exhibition industry's overall epidemic prevention and control and high-quality development". From the present point of view, relying on the major strategic achievements of national epidemic prevention and control, with the strong support of the municipal bureau of commerce and other relevant departments in guangzhou, and with the strong backing of china's foreign trade center to hold the power of the whole group, with the active participation of all sectors of the industry, we have the confidence, ability and conditions to continue to hold a safe, effective and wonderful large-scale and high-quality China construction expo.
As the world's first exhibition in the big home construction industry, China Construction Expo (Guangzhou) insists on innovation-driven, further serves to build a new development pattern, and takes a new step in promoting the structural reform on the supply side of the exhibition, achieve new results in high-quality development, give birth to opportunities in the crisis and open new positions in the changing situation. The 24th China Construction Expo (Guangzhou) will present three "progress in stability", one is that the quality of the exhibition is steady and there is progress in stability; The other is that the design leads the progress in stability; third, there is progress in the stability of multi-channel empowerment.
Hua Qian Sheng, head of China Construction Expo
Hua Qian Sheng, head of China Construction Expo
introduce the latest information and highlights of the exhibition
Hua Qian Sheng, the head of China Construction Expo, introduced the 24th China Construction Expo (Guangzhou) from two perspectives.
The first is the exhibition national team. On the one hand, from the perspective of the organization of the exhibition, China Construction Expo (Guangzhou) is directly under China Foreign Trade Center Group Co., Ltd. under the Ministry of Commerce exclusively-invested enterprises China Foreign Trade Guangzhou Exhibition Co., Ltd. (hereinafter referred to as "China trade exhibition") undertaking. The company is currently one of the most powerful and influential professional exhibition agency in china. The annual exhibition area hosted by the company is over 1.9 million square meters, with more than 12,000 exhibitors and about 1 million audiences, it is a veritable exhibition "national team". On the other hand, from the perspective of platform influence, China Construction Expo (Guangzhou) is the world's first exhibition in the big home construction industry, the first platform for Champion Enterprises, the first platform for industry investment promotion, and the first platform for innovative ideas, at the same time, the exhibition has also created an "industry design ecosystem", which has great influence in the industry and is also a veritable exhibition "national team".
The second is to introduce the features and highlights of the 24th China Construction Expo (Guangzhou): Three "steady progress".
First of all, the quality of the exhibition is stable. The exhibition has been upgraded and focused on improving the quality and connotation of the four theme exhibition areas of customization, intelligence, system and design. Carry out "three new and one high" differentiated layout for the customized theme exhibition area; Create a new "α" intelligent assembly hall, which will be multi-category, full-format, multi-angle presentation of intelligent residential scene of interaction between custom home and technology; Create "& pi;" custom aesthetic museum to show the current and future living experience scene for industry, market and consumers; the intelligent exhibition area focuses on the implementation of "leading the channel change of household appliance industry", "speed up customization of intelligent layout", "Building the intelligent lifestyle of Generation Z", "intelligent lighting leading the fashion of home design", five measures of "reconstructing the new ecology of balcony drying" will effectively promote the iterative upgrading of the intelligent industry and enterprises; The system doors and windows exhibition area will realize the industrial chain, innovative elements, diversified channels, finished product types, the full coverage of regional champions leads the high-quality development of the door and window industry; The design theme exhibition area gathers the strongest lineup of themes such as high-end assembly, stone plate tiles, and high-end material selection to create a full ecological display platform for the design industry, provide the industry with current and future high-end private home experience.
Secondly, design leads steady progress. Aiming at the optimization of design channels, this exhibition will hold nearly 30 special design exhibitions, design forums and design salons, among which the focus will be on creating "more than" original "," white box "," Design china "three major theme design special exhibition, respectively from the original design concept, doors and windows design commercial space, national fashion architecture design excellent cases and other dimensions to show the beauty of the design of the large home construction industry, promote the spread of design trends and accelerate the upgrading of industry innovation.
Finally, multi-channel empowers steady progress. China construction expo (guangzhou) has spared no effort to promote the optimization of the source structure and the nature structure of the audience. Therefore, this exhibition will be aimed at inviting dealers, franchisees, designers, real estate developers, major audience groups such as construction units have launched new "stores • alliance", "design • teacher talk", "real estate • business talk", "empowerment • cloud exhibition", six major actions of "industry · coffee theory" and "vision · Think Tank" comprehensively consolidate the "industry investment first platform" of the exhibition, expand multiple channels to empower industries and enterprises, effectively help enterprises gain better exhibition results.
He said that as the "answering person", 2022 China Construction Expo (Guangzhou) will strive to achieve the same frequency resonance with national strategy, industry iteration, and enterprise development, so as to realize the ideal home for construction and service, I believe that on the opening day of the exhibition on July 8, I will hand over a satisfactory answer sheet for all the "marking people" who come from afar.
Ren Jianjun, deputy general manager of wardrobe marketing of oupai Group
ren Jianjun, deputy general manager of wardrobe marketing of oupai group:
europe will participate in this year's china construction expo (guangzhou) with the strongest plan of major business units, and jointly promote industry progress with outstanding enterprises.
Mr. Ren Jianjun said: China Construction Expo is the "champion enterprise first show platform" of the big home construction industry. The exhibition gathers the best enterprises in various subdivision themes of the industry and leads the development direction of the industry. Therefore, no matter what the market situation is, the vast number of industry colleagues always regard china construction expo as an indispensable and important display platform in one year. Oupai attaches great importance to the platform role of china's construction expo. Every year, oupai regards the expo as an important marketing activity of the enterprise, investing a lot of manpower and material resources, and getting rich returns. Since 2009, the european faction has continuously participated in the 13th china construction expo, and the annual exhibition scale has been continuously expanded, the exhibition scope has been continuously extended, and the degree of attention has been continuously improved. In this exhibition, the european faction will continue to participate in the exhibition in the form of a group, presenting the latest and strongest policies of each major division, and jointly promoting the industry progress with excellent enterprises.
