On April 26, the 6th online live dialogue activity, hosted by Guangdong door Industry Association and co-organized by Tencent home and meijiahu home, was held in the Pearl River Piano Dream Garden (Dada song Bureau), Liwan district, Guangzhou city. This live broadcast was named by Lu Tedan's high-performance heat insulation strip, and received HEALTH CARE aluminum, sanjiawu door and window accessories, Yue laimei rubber strip, Bo Sheng pulley (Opel), DICALLEN the strong support of decalen doors and windows new control, German Kohler hardware, Xinhe aluminum, and yipingtang marketing planning.

Gathered on mogul to explore new ways for enterprises to expand the city.

Guan runkai, president and chairman of the founding committee of guangdong door industry association, chairman of guangdong runcheng chuangzhan wood industry, li junhong, president of guangdong door industry association and chairman of paiya doors and windows, honorary president of guangdong door industry association, chairman of guangdong waya industrial group, liang Xihua, chairman of digital technology of Guangdong Nanhai aluminum industry, Wu Guohong, executive president of Guangdong door Industry Association and chairman of shengbaoluo doors and windows, Executive President unit, Yu Jiayou, vice president of doors and windows Hennessy, executive president Xu Sheng, supervisor pan Huiling, rao Deliang, secretary general; Some executive vice presidents and representatives of the Association: he Jiexiong, vice chairman of fuos doors and windows, Li Chang'an, chairman of fuxuan doors and windows, Ling Yunqing, deputy general manager of Baileys Ma doors and windows, and Leng Hongxi, chairman of oudick doors and windows, li junhai, vice chairman of doors and windows in zhi shang, mao haidong, general manager of doors and windows in Starpay; Qian zhulin, chairman of yimi sunshine, qian weipeng, deputy general manager, luo hanbiao, chairman of angler doors and windows, lai shiyou, chairman of doors and windows, general manager lai jinliang, general manager of yifa doors and windows chen ying, chairman of yu'an doors and windows huang qiusheng, general manager of jiannas doors and windows marketing liang jinrui, executive vice general manager of global aluminum industry exhibition and trade center yang ye, chairman of hongyu doors and windows chen xin, li Chuncai, chairman of suozhe doors and windows, Yang dangping, chairman of Big Country doors and windows, Guo Yan, chairman of Lu Tedan high-performance heat insulation strip, Guo Qing, chairman of make plastics, Tan Yonghan, general manager of Yinghui aluminum, yu Jianfeng, chairman of Yue laimei rubber strip, Ding Zhenwei, chairman of Culler hardware, Zhan zhihua, general manager of bo sheng pulley (oubaopai), yin yanshan, new control operation director of DICALLEN decalen doors and windows, qiu jianwei, manager of xinhe aluminum marketing planning department, liang huanxin, general manager of yunhuali magnetic suspension, and some vice presidents and representatives of member enterprises; As well as song kedong, head of music culture platform of da ge bureau, li jiayan, chief editor of youju south china, bao Dan, president of Tencent home doors and windows channel, and other leaders of the association, some member enterprises and media representatives participated in the offline exchange dinner of this live broadcast.

During the live broadcast, the host talked with seven guests: qian zhulin, chairman of yimi sunshine doors and windows, qian weipeng, deputy general manager, luo hanbiao, chairman of angler doors and windows, and liang hongxi, chairman of oudick doors and windows, lai shiyou, chairman of doors and windows, deputy chairman of fuos doors and windows, he jiexiong, and chen ying, general manager of yifa doors and windows, participated in discussing the way of expanding the city of doors and windows enterprises under the normalization of the epidemic. Li Jiayan, chief editor of Youju news center in south China, hosted the live broadcast. The dialogue guests conducted in-depth discussions on the technical innovation of doors and windows, the implementation of the new national standard, the impact brought by the normalization of the epidemic, and how door and window enterprises cut into the tuyere under the integration trend.

Qian zholin, chairman of Yimi Sunshine doors and windows

one meter sunshine chairman of doors and windows qian zholin think, with the proposal of the national "double carbon" standard, the popularization of system doors and windows has become an inevitable trend. Product research and development and technological innovation are crucial to system doors and windows. One meter sunshine carries out technical cooperation with international building system doors and windows supporting enterprises such as germany and australia to fully introduce german market system thinking and research and development capabilities. However, the chinese market is obviously different from the german market. The climate varies from place to place. One-meter sunshine doors and windows combine the characteristics of the chinese market and create system doors and windows products suitable for different climate environments in china.

