"At one level, the essence of brand surface is a process of constant change. On a deeper level, the brand needs constant value, which is behind the superficial characteristics of the brand." -- Plato
On the road of brand development, the continuous innovation of ideas is particularly important. Fast-moving enterprises often transmit values by changing packaging, slogan and other forms to create empathy and realize brand resonance. In contrast, how can the "honest" and inarticulate manufacturing industry express its voice? If you throw the question mo se doors and windows the designer will definitely get a different answer.
The window is the eye of architecture. With it, the room can clearly distinguish day and night. Focus on a window for more than 60 years, this is mo se doors and windows industrial romance. In recent days, this old enterprise, which sticks to originality, has publicly announced its new image, and has evolved and improved in many aspects such as LOGO and VI. Behind this change, it indicates that mo se doors and windows what thoughts?
Progress does not mean subversion.
Similar to many famous brands, mo se doors and windows the new logo has not been changed "revolutionary", but only adjusted in the details of color and logo. Compared with the original LOGO, this change is no longer "sunshine through shutters", but more like the shadow of stairs under sunshine. At the same time, the step-by-step ladder gives more static and dynamic sense of movement to the logo, and brings a more flexible feeling to the industrial brands that have the right impression of regular.
Color cannot exist independently, but everywhere. Different understanding and application of color have created the brand's personality and taste. The contrast color combination of "close to pure blue" and "European brickearth tones" combines Mo se brand new images, it shows the pure ingenuity that has been adhered to for more than Mo se years and the "blue sky doctrine" that advocates environmental protection ". The more simple and modern vision also meets the aesthetic needs of the Internet era.
If the inheritance of craftsman spirit can be expressed by symbols, then the evolved "O" is obviously quite spiritual. Different from the industrial enterprises in my impression, mo se doors and windows over the years, we have been studying new technologies and have many unique high-tech customized production equipment in the world. Therefore, the confidence of Mo se to continue to move forward needs some ways to express, and the progressive symbolic language in the middle layer of "O" is the image support of this feeling. "Look at those three horizontal bars, most people think they are stairs, but please look carefully, is it also like the wooden beam connected by the finger in wooden window?" Mo se staff joked like this.
▲ mo se doors and windows product Section
Sense of ritual Enlightenment quality life
The sense of ceremony is a must for quality life. Every window opening and closing is a process of communicating with the outside world and the light. This is a kind of silent romance. Mo se choose to make a visual sound: the overlapping circular arcs reflect each other, and the dynamic experience of opening and closing doors and windows is interpreted dynamically. What is more interesting is that designers emphasize the radian of windows that are more often opened with heavy colors. You can even find interesting cold knowledge of doors and windows like digging treasure by observing the design of Mo se!
▲ mo se doors and windows small design with unique mind
Of course, such small thoughts are everywhere in design. The characteristics of multi-layer glass are interpreted romantically by graphics, and the rainbow color under the sunshine and the Low-E coating technology of thermal insulation are hidden. Even the four-point water of the word "ink" implies the appearance of the roof of the house. These small details full of ingenuity are just like Mo se itself, adhere to every place that is noticed or unnoticed.
Story color
In addition, Mo SE has brought a new surprise to the industry: a brand new color suit. This suit is a creative material focused on combining Pantone's color trends and market insight Mo SE. Each color has a corresponding color story: "Mo se hopes to find users who share the same color, let the window be fully ceremonial to accompanied forever with users.
▲ mo se doors and windows new patent color suit
Without practicality, it is not a good industrial design. The new color suit is more similar to the window frame entity in appearance. In combination with the story version, the story map is also covered to some extent, creating a sense of mystery of "still holding the pipa half covered. Every time users hold a hand to view, they will unconsciously take down the color board to find out, which virtually realizes the preview of the product. This is the intention of Mo se in user experience and guiding design.
Mo se doors and windows ideal habitat in the eyes
Mo se people believe that ideal living should have five characteristics: Comfort (COMFORTABLE), health (HEALTHY), QUALITY (QUALITY), Beauty (AESTHETIC), and ENVIRONMENTAL protection (ENVIRONMENTAL). That is, breaking the strong binding between comfort and luxury houses, cutting material abundance, practical experience and spiritual pursuit to create a heat insulation, quiet, safe and healthy user experience.
▲ Germany mo se doors and windows president Thomas Mo se
In the creation of quality life, Mo se aims to create the organic integration of human settlement and humanity with avant-garde industrial design, diversified color stories and perfect window service, let every life related to the window become a sense of ceremony.
In the field of environmental protection, the concept is virtual, and the Mo SE is real. Brand upgrading is more than "image innovation". At the site of China Construction Expo (Guangzhou), mo se doors and windows it is publicly stated that energy conservation and emission reduction are now officially used as the action guide for Mo se to lead the healthy development of the industry.
Conclusion
Mo se doors and windows behind the brand-new image is a large-scale brand upgrade that summarizes brand history, based on current aesthetics and future development strategy. Taking vision as the breakthrough point, the Mo SE's understanding of ideal human settlement is elaborated in depth. I believe there are still many "passwords" left in the design Mo SE. If you understand it, you may understand the brand.
