In the past two years, favorable factors such as the introduction of low-carbon emission reduction policies, the overall improvement of national consumption level, and the upgrading of living concepts have brought the door and window industry into a golden age. However, the data shows that at present, the penetration rate of system doors and windows has reached 67% in Europe, but less than 1% in China.
How to lead the brand to take the preemptive opportunities from many rivals and win the market? Can brand dealers get the "magic weapon to win" in the door and window industry "? Recently, Paiya, a well-known high-end brand of doors and windows, took out a lot of new products, which made the dealers present shine at the moment.
On March 10, Paiya doors and windows held a new brand positioning conference in 2022 in Foshan, China., the conference site released new contents such as Paiya's brand-new strategic positioning "deep comfort", new LOGO, new Slogan's "suit Paiya, comfortable living" and high-end new product "mountain lake and sea" series. The reporter came to the scene, he also interviewed the three outstanding distributors of Paiya on the scene on their views on the new mountain, lake and sea series and the way of business.
Good quality: the "hard power" of market competition"
if you want to gain a firm foothold in the market, you must first have hard dishes that you can get ", brand strength and excellent products are naturally the top priorities, only when the agent brand itself has enough strength can dealers have the confidence to compete with peers.
Referring to why Paiya was chosen at the beginning, Liu Zong, a distributor from Guangzhou, said, "in 19 years, I came to the headquarters for inspection and saw Paiya's specialized production line and advanced equipment, having learned all kinds of techniques of Paiya, the professionalism and strength of big brands deeply touched me."
A professional team of more than 30000 people, from engineering doors and windows to system doors and windows, paiya has always followed the market changes and continuously launched products that meet the needs of consumers, just like the first generation of New Mountain Lake series under the strategic positioning of deep comfort, based on the design concept of CSD comfort system, shanhuhai integrates the most advanced and advanced door and window technology in the door and window industry at present, and perfectly integrates the artistic conception of space, the taste of life and modern elite technology. In terms of good quality, on the basis of high appearance, we pay more attention to the comfort and safety of products.
Mr. Liu believes that shanhuhai series can bring users better use experience, and he also believes that more and more consumers who pursue high-end quality of life will choose Paiya. This is consistent with the positioning of high-end custom doors and windows that Paiya has always been, and it also adds more confidence to dealers in product competitiveness.
Considerate service: retain old customers and make a good reputation
in the store operation for many years, sincere hospitality and attentive service are the distribution principles that general manager Yi, a distributor of Paiya Changsha district, has always adhered. After 19 years of careful operation, Mr. Yi made his own world in Changsha building materials circle, it also left an excellent reputation for Paiya in the local area with sincere and thoughtful service.
"My performance Source is mainly based on the introduction of old customers, supplemented by store reception, which can be imagined, because the excellent quality of the products, warm and sincere service really touched the old customers, only with their recognition can they bring new customers to the store to patronize again. To satisfy customers, not only did the sales volume go up, but the reputation of Paiya brand in Changsha's local home decoration circle also started." He said.
Mr. Yi pointed out that the impression given by the dealer's personal store and the overall image of the brand complement each other, and the customer recognized the reputation of a brand, which is the most important factor of a brand, because the whole house decoration is a big event with high investment and no mistakes for most families, many people will consider the recommend of relatives and friends around them, so there is only one with good reputation and good response, only brands recognized by old customers will be included in the selection range of new users. Since I chose a big brand with a good reputation like Paiya, what I have to do is to do my best in product service.
It is Yi's total sincerity that keeps HTK flowing. Today, Paiya is gradually carrying out all-round brand upgrading, believing that it will provide users with better experience in terms of channels and services in the future.
Professional solution: the best solution shows brand professionalism
on the topic of the distributor's own technical expertise, Mr. Wang, a distributor in Guangzhou Conghua district who has 15 years of experience in store operation, has full voice. Led a team of 10 people and established the leading position of doors and windows in Conghua area.
As a brand of high-end whole house system doors and windows with more than 30 years of development and continuous innovation, Paiya has 199 ingenious crafts and 4 modern intelligent manufacturing bases of 300000 square meters, its technical and professional nature is self-evident, and many customers value this point.
Therefore, providing professional and constructive suggestions for users when purchasing door and window products can make Paiya's convincing power in his mind by going up one flight of stairs.
"I think as a service provider, I will give priority to how to meet the needs of customers, but the final plan still needs to be considered comprehensively." When talking about how to weigh the relationship between brand style and customer preferences, Mr. Wang showed the professional judgment of door and window practitioners.
"I will first have a preliminary understanding and judgment on the style that customers like, but what customers like may not be the most suitable. As door and window experts, we cannot blindly cater to customers' preferences, we also need to consider various factors such as the actual conditions, budget, overall fit of the house and give professional suggestions. Finally, after effective communication and discussion, we can get a satisfactory and feasible solution for customers."
