On July 8, 2022, the 2022 Yifa doors and windows brand management seminar with the theme of "starting from the new war" was held at Yifa doors and windows Foshan headquarters. Chen Xiao, chairman of Yifa doors and windows, Chen Ying, general manager, senior management team of the company and representatives of excellent distributors from all over the country gathered together to discuss the new journey of brand development in 2022 with a brand new pattern and new thinking.
Starting from Huanxin to Zhan Yi
at the beginning of the meeting, Chen Ying, general manager of Yifa doors and windows, warmly welcomed the arrival of excellent dealers from all over the country. Mr. Chen deeply interpreted the current development of Yifa in four aspects: brand strategy upgrading, product planning adjustment and optimization, Brand Communication four-wheel drive, and store empowerment system improvement. She said that in order to accelerate the pace of innovation and development, Yifa doors and windows upgraded the brand strategic positioning from Oriental top products 6A all-purpose system doors and windows, 6A respectively extracted sound insulation, heat insulation, air tightness, water tightness, wind pressure resistance, safety English letter A, as a R & D and manufacturing enterprise, after years of independent R & D, Yifa has concentrated resources to rapidly develop system doors and windows, integrating six performances and creating one window to meet the requirements of six performances..
■ Chen Ying, general manager of Yifa doors and windows
Therefore, on the basis of the original system doors and windows, new products with core competitiveness are developed and put on the market, and the strategic layout of system doors and windows products to intelligent products is accelerated. In terms of brand value management level and enterprise image, at the same time, we should seize market opportunities and build an all-media communication matrix to lay a solid foundation for the solid promotion of the layout in 2022.
Looking at the market environment of door and window industry, with the upgrading of mainstream consumer groups and brand awareness of system door and window products, system door and window products will receive more and more attention from the aspects of design, service concept, experience, etc, so as to promote the concentration of the market to enterprises with product and brand strength. Therefore, Yifa doors and windows will further optimize the product layout, enhance brand value, break through the existing pattern, and promote the development of incremental business, promote the sustainable development of enterprises with scientific and technological innovation.
Brand wings breaking waves
in 2021, the system door and window industry has entered a commercial war aimed at the future. Enterprises and distributors should seek development in the ever-changing market. In order to better impart brand marketing experience and play a role as a benchmark, Yifa doors and windows selected excellent dealer representatives to share the mental journey of fighting with Yifa doors and windows side by side and Breaking the Waves forward. She said that she was honored to have the opportunity to share face-to-face communication with everyone on the spot. At the meeting, she shared the key advantages of brand competition from four dimensions of brand management, brand empowerment differences, brand thinking formation and brand landing packaging. She said, under the dual-core drive of team + service, we can build a wall and build a moat in the brand competition by accumulating grain.
■ Yifa doors and windows excellent dealer representative general manager
Chinese cultural products cultural sites
based on the opportunity of the times and the background of cultural ecosystem, how to enhance national self-confidence and cultural self-confidence? Zhang Zhi, director of Space Design of Yifa doors and windows, introduced the planning of space products from three aspects: Chinese system doors and windows Products, target customer groups and value creation chains to adapt to market segmentation. This is also an important measure to raise the whole brand of Yifa doors and windows to a higher level and inherit China.
■ Zhang Yuan, design director of Yifa doors and windows space
The product is nuclear meeting the future
the times are developing, the industry is changing, and consumption is upgrading. Only by insisting on product innovation as the core of enterprise development can we win the first opportunity. In 2022, what kind of product research and development plan can Yifa doors and windows better promote the development of enterprises? Chen Xiao, chairman of Yifa doors and windows, learned from the industry development trend, market demand, brand vision and mission, research and development technology, product design and other aspects. He mentioned that doors and windows, as a bridge between home and the outside world, will have a future in what we do today. Only when we keep moving towards this goal from the beginning can we better follow the trend and grasp the opportunities of the times. With the development of science and technology and the popularization of related concepts of intelligent system doors and windows and Chinese culture, Yifa doors and windows will bring more high-quality products down to the ground and inherit Chinese culture upward, contribute enterprise strength to the improvement of human home environment.
■ Chen Xiao, chairman of Yifa doors and windows
the future, yifa doors and windows will accelerate the promotion of 6A universal system doors and windows step by step, strategic layout of each section, strive to focus on digital and intelligent transformation, join hands with dealers to create a win-win situation, integrate evolution, break up the situation inside, create a new life, and strive for steady progress to protect hundreds of millions of families, the vision of opening the window of dreams opens a new chapter of Yifa brand with a brand new pattern and new thinking.
