On July 26, the 2022 (19th) World brand Conference and China's 500 most valuable brand Conference were held in Beijing. The World Brand Lab, an international authoritative Brand review agency, released the list of "500 most valuable brands in China" in 2022.
This is the 19th time that the World Brand Lab has evaluated the influence of Chinese brands. 500 brands have been selected, and the State Grid has topped the list of the most valuable brands this year. Among the top five brands on the list are Industrial and Commercial Bank of China, Haier, Tencent and China Life Insurance, which have entered the world-class brand camp.
This year, the brand icon of the leading brand in China's home furnishing industry has reached a new high, and the brand value of 75.785 billion yuan has been firmly placed in the top 100 Chinese brands.
Shengxiang has not only been selected into the national team of Chinese brands with the highest credibility, recognition and authority for six consecutive years, but also has been selected into the top 100 brands again this year, becoming a well-deserved leading enterprise in the home furnishing industry.
Management Masters from Harvard, Yale, Oxford, European School of Business Administration and University College London attended the "world brand conference" and gave online speeches around "Qi and potential: how to rebuild the brand ecosystem" the theme of the conference and on-site guests discussed the reconstruction of the brand ecosystem to better cope with the continuous and consumer attitude changes of the epidemic.
Entrepreneurs from China also shared their views on rebuilding the brand ecosystem. Mr. Wu Guhua, president of Daya Shengxiang household Co., Ltd., was also invited to participate in the dialogue of this conference., host with guests, professor of School of Management, Taiwan Furen University (doctor of marketing, Yale University), Dr. Wang Yi, foreign guest Dr.RaviDhar (Levi Dole), Dr.MartinKilduff (Martin chidav), Dr.PierreChandon (Pierre shangdeng), Chinese guest Mr. Yang Baolong, general manager of Beida wilderness Group Co., Ltd., and Ms. Li Ge, deputy secretary of the Party committee of Xugong Group Engineering Machinery Co., Ltd. Together sustainable Brands boost Company Growth" and"Rebuild China's ecological brand" the theme of this topic is discussed, and the icon view of "green development and accumulation of brand potential energy" is put forward.
Brand value is an intangible asset on which enterprises depend for survival. It enables consumers to clearly and clearly identify and remember the advantages of brands different from similar products and the independent personality of products. It drives consumer identification, the main power of loving or even falling in love with the brand!
Once again, the holy elephant won the most valuable brand of China 500, which is not only a high affirmation of the brand value and strength of the Holy elephant, but also a recognition of the achievements of the Holy elephant in this period. As an absolute leader in the industry, Shengxiang will always practice the road of sustainable development, shape the brand younger with vitality, base itself on industry and scientific and technological innovation, and fully display the feelings and dreams of national brands, to better shape the value of Chinese brands and make unremitting efforts to realize the healthy and beautiful life of people's "Elephant" as soon as possible!
