Home leaders will start decoding new driving force of imported home in Shanghai
What is a hot spot in today's new consumption environment of large household? What is hot? At the beginning of 2021, as the front-end media and head store in the domestic home industry, jueran home and Sina home decided to start the "Home leaders debate meeting" immediately based on such thinking ", invite mogul from various segments to jointly decode the hot development direction of the industry.
(Image Source: Sina home, invasion and deletion)
After the success of the first "Decoding the new drive of smart home" on May 20, the two sides will open the second "home leaders debate meeting" in Shanghai on July 15. At that time, there will be Wang Ning, executive president of Juran Home Group, vice president of Leju Holdings/general manager of Leju home, Wei Xiaofei, co-producer of CCTV brand responsibility, Wang Peng, vice president of Juran home, dong kaifei, general manager of Leju home China North district and executive president of Leju home business school, Wang Dawei, chairman of Living Classic, president of d'ax Asia Pacific Chateau, and Wang Xiaoli, general manager of d'ax Asia Pacific market Colombo, poltrona Frau Greater China general manager Li Huiming, hülsta China general manager Yu Ling, Turri China general manager Xu Jiaying, Rochebobios China general manager Wang Enpei, Visionnaire China brand representative Yao Yannan, giorgio Collection yuan Wuyan, brand representative of Greater China, Italian interior designer; Founder and Design director of Davide Conti Design Studio Davide Conti; Many industry mogul, including the Italian foreign trade commission long Xiaoyan, will decode the new driving force of imported household products under the "double cycle" pattern from the consumer side, the industry side and the macroeconomic side.
With the continuous growth of China's economy, a large number of domestic and foreign high-quality home brands have emerged while the home furnishing market is becoming more and more mature. Whether it is tooling or home improvement projects, people's demand for advanced customization and global front-end home brands is becoming more and more obvious. Compared with ordinary finished furniture, imported home occupies an important position in the international market with its unique cultural gene and outstanding design style, which is not only a symbol of high-end and quality, it is more in line with the current consumer's demand for home decoration, especially in the home decoration scheme designed and customized according to the living needs, imported home can not only present a more perfect visual effect, beautify the living environment of the home, and better reflect its functionality and texture. At the beginning of the year, when it was decided to launch a large-scale series of activities of "home home Leaders Debate, juran home and Sina home have confirmed that every" speculative meeting "will release the consumption survey report of the industry discussed on that day. Through the interpretation of the most authentic data, reflect consumers' demands and bring certain reference value to brands and distributors. At present, after two weeks of online and offline surveys, as well as data sorting and analysis, the 2021 China imported household consumption survey report has been newly released, its content covers the dimensions of consumers' cognitive understanding, satisfaction, consumption demand and changes, consumption concerns, consumption channels, etc. of imported household products/services. According to the results of investigation and analysis, respondents have relatively strong willingness to buy imported household products, with more than 70% of the people who have already bought and plan to buy, and Italian household products are favored by consumers; from the perspective of age distribution, with the increase of experience, people have a deeper understanding of imported home. At the same time, users living in "luxury houses" in first-tier cities have a higher pursuit of imported home.
On July 15, the consumer survey report on the spot of the Speculative Society will be released heavily. From this series of data, perhaps the answer can be found in the 11-year development of the "home statue" of the family. Since its opening in 2010, the "honor of home" has broken the chaos of "fake foreign devils" that department stores originally boast of importing but actually transfer exports to domestic sales, becoming a gathering place of pure imported home brands, in September, 2011, 47 famous international brands joined hands to establish the "integrity management alliance of imported furniture", solemnly promising that all imported furniture sold by "home" were 100% pure imported, it has formed a strong brand cohesion. At present, "home Zun" has opened 10 imported home pavilions in Beijing, Tianjin, Shenyang, Wuhan and other cities. As of June 2021, the number of imported home brands that have reached cooperation with Juran home has reached 218, with a total operating area of 226400 square meters. The appearance of "Home respect" not only provides consumers with a home consumption place that can better reflect the quality of life, but also enables imported home brands to see China's strong market potential.
Throughout the present, the development of imported home has formed a scale, and the milan exhibition, which has been marketing the global household fashion trend, will be restarted in September this year after one year of suspension, affecting not only the design direction of our home, it will be more intuitive in the increment of imported home. According to the data released by the General Administration of Customs, the import value of China's goods trade in 2020 was 14.23 trillion yuan, of which the cumulative import amount of imported furniture and mattresses was 15.6 billion yuan, and the cumulative import amount of logs and boards was 123.7 billion yuan; the total import amount of architectural decorative ceramics is 9.3 billion yuan. In 2020, the world economic growth and global trade suffered a serious impact. The external development environment of China's foreign trade was complex and severe. Under such difficult circumstances, China's foreign trade import and export achieved rapid stabilization and sustained improvement, it shows strong resilience and comprehensive competitiveness. Since June, positive growth has been achieved for seven consecutive months. The total import and export value of the whole year has reached a record high, and the international market share has also reached the best record in history, it has become the only major economy in the world that has achieved positive growth in trade in goods.
Since last year, China has put forward the new development strategy of "taking domestic circulation as the main body and domestic and international double circulation promoting each other". In the long run, the main driving force of China's economy will come from domestic demand, this is also one of the important reasons why the "double cycle" emphasizes the domestic Big cycle as the main body. Foreign economic exchanges will continue to play a very important role. Opening up will continue to promote the development of domestic economy along a benign track, and the deepening of domestic reform will also promote further expansion of opening up. It is not difficult to see from the data released by the General Administration of Customs that imported household products, as an important commodity category, also play an indispensable role in the "double cycle" development strategy.
Through the insight into the real needs of consumers, and pass it to the imported home dealers and service providers, thus providing a solution for the industry to develop the imported home with high quality and health. Under the background of the "double cycle" development strategy, Juran home and Sina home have the initial intention of not bearing the responsibility of the leaders in the home industry, on July 15, mogul of the industry will be invited to jointly decode the new driving force of imported home products in Shanghai ".
(Article Source: Sina home, invasion and deletion)
