On July 20, royal doors and windows held ceremoniously in China Construction Expo 《 royal doors and windows five-star Installation Standard conference, Zhu Fuqing, chairman of Guangdong huangpai custom home furnishing Group Co., Ltd., Hao Jiping, president of China Construction Metal Structure Association, Wang Yirui, general manager of Red Star Macalline door and window floor Division, zhao Xiuli, founder and chairman of walnut strategy, Zhang zekui, general manager of Sina home in South China and other guests attended the meeting together.
This press conference has attracted extensive attention from the door and window industry and even the whole home decoration industry. This is a new upgrade for consumers, enterprises and industries; royal doors and windows zhu Fuqing, the chairman of the board, has received the unanimous attention of the media in his words and deeds.
Hard power | Five-star Installation Standard, add code to the Royal hard power
As a leading brand in China's door and window industry, royal doors and windows after years of painstaking management, it has achieved remarkable results. Currently royal doors and windows its business covers more than 700 cities across the country and is favored by a wide range of distributors. Meanwhile, royal doors and windows it has led the sales volume of the country for 3 consecutive years, serving nearly one million families, and consumers have received high praise.
In recent years, due to the impact of consumption upgrading, industry reform and epidemic, Zhu Fuqing adjusted the brand strategic layout in a timely manner, not only plus-sized investment in product research and development, but also introduced the world's top product technology, to create higher quality products, let the Royal School become one of the National doors and windows standard-setting units step by step.
On this basis, royal doors and windows"Hard power" has been further strengthened, not only leading the national sales volume for 3 consecutive years, but also winning the quality double certification of Europe and Australia. But for Zhu Fuqing, he was not confused by the honor in front of him, but focused on the upgrading and innovation of service systems such as installation and post-maintenance with his unique forward-looking thinking, in order to achieve a comprehensive upgrade of the brand, and continue to lead the industry service reform and upgrade.
According to the data, the new GB/T 8478-2020 aluminum alloy doors and windows standard was officially implemented on February 1, 2021. based on this, royal doors and windows as a leading brand leader brand of China's doors and windows, Zhu Fuqing proposed royal doors and windows the new slogan of "good doors and windows · New" was held at this Guangzhou construction expo 《 royal doors and windows five-Star installation standards conference called on the door and window industry to attach importance to the implementation of installation standards, reflecting royal doors and windows responsibility and mission as the head brand of the industry.
In fact, there is a saying in the door and window industry called "three-point product and seven-point installation", which means the importance of installation services. However, throughout the whole door and window industry, the emphasis on installation is not high. The installation services provided by most enterprises are still original and lack of standard old ideas and are not systematic at all, this leads to various problems emerging in the installation process, which greatly affects customers' consumption experience and hinders the positive development of the industry.
After Zhu Fuqing paid keen attention to this issue, he realized that the upgrading and innovation of service systems such as installation and post-maintenance would become a brand-new breakthrough point in the new competitive environment; Therefore, launched the first in the industry 《 royal doors and windows five-star Installation Standard, and promote the industry to achieve service upgrade.
Zhu Fuqing said confidently at this press conference: "I believe that this will definitely be royal doors and windows even in the development process of the whole door and window industry, it will certainly further promote the systematization and standardization of the installation services of China's door and window industry, and jointly provide consumers with the ultimate installation service experience."
At present, the promotion of the field of door and window installation in China is still in the initial stage, which requires the industry to work together to truly create a high quality home life for consumers. Zhu Fuqing said: "Enterprises and colleagues in the door and window industry, especially brand enterprises, should jointly shoulder the responsibility of changing the current situation of the industry and promoting the progress of the industry. In terms of standardization and standardization of the installation process, only by investing more resources can we produce better results."
In fact, the royal faction initiated the installation service standard. Its essence is the innovative spirit of the enterprise. By broadening the industry boundary, the brand value of the enterprise has increased. The improvement and perfection of installation service level has greatly improved royal doors and windows in the hearts of consumers, further promote royal doors and windows the terminal consumption ability of the Emperor will continue to contribute to the hard power of the Emperor.
Soft power | Chairman Zhu Fuqing took the helm and led the company to a successful channel.
Royal doors and windows taking the general pattern of the industry as the prospect, taking advantage of the trend, taking brand value as the guidance, taking quality management as the cornerstone, and taking the installation standard of doors and windows as the criterion, provide a good solution for the industry, distributors and consumers to live in space.
In fact, the great-leap-forward development of the royal faction cannot be separated from the navigation of the wise and the wise decision of the Navigator; Founded in 2007 royal doors and windows since then, Zhu Fuqing has encountered many unexpected problems. At the beginning, due to the lack of market research and brand positioning, the achievements of the Royal School for one year were wasted; Then, Zhu Fuqing boldly pushed all the products back and sorted out the brand again, open up the road of high-end customization.
Zhu Fuqing went through every difficult step of development after trial and error, failure and continuous learning again and again. He shouldered the promotion royal doors and windows even the important task of high-quality development in the whole industry, Zhu Fuqing knew very well that only by perseverance, seizing opportunities and bravely undertaking the mission to open a new game can he meet the highlight moments of his career one after another. Based on Zhu Fuqing's significant contribution to the industry, he also won the Golden Collection "SIGMA industry annual figure Award"; This outstanding navigator is leading royal doors and windows gradually open the road of brand upgrading, let royal doors and windows gradually grow into the head brand of door and window industry.
Zhu Fuqing loves to participate in the marathon, and also organized and established the "Guangdong running group" in the company ". In his view, enterprise management is a long marathon. Only by sticking to the end can we win; He led the Imperial Staff to ride the wind and waves and run through one obstacle after another, the next goal is royal doors and windows become stronger and bigger, and become a century-old enterprise in the door and window industry; For Zhu Fuqing, this marathon about enterprise operation has no end.
