On June 6, 2022, it was guided by Guangdong customized home furnishing Association, Guangdong wardrobe Industry Association and hosted by track creativity, and jointly produced by Sina home furnishing and Bojun media with the theme fusion evolution breaking new generation" -- 2022 China customized doors and windows high quality development forum it was held ceremoniously in Foshan, the capital of doors and windows in China, in the form of online and offline live broadcast. Chen Ying, general manager of Yifa doors and windows, was invited to attend the live broadcast dialogue with industry mogul to jointly explore the high-quality development of customized doors and windows in China in the new decade.
At the meeting, representatives of various enterprises spoke freely, focusing on" the theme of integrating evolution and breaking new life, How custom enterprises integrate and evolve online and offline battlefields, and share industry resources, information and experience with new brand power. Chen Ying, general manager of Yifa doors and windows, combined with the current market environment, opportunities and brand pattern in the door and window industry, expressed his opinions on the new media marketing of enterprises.
■ Chen Ying, general manager of Yifa doors and windows
new marketing from an industry perspective
as the new youth in the door and window industry, it is also the representative of the new group. How can the door and window enterprises seize the tuyere of the industry? From the perspective of the customized door and window industry, Yifa door and window focuses on diversified forms of information, efficient dissemination, and shortened distance from C- end three dimensions shared the value strategy of new media marketing to meet consumer demand while creating consumer demand.
Play with new marketing from an internal perspective
as for the new trend of new groups, from the perspective of customized doors and windows industry, there is a trilogy that attracts new groups. As a new youth in doors and windows industry, how can we play the backbone in the enterprise? Chen Ying, general manager of Yifa doors and windows, shares the internal perspective of the enterprise with "three IP addresses", namely, entrepreneur IP, product IP and employee IP, so as to build a strong IP transmission matrix of the enterprise. To this end, yifa doors and windows adhere to the original intention of brand development, and combine the brand VI color-Yifa red, positioning the product as "6A all-round system doors and windows", and implementing the quality as the dignity of Yifa people to every link in the work, to meet the personalized needs of consumers, improve the satisfaction of consumers, and continue to strive for the mission of improving the human home environment.
The future, yifa doors and windows will accelerate the promotion of 6A universal system doors and windows the pace of strategic layout of each section, strive to focus on digital and intelligent transformation, realize the integration and evolution of the enterprise and the external environment, break the situation inside, and take a new pattern, new thinking opens a new chapter of Yifa brand together.
