On July 20, the 23rd China Construction Expo (Guangzhou) was held as scheduled in Poly World Trade Exhibition Hall of Canton Fair. On the first day of the exhibition, mo se doors and windows together with China Construction Expo (Guangzhou), Tencent home service shell and Youju, they co-hosted the 2021 China new habitat Industry Summit and Mo se brand upgrade conference. What are the highlights of the summit? What are the key aspects of brand upgrade in Mo se? Let's look at the summit dry goods in one article.
I. Making ideal human settlement in big countries
In 2021, in the post-epidemic era, China's manufacturing industry entered new developmental period. With the empowerment of 5G, industrial Internet and other new generation information technologies, the layout of intelligent manufacturing in home industry has become a new focus of competition. At the same time, with the improvement of national living standards, intelligent, convenient, healthy and one-stop home decoration and home space are highly praised by more and more people, this kind of phenomenon has thus become a new driving force for the transformation of home furnishing enterprises.
The summit started from multiple dimensions such as channels, manufacturing, products and technology, and made more people see the charm of Chinese manufacturing and home digitization in today's living environment in a more focused way. Thomas Moser, president of German Mo se company (Thomas Mo se), Cheng Jin, vice president of Orun Shunda group and Mo se brand creative director Allemann Cedric, it also gives a vivid and detailed explanation of the recent brand layout of Mo se in view of the current situation and future trend of the home environment.
II. Mo se brand enables ideal living
Affected by epidemic factors, Germany mo se doors and windows president Thomas Mo se communicated through remote video mo se doors and windows attention to the concepts of nature and environmental protection, and mo se doors and windows recognition and expectation of the development direction in China.
▲ Germany mo se doors and windows president Thomas Mo se
At the summit site, Cheng Jin, vice president of Orun Shunda group, briefly introduced mo se doors and windows after entering the history of China, it focuses on the five keywords of "comfort, health, quality, beauty and environmental protection" to explain the true ideal living in the eyes of Mo se.
▲ Cheng Jin, vice president of Orun Shunda Group
The world has undergone tremendous changes due to the sudden epidemic, making "health is the real need" the focus of the whole age group, blocking pollution, cold and noise with a window, it is a cost-effective choice. At the same time, as people in the new era tend to live in their homes with quality, the overall quality performance of products and the comfort and beauty of their transmission are also a part that cannot be ignored in home life. In addition, Cheng Jin also introduced, mo se doors and windows this time, energy conservation and emission reduction have been written into the brand upgrade, marking that in the tide of environmental protection, Mo se will shoulder the heavy responsibility of building energy conservation and emission reduction and lead the healthy development of the industry.
▲ Cheng Jin, vice president of Orun Shunda group, explained the ideal habitat in Mo se eyes
III. Cross-border breaking of Mo se brands
Since 2020, mo se doors and windows we have set up an international brand management team, which not only optimizes and improves the brand image in a targeted manner, but also aims at the current popular style of home furnishing and user habits, the role of doors and windows in home design has been redefined. Mo se brand creative director Aleman Cedric (Allemann Cedric) also shared the new direction of brand upgrade Mo se.
▲ Mo se brand creative director Aleman Cedric (Allemann Cedric)
Cedri explained the importance of a comfortable home to everyone by his own experience and the current situation of people working at home in the post-epidemic era. At the same time, he also observed that doors and windows have gradually changed from building materials to home decoration products that pursue appearance and quality in China. Therefore, let old brands have young appearance and let the younger generation of consumers identify with the brand is an important means to enhance product competitiveness Mo se.
Taking this opportunity, he also showed it on the spot. Mo se doors and windows VI design upgrade details, and the first public launch mo se doors and windows11 wood colors and 13 aluminum colors are selected for Chinese home decoration styles. Mo se doors and windows it is believed that the form color with vivid stories and the overall tone of home decoration will make consumers have different feelings in home life.
▲ mo se doors and windows new logo design
From product production to appearance design, mo se doors and windows starting from the needs of consumers, we are always committed to developing and selling high quality doors and windows that consumers really need. In addition, mo se doors and windows the ideal human settlement pursued is more reflected in the premise that does not affect the living comfort of the residents. Through the excellent thermal insulation and other properties of doors and windows, the time for residents to turn on the air conditioner is reduced, in order to achieve the environmental protection purpose of reducing energy consumption. Pay attention to consumers' home life, pay attention to China's energy saving and emission reduction targets, mo se doors and windows always on the way.