Wang Mengxing, general manager of Sofia group Brand Center
wang Mengxing, general manager of Sofia Group brand center:
sofia will bring the new product matrix to China Construction Expo (Guangzhou) to empower a better life.
Mr. Wang Mengxing said: China Construction Expo (Guangzhou), as a major event to gain insight into the development of the big home construction industry, Sophia has been actively involved in it for many years. For a long time, the four major brands of Sophia group have been booming on the stage of China Construction Expo (Guangzhou). In the current era of traffic, Sophia focuses on the group's large household strategic layout of "accelerating and deepening all-channel, multi-brand, and all-product", with Sofia, Simi, mi LANNA, huahe, a combination of four brands, provides different products for different groups of people. In 2022, Sofia will bring the new product matrix to the China Construction Expo (Guangzhou) to empower a better life.
Yao Jun, chief curator of "not only" original "Design Hall of China Construction Expo (Guangzhou)
project Introduction
yao Jun, the chief curator of the Design Museum of "more than" original:
not only · original -- Qi · Cheng · Chuan · Yan
Yao Jun, the chief curator, said: the "more than 'original'" design museum, which was heavily built in 2021, has received wide attention, and the "more than 'original'" Design Museum will usher in a new upgrade in 2022. This "more than" original "design Hall will take" more than "original"-all lives on Earth "as the brand-new theme, and take" more than "original" as the exhibition concept, continue to adhere to the core mission of "helping brands to complete the industry debut and improve the brand development ability", give full play to the platform strength of the "design ecosystem" of the Expo, cultivate original power and lead the industry innovation, help brand growth, new interpretation of high-definition Design Museum.
Qin Yueming, the main curator of "white box" design Hall, gave a project introduction.
"White box" design museum co-curator Yang Jianxun made project introduction
qin Yueming, the main curator of "white box" design Hall,
co-curator Yang Jianxun:
boundless World • Design leads brand upgrade
the main curator Qin Yuming and the joint curator Yang Jianxun introduced the "white box" design museum: this theme exhibition focuses on the boundless world, focusing on doors and windows, invite well-known designers to design and package enterprise booths. The activity is committed to leading the exhibition form with design and improving the exhibition experience; Promoting product upgrading with design and improving space aesthetics; Promoting consumption design with design and creating collaborative value of industrial chain. The exhibition will also hold design forums, enterprise conferences, city exchange salons and other activities to create a free display space full of design sense and empower enterprises to achieve brand upgrading in all directions.
"Design China" design museum co-curator Wu wenzuan project introduction
wu wenzang, co-curator of design China:
design awakening • National tide
the co-curator Wu wenzai introduced the "Design China" Design Museum: this theme exhibition takes "design awakening • National tide" as its theme, and takes the imperial palace culture IP, the Forbidden City story, traditional construction aesthetics, creative products, design exhibition, Forum activities and industry festivals are the elements and highlights of the exhibition, creating a trend event in the architectural decoration design industry. At the same time, an industrial innovation forum will be held in the "Design China" design museum.
(From left to right: ye lingju, editor-in-chief of sina home industry, li junhong, chairman of paiya doors and windows, zhu fuqing, chairman of huangpai doors and windows, wang biao, president of kefan customization, and yan jianzhong, general manager of haier zhijia guangzhou branch)
"Industry · Coffee said-resonance at the same frequency, gather to enjoy the future" salon
at the briefing, Li Junhong, chairman of Paiya doors and windows, Zhu Fuqing, chairman of huangpai doors and windows, Wang Biao, president of Kefan customization, and Yan Jianzhong, general manager of Haier Zhijia Guangzhou branch, discussed the market environment, enterprise layout and China Construction Expo (Guangzhou) topics such as co-frequency resonance have been discussed in depth. This salon was hosted by Ye lingju, chief editor of Sina home furnishing industry.
(From left to right: Wang Mengxing, general manager of Sofia Group brand center, Luo Jianzhong, general manager of Haier Zhijia Guangzhou branch, Wu Wengang, general planning of China design brand Network, Wang Biao, president of Kefan customization, yu qiang, president of shenzhen interior architecture design industry association, luo zheng, deputy director of guangzhou municipal bureau of commerce, liu xiaomin, general manager of china trade exhibition, li junhong, chairman of paiya doors and windows, ren jianjun, deputy general manager of wardrobe marketing of oupai group, and zhu fuqing, chairman of huangpai doors and windows)
at the briefing, Luo Zheng, deputy director of Guangzhou municipal bureau of commerce, Liu Xiaomin, general manager of China trade exhibition, Yu Qiang, president of Shenzhen Interior Architecture Design Industry Association, Wu Wengang, general planning of China design brand Network, Wang Biao, president of Kefan customization, li Junhong, chairman of Paiya doors and windows, Zhu Fuqing, chairman of huangpai doors and windows, Ren Jianjun, deputy general manager of wardrobe camp of oupai Group, Wang Mengxing, general manager of brand center of Sofia group, and Yan Jianzhong, general manager of Haier Zhijia Guangzhou branch, jointly Open the 100-day countdown of the 24th China Construction Expo (Guangzhou).
The wind briefing is over, and guests take photos (part)
from July 8 to 11, 2022, let's meet the Canton Fair Exhibition Hall and Poly World Trade Expo to witness the world's first exhibition in the big home construction industry!