Cold Hongxi, chairman of odik doors and windows

oedik chairman of doors and windows leng Hongxi said from the current point of view, the intelligent production of doors and windows industry is in the 2.0 stage, but the use of "4.0" intelligent production of doors and windows is the direction of industry development. Door and window enterprises should realize "4.0 intelligent manufacturing". First, they should realize the standardization of doors and windows, second, they should realize informatization, and third, they should implement lean production. The purpose of intelligent doors and windows is to realize standardized production, reduce costs and improve service level. The realization of this goal still needs a long way to go. The normalization of the epidemic has a certain impact on the sales volume and investment volume of doors and windows. However, as durable goods, doors and windows have low attention and high experience, and the stock remains unchanged. At the same time, doors and windows play an important role in the country's energy conservation and emission reduction, and the industry has a very broad prospect. Generally speaking, the impact of the epidemic is not great. During the epidemic, enterprises should better practice "internal skills". For the door and window industry, oedik has always been in awe, and the original heart is still responsible for the quality. In the future, oedik will focus on the door and window industry, deepen products, deepen channels and deepen the market.

Lai Shiyou, chairman of doors and windows

not bad chairman of doors and windows lai Shiyou emphasize, the premise for door and window enterprises to realize "industrial 4.0 intelligence" is product standardization. The old man is not bad. Doors and windows are the representative of the drafting unit of the national standard aluminum alloy doors and windows GB/T8478-2020. The new national standard is one of the criteria for judging whether a product is qualified or not. For consumers, when choosing a door and window product, they must first understand whether the product can meet the national standard. As an enterprise, it should be clear that national standards are the minimum requirements for enterprises. The internally controlled standard of enterprises must be higher than the national standard, so that consumers can use it at ease. At the same time, the emergence of the epidemic made the door and window people begin to reflect on the road they had traveled. The original conference marketing mode was forced to suspend, and webcast and video marketing became new marketing methods. The epidemic has promoted the transformation and upgrading of the door and window industry, and has also become a good opportunity for a new generation of successors to take over the enterprise. Big home is the development trend of the industry. On the basis of doing a good job in the main business, it extends to related products, which is conducive to the survival of terminal stores.

Luo Hanbiao, chairman of angler doors and windows

angler chairman of doors and windows arhat logo think, industry standards are an important basis for standardizing the production and operation of enterprises, and also an important support for consumers' trust. The launch of the new national standard conforms to the national "double carbon" requirements, which will force the home decoration door and window industry to innovate products and services. In the future, Leader's consumer goods in line with the new national standard will have more humanized functions, more energy-saving effects and more comfortable experience.

Under the normalization of the epidemic, industry enterprises need more stable prices and quality to make the industry achieve sustainable development. Effective promotional activities are necessary, which can stimulate the marketing enthusiasm of distributors. On the basis of doing a good job in the main business, door and window enterprises can try to make a big home.

He Jiexiong, vice chairman of fuos doors and windows

fuos vice Chairman of doors and windows he Jiexiong propose, the implementation of the new national standard will standardize the development of the door and window industry. The national standard "general technical conditions for system doors and windows" compiled by fuos is the standard to guide doors and windows to upgrade in the perfect direction. With the introduction of more terminal standards, the homogenization of door and window products will intensify. This requires door and window enterprises to make more detailed innovations in product tonality and function, looking for differentiated highlights, such as the latest pane with escape function released by fuos, quick disassembly and assembly can be achieved without any tools. This innovation solves the inconvenience and "pain points" caused by the user's original escape window unlocking with the key ".

The epidemic brought more changes to everyone. The epidemic pushed enterprises to adjust, change and change the track quickly. Fuos has carried out professional planning internally, hired professional managers, and carried out information-based communication at the same time, making manufacturing more intelligent and marketing more understanding of the market. The epidemic has a short-term impact on enterprises, but in the long run, it is only delayed, but also promotes the change of future consumption and brings more incremental opportunities. Fuos tends to integrate the doors and windows of the whole house, which is more based on the market orientation, because what consumers need is the convenience of purchase and the unity of the tonality of the whole house.

Chen Ying, general manager of Yifa doors and windows

yifa general manager of doors and windows chen Ying think, the new national standard makes the industry better and better, and makes the development of the industry healthy and healthy. The mainstream consumer groups in the door and window industry are post-80s and post-90s, which have higher requirements for brand, quality and practicability. Yifa doors and windows are also transforming to a younger age, turning from Oriental top products to 6A all-round, which is also based on the needs of users to improve the home environment. However, the original intention of yifa doors and windows has not changed, and it is still hoped to provide chinese consumers with doors and windows products with "oriental characteristics. The recent epidemic has had a great impact on the East China market. The normalization of the epidemic brings more thoughts to the development of enterprises. Yifa doors and windows re-combed the Business Ecology of the enterprise, from customer acquisition to logistics, from offline marketing to online marketing, forming a healthy ecological flow. Although the epidemic can be normalized, enterprises should not have a normal epidemic mentality. Doors and windows belong to building materials products with strong functionality and high safety requirements. There are still many ways to go in the industry, yifa will firmly do deep work in the door and window industry, and at the same time extend the products in space, such as balcony space.

