From the search era to the current new media era, from the initial people looking for information to the current information looking for people, the Internet environment is constantly changing, royal doors and windows we are also moving forward and carrying out multi channel marketing in an all-round way.
Get traffic C bit to spend the event
Royal doors and windows every year, brand advertisements are put on national key airports, high-speed railway stations, expressways or regional gold advertising spots, and they participate in industry events such as China Construction Expo and China customized home furnishing exhibition, constantly fission brand sound volume from the industry end and the consumer end.
In this year's China Construction Expo, in order to continue to tap potential customers of China Construction Expo (Guangzhou), expand the influence of the exhibition, and at the same time better empower the brand, royal doors and windows in-Depth on-site accurate promotion of China Construction Expo, a new round of outdoor advertising has been launched strongly, and the delivery area has achieved efficient display and direct access to the intended professional buyers! The high-tech and cool Exhibition Hall is also the C position of the Expo, attracting a large number of audience to enter and share the experience, attracting 60 Internet celebrity clock-in, and competing reports from many media. The strong communication power makes royal doors and windows it can be described as a rapid circle, but also accumulated a good reputation.
Multi-channel output of marketing content
In order to expand the brand influence, online and Tencent, Netease, Sina, Sohu and other authoritative media endorsement, up to a million-level exposure per year; The brand reaches consumers, in Baidu brand area, headlines, channels such as TV stations and print advertisements have also been accurately delivered. Based on the current development trend of younger user groups, royal doors and windows on platforms such as Weibo, video numbers, and TikTok, we are also actively building content matrices to achieve the breaking-up spread of low-attention categories.
Layout new retail empowerment terminal
Royal doors and windows the online and offline stores are not only in the forefront of the industry, but also in the number and image of nearly thousands of specialty stores. The specialty stores are located in 31 provinces and cities across the country and more than 700 cities, and the layout of new retail is deepened. From precision drainage, ability training, tool assistance and other multi-tube, empower terminal distributors. In addition, according to the general development data of the brand of doors and windows Head released by Red Star Macalline, among which, royal doors and windows with 86 stores settled in and a total area of 14920 square meters, it became the double-material champion of Red Star Macalline doors and windows Head brand in the first half of 2021.
Conclusion
Royal doors and windows through all-round and multi-channel marketing strategies, we can provide users with consistent brand experience, enhance users' goodwill towards brands, optimize user experience, and enhance brand professionalism, provide better services for the vast consumer groups in an all-round way. Through online and offline omni-channel marketing, royal doors and windows focusing on people, goods and markets, it provides consumers with a more convenient and comfortable shopping experience, and realizes the efficient conversion of traffic. For three consecutive years, the sales volume of the country is leading, eliminating the worries of dealers and customers, give full confidence.
