"Window creation extraordinary · star Wanli" 2022 Hennessy doors and windows China aerospace industry partner licensing and strategic new product launch conference was held on April 22 at "Hennessy doors and windows Star Yao, hennessy doors and windows X the IP image of China Aerospace fashion play was also amazing, which was praised and sought after by many audiences. The barrage in the comment area was floating with" good looking "," head one ", comments such as" determined to win "lead the fashion culture of door and window industry with different brand images.
Hennessy doors and windows Aerospace IP image le xi xi ( Lecici) and le Soft ( Leyoyo) grand debut. Fashion play IP image table DA hennessy doors and windows healthy home Life concept with the beautiful yearning of artistic life, wear it at the same time green environmental protection concept and master Image of doors and windows planning and designing different character attribute dolls of painters, doctors, gardeners, chefs, scientists, cellists and football players, while its image design is in line with its own professional attributes, it takes the current popular trend of "fashion play" as its creative inspiration and conveys the life aesthetics of the younger generation.
Hennessy doors and windows aerospace IP images Lecici and Leyoyo each character attribute has the meaning of heart.
Lecici scientists are the pioneers of scientific and technological innovation (in line with Hennessy's pursuit of scientific and technological innovation, Hennessy insist on using space science and technology to empower the development of doors and windows and create a better life)
doctor Lecici is the guardian of healthy life (the Guardian of healthy life is highly compatible with the concept of Hennessy healthy home, and Hennessy has always been willing to support the front line of anti-epidemic prevention and control)
Lecici gardener is a practitioner of green environmental protection (the practitioner of green environmental protection is very consistent with the development goal of "green energy conservation and environmental protection" Hennessy, and is also its interpretation of green and beautiful living)
Lecici football players are healthy people who love sports (the football player's image expresses the health demands of sports, which is in line with the leading concept of Hennessy healthy Sunshine).
Leyoyo chef is the planner of food culture (consistent with the concept of healthy and beautiful living in Hennessy, hitting taste buds directly and enjoying the delicious fireworks in the world.)
le Soft ( Leyoyo) the painter is the creator of artistic inspiration (in line with the image of the Hennessy Master of door and window art, he uses artistic brushwork to interpret the aesthetics of door and window design)
Leyoyo celerist is the creator of art (the creator of art, celerist's image expresses the most sincere and persistent pursuit of art by Hennessy doors and windows.)
super IP is a brand label, which creates highly recognizable commercial symbols with its distinctive image, combines its story distribution and resonance ability of values, and comes with its own identity potential energy and traffic, the case of forming a strong influence and relying on super IP to successfully promote brand development cannot be won. Super IP is of great significance to enterprises, with great value, remarkable achievements and long-term influence. Generation Z is a typical group of "having money, leisure, pursuit and personality". Thanks to the two-way promotion of consumption upgrading and channel sinking, facing young consumers in the new consumption era, TA people have the attitude of life in Z era and the consumption view of pleasing oneself. They like to get happiness, companionship and spiritual support by collecting fashion dolls.
Therefore, the brand needs to create a recognizable image and be quickly remembered. When modern marketing goes through the stage of product power and sales power, it moves towards product power, sales power, image power, in the integration stage of public relations and other aspects, we must use corporate image advertising to lead all kinds of products under one banner at a higher level, convey the business philosophy and corporate culture of the Enterprise to the public, thus establishing the distinct corporate image in the minds of the public. Hennessy doors and windows X the launch of China Aerospace fashion IP will help highlight the brand and product concept, its personality characteristics, establish a good image in the market competition, forge ahead in the homogenization wave, and empower brand development.
