On the afternoon of April 26, Guangdong door industry association joined hands with outstanding enterprise representatives of Tencent home furnishing, meijiahu home furnishing media and door and window industry to jointly open the online forum of "2022 wind vane for the development of Chinese doors and windows-dialogue of Chinese doors and windows spikes. Mr. He Jiexiong, vice chairman of fuos doors and windows, was invited to attend the forum to conduct in-depth exchanges and discussions with representatives of peer enterprises on the theme of "the way for door and window enterprises to expand the market under the epidemic, we can talk about the way to break the situation in the door and window industry, discuss the quality together, discuss the new future of doors and windows, and help a better life.
In 2022, the entire pan-household industry was facing a more difficult situation: the epidemic was severe, the economy was declining, consumption decline, the price of materials increased, the exhibition was canceled, and the competition intensified ..... facing the shock of the industry reshuffle wave, how to break through the situation and turn the crisis into an opportunity for brand enterprises is a major test for the leaders of various enterprises.
Mr. He Jiexiong, vice chairman of fuos doors and windows, believes that only brands with real product research and development capabilities can survive after the baptism of external uncertain factors such as epidemic and raw material price increase, only by building a brand with strong practical ability and a better understanding of the marketing management system can it survive; Only by truly keeping the initial intention of brand development, sharpening internal strength and improving, and insisting on a customer-centered brand can it survive, and reborn nirvana.
Key to winning-Product Power
at a time when the homogenization of the door and window market is becoming more and more fierce, fuos knows that product power is the key to success. As the national standard "general technical conditions for system doors and windows", fuos has always paid great attention to intellectual property rights and innovation. Since its establishment, after more than 20 years of accumulation, A total of more than 400 national patents have been obtained. In addition to the anti-shedding, anti-sagging and anti-clamp hand designs developed in the early stage, there are also oblique lines that are popular in the current system windows, which are welcomed and recognized by the market. However, the newly developed "safety grid that can be quickly disassembled and assembled" also continues to adhere to the design concept of "safety home" to benefit users and empower the industry. Therefore, furos will continue to strengthen the investment in product research and development, develop more innovative patents for doors and windows, and ensure that distributors have differentiated product competitiveness.
Change the strain-let marketing know more about the market
under the background of the normalization of the epidemic, manufacturing enterprises have suffered heavy losses. Many brands have begun to change their channel layout and new marketing methods emerge one after another.
Fuos should take advantage of the trend, through internal digital building and professional transformation, and use new marketing methods, such as TikTok, small video, live broadcast, etc.; With the help of information tools, get through the front and back, realize the separation of corporatization production and marketing, make manufacturing more intelligent and make marketing understand the market more, thus promoting brand reform and development and successfully set sail against the trend.
Stick to your original heart-deep cultivation
it is undeniable that the whole home and one-stop decoration are the future development trend. However, the door and window industry has grown from disorder to order, from barbarism to high quality, and is becoming more and more mature, but it is still in the growth period. Facing the current complex and changeable situation, fuos insists on refining and cultivating professional categories to do difficult and correct things. On the way to understand users more and more, fuos carries out updates and iterations on the original Enterprise genes. On the one hand, it retains the original low-key and pragmatic brand background of fuos, on the other hand, it focuses on innovation with practical significance and value to users, constantly explores new product models, and devotes itself to empowering the beautiful living in a harmonious room between man and nature under the driving force of technology.
In the future, fuos conforms to the development of the times and the market demand, continuously carries out self-innovation, starts from the user's thinking, continues to upgrade technology, and creates a better product experience with ingenuity, provide systematic solutions for more users, help China's door and window industry grow rapidly, and jointly build a beautiful living.
