With the change of business environment and the change of consumer demand, the connotation and manifestation of brand should also be constantly changed and developed. Brand upgrading is an important means for enterprises to transform their strategies and adapt to social and economic development. Recently, Guangdong Yibo doors and windows Industry Co., Ltd. and the enterprise management consultant (Guangzhou) Co., Ltd. jointly held the "launch meeting of Yibo doors and windows brand upgrade project".
Yibo chairman of doors and windows Gao Jianfang, marketing director Huang Tao, operation director Yang Xubo, R & D director Cheng Xuefeng, brand director Pan Yingxia, chairman of integrated consulting Zhu Rongbao, wang Hongli, the operation officer of the one Lecture Hall, attended the meeting.
▲ Yibo door and window brand upgrade project launch meeting site
mr. Wang Hongli, the operation officer of the one Lecture Hall, gave a keynote speech on the brand positioning system report, and introduced in detail the implementation instructions of this project, and how to conduct 4 emotions-Market Analysis, 5p-positioning system and 6s-overspeed propagation through FFS brand positioning system methodology to achieve the purpose of enhancing the core value of the brand. Then , Zhu Rongbao, chairman of one Consulting, teacher Wang Hongli, operation officer of the one Lecture Hall conduct internal interview and research work to senior management leaders of doors and windows in Yibo. Senior management leaders of Yibo have in-depth exchanges and discussions based on their own ideas and work practices.
▲ mr. Wang Hongli, the operation officer of the one lecture hall, spoke
▲ Zhu Rongbao, chairman of the one Consulting, made a speech
when talking about the future development of the brand, Mr. Gao believes that, the channel resistance is long, and the row is. This year is the 19th building of doors and windows Yibo year. Looking back on the 19 years of development, yibo always attach importance to brand building, strengthen the core value of the brand, strength and market of brand communication field expansion. After entering a new period of development, yes focus on highlighting the brand memory of Yibo doors and windows and deepen the high-end product route. Comprehensively upgrade the brand positioning, product positioning and communication positioning of Yibo doors and windows. Create Unique brand value advantage to meet the demands of audience.
▲ Yibo Gao Jianfang, chairman of doors and windows
later, all participants analyzed from eight dimensions: brand differentiation, target consumer segmentation, target market positioning, brand ideological leadership, brand photo, core purchase reason, brand tonality and brand appeal, the way to build the core value of the common brand.
At the launch meeting, Huang Tao, the marketing director of doors and windows in Yibo, delivered an enthusiastic speech. He said that the current homogenization and white-hot trend of door and window brand market is serious, and what kind of brand upgrade can quickly open the market? Building brand differentiation elements, highlighting product differences, Service differences and image differences, so as to enhance brand tonality, will be an important breakthrough point for brand upgrading of doors and windows in Yibo.
▲ Yibo Huang Tao, marketing director of doors and windows, spoke
at the meeting, Cheng Xuefeng, the R & D director of Yibo doors and windows for decades, cheng the general manager pointed out that the project team would through detailed market understanding, customer attention and other multi-dimensional user demand research, target Consumer portraits and pain points, mining and clarify the general direction of future development of doors and windows direction, we are committed to improving customers' experience of using doors and windows and creating a wonderful living life of high quality.
▲ Yibo Cheng Xuefeng, R & D director of doors and windows, spoke
after the meeting, on Yibo, Huang Tao, the marketing director of doors and windows, led Zhu Rongbao, the chairman of one consulting, and Wang Hongli, the operation officer of one lecture hall, to visit the brand-new 3000m² modern digital intelligence exhibition hall and feel it closely. Digital technology empowerment exhibition Hall VI image, unique space scene experience, light luxury elegant doors and windows products.
▲ visit Yibo doors and windows 3000m² modern digital intelligence Exhibition Hall
by holding the launch meeting of the Yibo door and window brand upgrade project, the strategic tasks and strategic objectives of the Yibo door and window brand upgrade in 2022 will be clarified, laying a solid foundation for the Yibo door and window brand upgrade. It is expected that after the completion of the project, the core value proposition of the brand will be effectively implemented in specific brand actions, thus empowering Terminal Stores and achieving win-win results!
