Recently, famous enterprises walked in and opened the wooden door, and talked with LV Wenbo, the chairman of the board, to discuss LV's management and his views on the development trend of unpainted wooden doors!
Brand advantages of opening wooden doors
kaikai wooden door was founded in 2006 and has been focusing on the production of wooden doors. From the first painted wooden door, unpainted wooden doors were added later, and the whole house was customized. Now it is mainly these three series of products. Our advantage is the strict requirements for quality, constantly breaking through ourselves, thus winning the recognition of the market. Especially for product research and development, we have a special team of designers. The products designed are relatively simple and fashionable, and are favored by consumers, especially young consumers. Another key advantage is our service. We require every distributor to provide a golden nanny service to end users every year. Every year until the end of the year, we will come to the door to provide users with a free wooden door maintenance, which is unique to us in the wooden door industry.
"I am extravagant, I am Wonderful" is the brand positioning of opening wooden doors. In my opinion, everyone hopes to have a wonderful life. What is luxury? Many consumers' perception of luxury goods is an elusive product, and they cannot afford to see the price. We Chinese consumers have this kind of aesthetic pursuit and don't like very luxurious things. However, our product orientation is to tend to color and luxury, and the price set is acceptable to consumers. "I am luxurious, I am Wonderful" is a life attitude, striving to create a tasteful environment for consumers.
What kind of distributor can become the partner of opening?
We also have certain requirements for choosing distributors. The first one is in age and age range. Our current agents and distributors are after 80 and 90 00. This is the same requirement for investment promotion in the future in these three age ranges. Because this kind of distributor, he can follow our company's planning and development, has a common idea, and can share the same frequency with the company. This is one of our requirements for distributors, and there is a threshold for the image area of the store. If we do not meet our requirements, we may give up such distributors when choosing merchants. Only young people can better sell the door of young positioning. Our product positioning is simple and fashionable, full of vitality and positive power. This is our requirement for the matching degree of distributors.
How to empower dealers by opening wooden doors?
It is difficult for such enterprises to be big and strong, and we pay more attention to the sector of education and merchants. Aiming at empowering distributors, we not only do some training on some product knowledge of distributors. The marketing staff of the company often sink into the front line of distributors, teaching them how to build a team and what things to do after the team is built, such as team personnel management and marketing landing activities. Because our company has a specialized business school, we will try our best to help every distributor grow up. Our philosophy is to make every distributor earn money and help them succeed, so that the company can develop steadily.
Views on the development trend of unpainted wooden doors
we have been involved in unpainted wooden doors since 2019. I think the future development of this industry is very broad. At the beginning, we used painted wooden door as the main product. Later, after entering the industry of unpainted wooden doors, we felt that there was a lot of room for development. Because young consumers now buy wooden doors, the first one requires high appearance and the second one requires environmentally friendly products. So for unpainted wooden doors, I think it is a very environmentally friendly product in the wooden door industry at present, so it can be favored by so many young users. Therefore, I think the development trend of the wooden door industry in the future should be unpainted wooden doors. As time goes by, those who are brand-minded will surely become the best in the industry and will have their own place, this is my opinion on unpainted wooden doors.
The greatest business model in the world is altruism. You can create as much value for others as you can. Hold the altruistic heart and do altruistic things. It has always been the initial aspiration of opening people!
