In 2022, under the background of the continuous spread of the global new Crown epidemic and sporadic distribution in China, prevention and control gradually became normalized. How can the door and window industry stand firm on the existing basis and find new ways to achieve sustainable development and rapid value-added? To this end, people from all walks of life in the door and window industry had an in-depth conversation to jointly crack the survival password under the epidemic.
On April 26, sponsored by Guangdong door industry association, meijiahu Media, Tencent home | Shell co-organized "2022 Chinese doors and windows development vane" Lu Tedan Cup "spike dialogue" it was held in the Pearl River Piano Dream Garden in Liwan district of Guangzhou City through online live broadcast. Chen Ying, general manager of Yifa doors and windows, was invited to attend the live broadcast dialogue with industry mogul to discuss the way of expanding the market under the epidemic and understand the development vane of doors and windows industry.
At the meeting, representatives of various enterprises spoke freely, or raised difficulties encountered, or shared excellent resources, information and experience in the industry. Chen Ying, general manager of Yifa doors and windows, expressed his opinions on the market environment, industry opportunities, brand pattern and enterprise management strategies in the door and window industry.
■ Chen Ying, general manager of Yifa doors and windows
1 the door and window industry has officially entered an all-around era.
With the rise of consumers of Generation Y/Z, too traditional household products cannot meet their "new and strange" requirements for things. Door and window enterprises should adapt to the changes of the times, built on the products of all-round system doors and windows. And Yifa doors and windows are positioned as "6A universal system doors and windows", 6A extracted the first letter A of heat insulation, sound insulation, waterproof, safety, air tightness and wind pressure resistance respectively, as a R & D and manufacturing enterprise, after years of independent R & D, Yifa integrates six performances and creates a window to meet the requirements of six performances.
2 new marketing model to achieve new breakthroughs
facing the endless marketing methods, Yifa doors and windows have witnessed the development of the door and window industry with the times and innovative changes. To this end, Yifa took the lead in introducing marketing system management to realize seamless connection between information from C- end to F-end of the factory and quickly respond to intelligent manufacturing. Under the background of the normalization of the epidemic, yifa doors and windows mainly focus on practicing internal skills, open a new marketing model, connect online and offline channels, and use new media marketing methods to select matching scheme strategies to build the core competitiveness of the enterprise.
3 stick to your original heart and embrace change
with the transformation of marketing mode and the wave of intelligent manufacturing, the door and window industry has promoted the popularity of the whole home and one-stop decoration. To this end, yifa doors and windows adhere to the brand development initiative, based on six versatile system doors and windows, control every detail and link in the production process to achieve accurate service delivery and meet the personalized needs of consumers, it improves the satisfaction of consumers and continuously strives for the mission of improving the human home environment.
In the future, Yifa doors and windows will take every step down to earth, strategically layout every section, and strive to focus on digital and intelligent transformation, with a brand-new pattern and thinking, Yifa doors and windows have entered an all-around era.
