As a weathervane for the development of the big home construction industry, this China Construction Expo (Guangzhou) attracted more than 2,000 enterprises from all over the world to participate in the exhibition. On the first day of its development, the number of people entering the exhibition exceeded expectations, reaching 150000 people; at the same time, this year's construction expo almost includes all the first-line brands with various sub-themes in the big home construction industry. It can be said that big players are gathering and surging.
Entering the exhibition site, from the upstream production equipment and accessories, to the whole house customization of finished products, to the smart home, as well as the popular big doors and windows, the whole balcony, and the fullback customization in recent years, the exhibits involve 16 categories in the large household building materials industry, showing the depth of the layout of the entire industrial chain of the construction expo.
Highlights | Big brands gathered, head, waist, and foot brands have their own layout
As we all know, China Construction Expo integrates business cooperation, product display, information sharing and technology exchange. The scale of the exhibition, the quality of the exhibition and the participation of the whole industry chain have always kept the industry leading, therefore, it is called "The first exhibition of home furnishing" in the world; Every year, the scene of China Construction Fair (Guangzhou) can be described as undercurrent, and the game between brands is also one of the core highlights.
From this year's construction expo, we can clearly see that head brands and listed companies focus on emerging doors and windows, whole house customization, etc. Their tracks are mainly concentrated in the first, second and third line market; Waist brands are the emergence of War League, Alliance, the situation of alliance basically follows the second and third-tier market in the direction of home solutions; Leg brands have few clear tracks and have limited attention; The strategic layout of brands at different levels, to some extent, it also affects the attention of exhibitors, dealers and audiences.
As can be seen on the spot, the venues of head brands in various industries cover a large area, and the venue design is more eye-catching. At the same time, it also attracts the attention of exhibitors in outdoor billboards, light signs, signs and other aspects. Among them, the head brand of the door and window industry-- royal doors and windows, this year, together with the famous design master yan si, he created the exhibition hall design of "yaoshi series star diamond", which is based on the space art device with bright diamond shape and the 3D holographic animation that shocked the vision. Royal doors and windows the aspiration for a beautiful living has become a popular clock-in point for tens of thousands of people at this year's expo.
In addition, various head brands have exhibited new products one after another to reflect the brand's hard strength. Royal doors and windows it also launched a variety of new products, such as "Danube Bank sliding door", "Victoria pressed sliding window", "Sky boundary panoramic two-track sliding door" and "Welsh scenery railing", etc, with super good appearance and comfortable experience, it will amaze everyone and detonate the whole audience.
Hotspot | royal doors and windows five-Star installation Specification Standard leading door and window service upgrade strength breaking circle
Based on the nature and scale of China Construction Expo (Guangzhou), many brands choose to release new strategies, new materials, new technologies, new designs, new products, etc. at the construction expo this year in order to open up market-heat and gain the attention of distributors, and further enhance brand awareness and achieve brand breaking.
Among them, royal doors and windows held on July 20 《 royal doors and windows the five-star Installation Standard conference invited Zhu Fuqing, chairman of Guangdong huangpai custom home Group Co., Ltd., Hao Jieping, president of China Construction Metal Structure Association, Wang Yirui, general manager of Red Star Macalline door and window floor business unit, zhao Xiuli, founder and chairman of walnut strategy, Zhang zekui, general manager of Sina home in South China and other guests attended the meeting together.
Royal doors and windows launched the first in the industry 《 royal doors and windows five-Star installation specification standards include safety specification standards, tool specification standards, auxiliary material specification standards, installation specification standards, acceptance specification standards, etc., which further promotes the systematization of installation services in China's door and window industry, standardization has attracted the attention of the door and window industry and even the whole home decoration industry.
In fact, the height of thinking determines the thickness of the brand. In recent years, on the track of doors and windows in China, the industry has reshuffled several times, and the stronger the strong Matthew effect appears, royal doors and windows it has made strong efforts. Innovation to seek for change, it has continued to build new industry standards. It has used standard enclosure markets and standards to build competition barriers. It has gradually grown into a pioneer, leader and explorer in China's door and window industry.
At the same time, in addition to focusing on the upgrade and innovation of service systems such as installation and post-maintenance, royal doors and windows it also pays full attention to the importance of design to enterprise branding; On July 21, royal doors and windows jointly hosted the "design threesome" Forum with Sina home, the event was titled "leading the aesthetic era, industry × design scene re-evolution, royal doors and windows chairman Zhu Fuqing, founder of TCDI Chuangsi international architect firm, and Wu Yanchao, chief editor of Sina home South China design, discussed in depth the possibility of integrating contemporary design with the industry and leveraging the commercial value of the brand, it benefits the on-site peers a lot.
In fact, this exhibition and industry standard conference made royal doors and windows the success of Breaking the circle is enough to prove that "the sales volume of the country is leading for 3 consecutive years, and it has won the double certification of European and Australian quality". Royal doors and windows, have strong staying power in terms of enterprise strength, and have unique forward-looking thinking.
And forward-looking thinking cannot be separated from royal doors and windows the helm Zhu Fuqing and Zhu Fuqing led by their foresight and overall awareness. Royal doors and windows entering the channel of success, leading the industry to continuously innovate and upgrade. Based on Zhu Fuqing's outstanding personal performance and his significant contribution to the industry, he won the first gold collection award "SIGMA industry person of the year", at the same time, lead the enterprise to win" royal doors and windows influence brand Award.
Highlights | Digital and intelligent home exhibits eye-catching
In this year's construction expo, we found that many enterprises exhibited eye-catching new products of science and technology. The upgrading and combination of smart home and home decoration industry were closer, and major home appliance enterprises also entered the bureau one after another.
In fact, the data shows that the current scale of China's smart home market is 100 billion yuan, and it will still maintain a growth rate of more than 10%, and the scale of the smart home market will exceed 800 billion yuan in 2025; the temptation of the 100 billion-level smart home consumer market makes many brand enterprises add "smart" elements to their products, bringing more fresh and unique smart home experiences to this Expo.
Especially with the popularization of mobile intelligent terminals and the arrival of 5G era, the interconnection of household equipment has become a major trend, and there will be more room for growth in the future. And always dare to be the first royal doors and windows it is also making continuous efforts in the aspect of intelligence. It not only established the first intelligent factory in the country, but also took the lead in completing the combination with intelligence and digitization, making the door and window intelligence move to a new level of intelligence, on the basis of ensuring stable product quality, we will continue to lead the industry to achieve intelligent upgrading.
According to the analysis of industry experts, as far as the door and window industry is concerned, in the future, door and window enterprises need to integrate various resources and continuously create intelligent scenarios under the premise of deep cultivation of product quality and service system, penetrate intelligent applications into all aspects of consumer life.
China Construction Expo brings together excellent brands in the home building materials industry, realizes resource integration, resource sharing, and works together to break the ice, which opens up a broader development space for the home building materials industry and promotes the industry to stride forward, fully realize industrial integration; We hope that the construction expo will continue to bring new surprises and breakthroughs and help the new development of the home construction industry.
