In March this year, the new brand positioning strategy of "deep comfort" launched by Big Country brand Paiya doors and windows aroused strong repercussions in all sectors of society.
On May 20, Paiya doors and windows held the first 520 super brand day conference of "comfort embrace love", which was jointly held by the lifestyle research institute of Jinan University, "Chinese home" and so on jointly released "Chinese home | Development Trend Report of door and window Industry" (hereinafter referred to as "report").
The report scans the consumption trend of doors and windows of people in various circles in our country in a panoramic way, and explores the internal correlation between doors and windows of the "eye of architecture" and the quality of life, and explore to create a beautiful living environment with "deep comfort" and promote the high-quality development of the industry.
Liu Xiao, PhD, Lifestyle Research Institute, Jinan University:
release "Chinese home | Door and window Industry Development Trend Report"
01
change of consumption demand
inject new impetus into the upgrading of doors and windows industry
liu Xiao, doctor of Lifestyle Research Institute of Jinan University, as the keynote speaker of the report, first found the key reason for the rapid development of the door and window industry from the perspective of macro factors.
Dr. Liu Xiao pointed out that under the guidance of national strategies such as "Made in China 2025", the upgrading of China's manufacturing industry was obvious. In 2021, the added value of China's manufacturing industry reached 31.4 trillion yuan, ranking first in the world for 12 consecutive years.
The rapid economic growth has continuously improved people's living standards, especially in the aspect of "living": in 1978, the housing area of Chinese families was less than 30 ㎡, while in 2021 it increased to 104.8 ㎡. From "living well" to "living well", the qualitative change of consumer demand breeds a large number of market opportunities.
According to the report, in 2020, the sales area of commercial housing nationwide reached 1.761 billion square meters, and the potential demand for doors and windows was about 0.44 billion square meters. In addition to the large demand for improvement in the new house market, the demand for new potential doors and windows from the second-hand house trading market is close to ㎡ every year.
Liu Xiao, PhD, Lifestyle Research Institute, Jinan University:
high-end system door and window growth is eye-catching
for this new stage of development led by consumption upgrading, Dr. Liu Xiao vividly summarized it with "big fish in water. She also reminded practitioners to pay attention to changes in the high-end market: "The market size of high-end system doors and windows increased by 43% year-on-year in 2019, and it still maintained a super high growth in 2020, up 30% year-on-year."
02
deep Comfort doors and windows are the most popular
detonating multiple circles
from early copper window, ordinary aluminum alloy doors and windows to high-end system doors and windows, and now deep comfortable doors and windows, the iteration of doors and windows products fully reflects the change of consumption demands.
What are the new requirements for door and window consumption today? The report shows that no matter after 80 s or Generation Z, "product performance and aesthetic design are the key factors to impress consumers. In this regard, Dr. Liu Xiao believes that: "Young people have higher requirements for life comfort and refinement, and doors and windows play a very important role in creating a comfortable space."
in addition, 70% of respondents believe that the "sound insulation" performance of doors and windows determines the living quality. What deserves attention is that people with children, pregnant women and insomnia pay special attention to sound insulation. How to polish door and window products and provide them with scientific and comfortable solutions is also worth the joint efforts of the whole industry.
Liu Xiao, PhD, Lifestyle Research Institute, Jinan University:
70% of respondents believe that "sound insulation" of doors and windows determines the quality of living
in his speech, Dr. Liu Xiao made it clear that, "Sound insulation, heat insulation, safety and aesthetics" are the four dimensions of consumers' inner definition of "good doors and windows. The door and window products represented by the concept of "deep comfort" will meet people's growing demand for a better life and lead the overall upgrading of the door and window industry, which will usher in significant development opportunities.
03
achieve the pursuit of a better life with deep comfort
after the release of the report, a "future lifestyle" Forum was also held on the spot. Yao Jun, founder of Jiwu Design Group, Liu Xiao, doctor of Lifestyle Research Institute of Jinan University, Fang Leng, China Super Value head strategy expert, Paiya doors and windows assistant to chairman, and brand director Wu Jian, Paiya user representative Mr. Ou, etc, talking about doors and windows and comfortable lifestyle.
Future lifestyle Forum
during the interaction, the guests combined their personal feelings and started from the user value, and deeply exchanged their experiences such as the innovation of door and window products and the improvement of "comfort.
The representative of Paiya users said that Paiya has full heat insulation performance, and the Villa only needs an air conditioner. After installing the doors and windows of Paiya, the sound insulation is "addictive". Only staying in a five-star hotel can sleep on business trips.
Wu Jian, brand director of Paiya doors and windows assistant to chairman, said, paiya always insists on user-oriented, "deep comfort" doors and windows from four dimensions of heat insulation, heat insulation, safety and aesthetics, provide customized and comfortable living solutions for users by combining regions, climate, environment, crowd, orientation, scenes, etc.
04
six dimensions
build Panya CSD deep comfort environment management system
as one of the earliest established door and window enterprises in China, Paiya has accumulated for more than 30 years and has been selected as the only representative of the door and window industry as a major country brand of CCTV. It is based on excellent comprehensive strength and adhering to the initial intention of users that Paiya took the lead in proposing the value proposition of "deep comfort" in the industry.
How to achieve deep comfort "? Paiya gave a surprising answer with the self-developed "CSD deep comfort environment management system. Paya CSD deep comfort environment management system covers six key systems: sound, temperature, safety, vision, moisture and control, build "comfortable living experience" with high-quality material selection, exquisite craftsmanship and superb industrial design ability ".
Li Junhong, chairman of Paiya doors and windows:
CSD deep comfort environment management system
taking the sound insulation effect as an example, the outdoor noise of most Chinese families is generally 60-80dB. If the doors and windows equipped with Paiya "deep comfort" are used, 39dB outdoor noise can be blocked, let the indoor reach 30-40dB quiet home environment.
In addition, Paiya CSD technology can achieve energy saving of nearly 70% per day, helping the national double carbon strategy; Impedance high-altitude strong wind pressure, high-rise users or typhoon and other severe weather can be used with confidence; the appearance that young people care about, Paiya also uses patent design to fully improve......
For Paiya, a pioneering, epoch-making and landmark new technology, experts attending the meeting believe that good brands, good products and strong manufacturing can form superposition effect and focus on demand upgrading, create a better and comfortable living life for users with "deep comfort" system solutions. Paiya has made continuous efforts in the field of "deep comfort" and has also provided a new paradigm for the development of the industry.
