On July 20, 2021, China Construction Expo (Guangzhou) opened in Guangzhou canton fair pavilion and Poly World Trade Expo. As the world's largest exhibition in the home construction industry, China Construction Expo (Guangzhou) has attracted much attention. In this exhibition, many leading brands in the building materials and home furnishing industry went to dinner to exchange, jointly explore the new direction of industry development under the new situation, boost the future development of the industry and create brilliant future. Many media friends also came to the exhibition site and interviewed hennessy doors and windows general Manager Wang Gang, brand director, in this interview, he brought unique insights to consumers on the issue of brand construction.
Starting from spiritual culture, build an extraordinary brand
Since its establishment Hennessy, it has a long history of nearly 17 years. The change and evolution of the times endows the brand with profound cultural background and connotation. On the road of brand building, Hennessy is down-to-earth and pragmatic. Based on the detailed analysis of brand user portraits and brand images, it opens up a unique road of brand building. In the process of brand positioning, Hennessy jumped off the curing stage oriented by product functional attributes and stood at a higher spiritual level, based on the romantic petty bourgeoisie feelings and the caring concept of humanistic home culture possessed by Hennessy three words, the brand positioning of Hennessy "master of door and window art" is determined from the perspective of spiritual culture, it has realized the advanced transformation of brand positioning from material civilization to spiritual civilization.
Not only that, Hennessy also achieved a high degree of unity between brand concept value output and products. Hennessy should not only create excellent products, but also create dynamic products that can interact with consumption emotionally. And constantly improve major systems such as design, research and development, production and after-sales service, stick the values of brand interests with consumers, form an interactive and mutual aid model, and then win the trust of users, expand brand influence.
Follow the development of the times, optimize products and expand new marketing channels
With the continuous progress of science and technology, China has made many major breakthroughs in the aerospace field in recent years. Hennessy followed the development of the times and began to explore aviation technology. Therefore, we have carried out strategic cooperation with Qian Xuesen Technology experimental laboratory and plus-sized the research and development of product profiles and raw materials. At the same time, with the rapid development of the Internet and the rapid rise of new media, Hennessy has constantly updated the marketing model. In this exhibition, a network hot forging card point conducted by new media has been set up, it has attracted many exhibitors to stay and take photos to clock in, demonstrating the infinite charm of continuous innovation Hennessy.
Finally, I wish Hennessy a full harvest in this China Construction Expo (Guangzhou). I look forward to continuing to maintain the vitality of innovation and lead the industry trend in the future Hennessy!
