In recent years, repeated epidemics have brought about subversive changes in public lifestyle and consumption patterns. In the era when danger and machinery coexist, the door and window industry is constantly exploring and thinking: Where is the breakthrough of economic and opportunity development?
Under the background of changing market environment, personalized, diversified and customized marketing thinking will become the only way for door and window brands to seize more market share. Only by grasping the consumption demand, understanding the trend, grasping the trend, and making full efforts to build the entrance of the home ecosystem with advantages can we break through the ice and gain the first opportunity.
Ibole has developed in the door and window industry for 26 years and has experienced many iterations of categories, which are mainly the result of changes based on changes in consumer demand. In recent years, consumption has been upgraded, and the consumption demand and category status of doors and windows have changed dramatically again.
In the past, the traditional view of doors and windows with "houses, doors and windows" made many people generally think that "installing a door and window is almost enough!", Only in the case of "broken and really bad problems" will the replacement be considered, which also leads to the fact that doors and windows have always been a category that is not paid much attention to in the past. But now, many consumers need not only sound insulation, but also heat insulation, safety, and even intelligent automation to install doors and windows, and also pay special attention to design and beauty. The essence of this is that consumers have higher requirements for living environment, which also makes consumers pay more and more attention to doors and windows in recent years.
Ibole creates a new standard for system doors and windows to provide customers with leading solutions for system doors and windows & sun rooms, it has more stringent production and manufacturing requirements for systems, technologies and processes. It not only provides excellent products for the market, but also meets diversified residential upgrading needs, at the same time, promote distributors to rebuild their competitiveness and win great opportunities in the changing situation.
System aspect
ibole windows and doors independently develop windows and doors ERP system, the procurement, cost, inventory, production, marketing, transportation, etc. of the enterprise are integrated into one system. After the front-end direct drawing and quotation confirmation, the back-end automatic split order production, production information scheduling system, cloud query can be realized, and the delivery period is 3 to 5 days ahead of peers.
Technical aspects
ibole set up research and development center and door and window laboratory to plus-sized product innovation; the systematic development of ibole doors and windows has gone through many repeated tests and demonstration processes of design, trial production, testing, summary, modification, trial production and re-summary. The system doors and windows are equipped with professional testing equipment to conduct performance tests on products from time to time to ensure that every product and even every component reach high standards and quality. Through continuous technological innovation, the professional engineering design and research team has mastered many core technologies of doors and windows with independent intellectual property rights and obtained many patents for technological research and development.
Product aspect
establish strategic cooperative relationship with hueck Hoke, a century-old German enterprise and one of the three major system door and window brands in the world, and strengthen the research and development of system door and window technology; integrate global high-quality supply chain resources for doors and windows. We have developed exclusive system doors and windows and roof-mounted sun room, and the product quality meets EU standards. Customized design provides perfect solutions for doors and windows.
Terminal aspect
ibolai has made great efforts to create a new "ibolai third generation terminal SI Image standard", create "3 good system doors and windows benchmark experience store Standard". A series of ibolay store decoration design standards have been refined in the aspects of door head design, space layout, product sample, ornament display, decoration details, etc. for you to quickly copy and apply.
SI Image standard
IMAGE
Channel Marketing
ibolai headquarters provides nationwide unified brand advertising; And invests resources to dig deep into the value of online media such as TikTok, Weibo, Xiaohongshu, Zhihu, etc, fight for Public traffic in all core channels, and then guide traffic to terminal stores to help dealers solve the problem of customer acquisition.
At this stage, the custom doors and windows industry ushered in the best era., whether it is a veteran of the building materials industry or an entrepreneur looking for new career opportunities, facing the market competition, it is undoubtedly more important to find the track, see the products and choose the right brand than the marketing method mode. In the era of information explosion, we need to have strategic vision to screen, remove false and preserve the truth, make career layout and investment decisions, and make regional markets and brands.
The future, ibole will continue to deepen technological innovation, improve production management level, and vigorously promote new upgrading of the industry, it also adheres to the core value of "Never bearing the trust", sticks to ingenuity as always, pursues perfect use experience, and makes Chinese doors and windows go to the world.
