On July 2, Yibo, Mr. Gao Jianfang, chairman of doors and windows, and Huang Tao, director of marketing, led the team together with many distributors in Jiangsu on Zhenjiang, Jiangsu, hold a meeting of core distributors in Jiangsu region with the theme of "cutting through the thorns and focusing on the market". This meeting also invited Mr. Zeng Qiang, deputy general manager of Shanghai Huichuang media, Mr. Zhou Wei, general assistant of Yuexing home mediatation center, Mr. Shuangshuang, general manager of Zhenjiang Yuexing home, and other strategic partners and guests to attend the meeting, make suggestions for the development of Yibo doors and windows and discuss big plans together.
At the beginning of the meeting, Zhou Baoguo, the head of the Zhenjiang, Jiangsu distributor, as the host, extended a warm welcome to the Yibo doors and windows from afar and the guests.
▲ Yibo doors and windows Zhenjiang, Jiangsu store owner-Mr. Zhou Baoguo
[Seize challenges and opportunities and achieve overtaking in corners] 』
▲ Yibo chairman of doors and windows-Gao Jianfang sir
later, Mr. Gao Jianfang, chairman of the board of directors of Yibo, delivered a speech on the stage, giving an important speech for the future development of doors and windows in Yibo. Words!
Gao Dong said that the Jiangsu region was affected by the epidemic in Shanghai in the first half of the year, and the entire industry was also challenged. Under this market background, Yibo doors and windows will be invested plus-sized, we have carried out all-round cooperation with Yuexing home furnishing stores on opening big stores and opening multiple stores, and jointly reached a cooperation strategy with Shanghai Huichuang Media to launch a high-speed advertising exposure plan.
At the same time, we will deepen channel development, set up a designer Club, and conduct comprehensive marketing on the Xiaohongshu traffic platform, in addition, Yibo doors and windows are about to usher in a new brand upgrade. Re-positioning the brand helps the channel to gain customers, seize the consumer's mind to go to the next level, and strengthen the position of Yibo doors and windows in the consumer's mind, encourage everyone to make Yibo doors and windows the preferred brand for consumers in East China.
[Strong and strong cooperation, full cooperation] 』
▲ Yibo doors and windows & Shanghai Huichuang media-sign high-speed advertising strategy cooperation
▲ Mr. Zhou Wei, general assistant of Yuexing home mediatation Center-interpretation of the war league between the two sides
As one of the home chain stores in east China, Moon star home is one of the top 500 private enterprises in China. Its strength is beyond doubt. It has a large number of resource flows and mature supporting facilities. The two sides have reached cooperation to integrate their core competitiveness and resources to bring Yibo doors and windows to a new level in terminal stores.
[Build brand ecology and seize regional Highlands] 』
At this meeting, Mr. Huang Tao, the marketing director of Yibo doors and windows, brought the layout plan of Jiangsu High-speed advertising outlets and the marketing plan for the second half of the year to the dealers of Yibo doors and windows. Combined with the development trend of the industry and the market environment, the six aspects of the rise of regional brands are interpreted. This strategic cooperation with Shanghai Huichuang media covers the advertising of the main expressway in Jiangsu province, accelerates the brand promotion layout in Jiangsu and enhances the brand market influence.
▲ Yibo door and window Marketing Director-Mr. Huang Tao
At the moment of Internet marketing, how to build the core of the brand in many platforms to build their own traffic pools. In the second half of Yibo, doors and windows will be upgraded with key layout brands, allowing brand renewal to help marketing growth.
"Work together to cut through the thorns 』
During the dealer communication meeting in the final part of the meeting, Mr. Gao Dong and Mr. Huang had exchanges and discussions with many dealers, fully listened to the voices of dealers, understood their thoughts and expectations, and invited valuable opinions. And answer the questions of dealers in the operation of the store one by one.
The smooth holding of the core meeting in Jiangsu region indicates that the doors and windows of Yibo will launch the first shot in the second half of the 2022th half of the year. The beginning of the second half of the year may face challenges, but they will turn challenges into opportunities through concerted efforts and difficulties, refresh the height of the Yibo doors and windows again.
