Under the new normal of the epidemic in 2022, consumers' consumption behaviors and scenes are constantly changing, and more people begin to pay attention to home experience and feelings. The integrated design of door and wall cabinets has gradually become a new trend in the development of the industry. Under the influence of many factors, the market competition in the household industry is getting more and more fierce. If enterprises want to survive and develop continuously, they must improve their market competitiveness and seek breakthroughs and changes with innovative thinking.
Recently, the summit Cloud Forum on the integration of door and wall cabinets and new business models in China's home industry was co-sponsored by CIDE Beijing door industry, customized home exhibition and Youju Research Institute. It was co-sponsored by Youju new media, tencent home · shell as the strategic support media, Ju Mei | China wooden door Network, Hui ya investment, good home media as the support media, with the theme of "blooming after the epidemic, winning the future" successfully held online. Qu Fanjun, deputy general manager of home furnishing in montian, was invited to attend this summit Cloud Forum to listen to the new strategic deployment of montian-door wall cabinet integration in the post-epidemic era to empower and drive transformation in all directions, promote the reconstruction of new patterns of home service industry and open a new preface of deep integration.
At the meeting, Mr. Qu said: At this stage, the industry is facing the impact of the shuffle wave under the epidemic, and the retail side is facing great challenges. In montian, we started a new mode of empowerment remotely, developed online Initiative, focused on internal training, tested actions, constantly revised and consolidated, and won the protracted war under the epidemic.
Faced with repeated market trends, montian hold new opportunities and challenges. At present, the economic growth rate is gradually slowing down, the proportion of service industry is gradually increasing, and the penetration rate of brands in household industry is also gradually increasing. Montian pay attention to improving the business pattern, dig deep into customer value, and actively tap the potential of high-quality head customers. In response to the changeable market, montian people always adhere to the "sense of crisis" mentality, maintain the state, have more confidence in the future, and have more patience with the current market; Keep a close eye on the target, focus on actions, optimize organizational efficiency, improve self-motivation, strengthen learning and practice, and be able to take tough battles and win battles.
All departments advocate "precise empowerment and efficient collaboration", support cross-departmental, cross-post, and cross-regional business collaboration, and empower comrades to better realize "resource" sharing and complementation, it creates a better business "ecosystem" and makes the organization more flexible and efficient. It is difficult for lonely Yan to become a spring, and it is difficult for lonely wood to become a forest. I believe in the team, a group of people, one mind, one dream, advance and retreat, and win a new era.
Mr. Qu talked about: in montian, a complete wooden product system with the integration of door and wall cabinets was built. Based on the strategic positioning of wood, it always clearly focused on the actual needs of users, the transformation of new marketing models, and the reconstruction of product manufacturing supply chain, carry out the transformation and development path of the whole business process, and develop upward with organizational capabilities. We are committed to building a seamless connection between montian home "ecosystem" businesses, realizing the integration of manufacturers and serving market users more accurately.
At present, the strategic track of montian-door wall cabinet integration is becoming clearer and clearer. The product system has completed the cross-dimensional upgrade from wooden door to wood, and the era of high-end customization is fully opened. The integrated strategic layout of door and wall cabinets is not only the product but also the user's thinking; The power source of the whole house is touched by single items, not only the marketing side upgrade, but also the continuous change of the product side. Montian conforms to the changes of market channels, and always comes from meeting users' demands of the times of "decorating a home.
Montian under the guidance of the complete wooden strategy, in the future retail track, the focus of Operation will still focus on empowering distributors, improving the operation ability, operation ability and profitability of distributors, relying on distributors as the entrance, broaden the channel layout, open the user entrance, and better serve the user needs of the times. At the same time, montian look forward to working with industry partners to promote the healthy development of the home furnishing industry, and continue to shake hands and win the future.
"Strain" the situation changes, "reshape" the operating pattern, and "break through" the wooden track!
In 2022, I was in awe of the market, professional and user, and believed in the future. It is worth looking forward!
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