Qian Weipeng, deputy general manager of Yimi Sunshine doors and windows

one meter sunshine deputy general manager of doors and windows qian Weipeng said, the biggest impact of the epidemic on the industry is "involution". Vicious price reduction and price war will only make the industry fall into a bad development state. In the transition period of enterprise development brought by the epidemic, how to make marketing actions effective is more critical. At the same time, enterprises need to improve their informatization, intelligence and research and development capabilities, and optimize their products, production and service capabilities. Only in this way, after the epidemic is over, when the market recovers, only enterprises can have more advantages and empower terminal distributors.

For getting involved in big homes, enterprises should first practice internal skills and do professional things well, because there is still much room for development in the door and window industry. At the same time, we should also pay attention to the fact that some products can unify brands, bring better experience to consumers, and realize big home through the combination of different categories, it is a more effective use of resources.

The counterattack of the new crown epidemic has brought certain influence to all walks of life. The normalization of the epidemic also makes the traditional marketing strategy of door and window enterprises lose their vitality gradually. When the new trend of the market appears, only by breaking the regular and digging deep into business opportunities can we gain new momentum. The seven guests brought new ideas and practical suggestions to the door and window industry from different perspectives in combination with the development of their respective enterprises, and also let us see the broad development prospects of the door and window industry. I believe that under the joint efforts of many enterprises, the development of door and window industry will be more tense.

Dialogue guests Group Photo

online and offline linkage, help Xinhe aluminum 2022 new product release

After the dialogue, qiu jianwei, the manager of marketing planning department of guangdong xinhe aluminum co., ltd., released three new series of 2022 by means of on-site promotion and online live broadcast: first, the new oxygen series, the product has fine surface, bright color, low gloss, comfortable visual and hand feeling effect; The second is the new porcelain series, which has strong alkali resistance, weather resistance, salt spray resistance, corrosion resistance and high hardness, the surface is as delicate and soft as ceramic; The third is the water-based fluorocarbon series, which is resistant to aging, corrosion resistance, no fading, stain resistance, easy cleaning, energy saving and environmental protection; The color system of each series of products is also announced at the same time, it is mainly neutral color with low color saturation. This color is refreshing, simple and elegant, and versatile at home. This new product recommendation event attracted more than 100000 online industry audiences to watch. It is a traditional building materials enterprise dominated by offline activities in Xinhe aluminum industry. Under the new normal of the epidemic, it is a bold and beneficial online marketing attempt.

Qiu Jianwei, manager of marketing planning department of Guangdong Xinhe Aluminum Co., Ltd.

"The Night of Lu Tedan" opens a new track for the development of doors and windows industry.

Guan Runkai, president and chairman of the founding committee of Guangdong door Industry Association and chairman of Guangdong Runcheng chuangzhan

li Junhong, president of Guangdong door Industry Association and chairman of Paiya doors and windows

at the dinner of "night of lu tedan", guan runkai, chairman and chairman of the founding committee of guangdong door industry association, chairman of guangdong runchengchuang exhibition, li junhong, chairman of guangdong door industry association and chairman of paiya doors and windows, came to the stage to deliver speeches one after another, encourage enterprises to be full of confidence, overcome the impact of the epidemic, practice their internal skills, overcome the difficulties and move forward together.

Lu Tedan, chairman of high-performance heat insulation strip, Guo Yi

the overall title of this live broadcast activity, Guo Wei, chairman of Lu Tedan's high-performance heat insulation strip, proposed in his speech that Lu Tedan has 14 years of experience in the operation of doors and windows hardware supply chain enterprises, for a long time, it not only provides customers with high-quality insulation strip products, but also provides downstream door and window manufacturers with all-round temperature and responsible services. Lu Tedan firmly believes that only through close cooperation, co-creation and sharing can upstream and downstream enterprises share and win-win results. Based on this, guo wei announced to everyone on the spot that the zero-profit strategy of the whole series of products during the epidemic period of lu tedan helped door and window enterprises to tide over difficulties together, and the epidemic continued to offer discounts.

During the awarding ceremony, li junhong, the president of guangdong door industry association, and guan runkai, the chairman, jointly awarded the cards to three new executive vice-president units, namely, Starpay doors and windows, oudik doors and windows, and Baileys doors and windows.

Song kedong, the person in charge of the music culture platform of the great song bureau, introduced the relevant situation of the music platform of the great song bureau, and expressed deep gratitude to the event held in the great song bureau.

Rotterdam high-performance heat insulation strip, HEALTH CARE aluminum, sanjiawu door and window accessories, Guangdong laimei adhesive strip, Bo Sheng pulley (Opel pie), DICALLEN dicalon door and window new control, German cooler hardware, Xinhe aluminum 8 Crown names, representatives of supporting units spoke on the stage respectively. They all said that at the moment when the epidemic was normalized, supply chain enterprises in the door and window industry and door and window enterprises should work together to tide over difficulties and move forward hand in hand.

Photo of toast ceremony

this live dialogue activity has received great attention from entrepreneurs in the door and window industry. Through the communication and communication of this activity, everyone not only has a deeper understanding of the market situation in the industry, it also boosted confidence in enterprise development. Under the new situation of the normalization of the epidemic, door and window enterprises should develop together and walk out of a healthy road of sharing and win-win.