On July 26, the discovery journey of "2022 quality doors and windows help a better life" jointly built by Sina home furnishing and Guangdong Household Industry Federation, China Construction Expo, Guangdong door and window Association and home furnishing stores entered sarokai doors and windows. "Quality doors and windows visiting group" selected several excellent enterprises to conduct in-depth visits among many doors and windows enterprises in South China, aiming at jointly discussing the current situation and prospects of the industry and tasting the new fashion of doors and windows, insight into new trends in industry development.
Accompanied by senior leaders of salokai, the visiting group of quality doors and windows visited the new generation 5.0 exhibition hall of salokai doors and windows carefully, and deeply understood the development history, brand construction, research and development strength of salokai doors and windows, product style and other content. Later, the two sides held a symposium to conduct in-depth exchanges and discussions on the development direction and industry trends of the brand.
Guests attending this meeting include:
☆ Lin Cheng, secretary general of Guangdong door and window Association
the secretary-general of materials application branch of China Building Decoration Association Liang Hongyi
▷ Ye lingju, chief editor of Sina home industry, general manager of door and window industry
▷ Sina home Li An'an
▷ Sina home Li Jia
yan Weiheng, general manager of sarokai doors and windows
viwei, general manager, door and window marketing, sarokai
shaolokai door and window investment director Zhu Qin
shaolokai, brand director of doors and windows, Tang Aihua
01
how do enterprises learn from industry brands
advanced to consumer brands?
At present, in order to compete for a larger market share, door and window enterprises have entered the national market one after another. Exhibitions, distributors, core mainstream channels and so on have all become the battlefields for window enterprises to compete. Facing the fierce competition in the market environment, how should enterprises identify the brand positioning and advance from industry brands to consumer brands?
▷ Ye lingju, chief editor of Sina home industry, general manager of door and window industry
Yan Weiheng, general manager of sarokai doors and windows, first told decision fixed handle the original intention and determination of salokai's door and window headquarters to camp in Foshan. General manager Yan believes that from the seller's market to the buyer's market, China's consumption is constantly changing, and brands must establish a sense of trust on the consumer side. This sense of trust not only depends on a sound product system, excellent product quality requires a fine strategic layout. From product innovation to product function, from product experience to product service, sarokai doors and windows continuously improve the added value of products, creating a safe home environment and a comfortable life experience for consumers.
Yan Weiheng, general manager of sarokai doors and windows
02
how should door and window enterprises seize opportunities
facing the "green test"?
With the proposal of "double carbon" goal, low energy consumption buildings integrating high comfort, low energy consumption and economy have become the development trend. How should door and window enterprises seize the opportunity to face the "green test"?
☆ Lin Cheng, secretary general of Guangdong door and window Association
At the meeting, Wei Wei, general manager of sarokai's door and window marketing, said that at the level of resource attributes, attention should be paid to the green and low carbon of materials. Sarokai's powerful product matrix of doors and windows enables doors and windows to have good safety performance, sound insulation performance, sealing performance, thermal insulation performance. Salo Kaiman song cannon M105 dual internal opening system, with extremely low K value 0.78w/㎡·k through the German PHI passive window certification, the insulation performance reaches level 10, it enables consumers to save energy and reduce consumption in the process of using sarokai doors and windows.
At the Energy attribute level, focus on green production and intelligent production in the production stage. The 300000-square-meter intelligent manufacturing production base of sarokai doors and windows has self-supplied glass steel factory, spraying line and door and window factory. The product supply chain is completely connected and the product quality is refined from the source. At the same time, intelligent manufacturing system is introduced. The whole process covers four major links: business system, production execution system, intelligent scheduling center and finished product warehousing, greatly shortening the production cycle and achieving the 7-day delivery speed of hot products.
Viwei, general manager, door and window marketing, sarokai
03
from Savage growth to high-quality development
how to view the future development trend of door and window industry?
In recent years, as the stock housing market just needs to be released, the demand for old reform and bureau reform broke out, and the door and window market ushered in the "tuyere period", and more and more enterprises poured into the door and window track. From disorder to order, from savage growth to high-quality development, the door and window industry is becoming more and more mature, but it is still in the growth period.
The secretary-general of materials application branch of China Building Decoration Association Liang Hongyi
Zhu Qin, the investment director of sarokai doors and windows, said that the door and window industry is the last blue ocean in the customized home industry. With the continuous maturity of the door and window market, the future development of the door and window industry is no longer a simple brand, capital, the competitive development of products is more manifested in the comprehensive and benign development of stores, channels and services.
Shaolokai door and window investment director Zhu Qin
The quality of doors and windows is directly related to the quality of home life and living quality. Based on the needs of consumers, sarokai doors and windows will pay more attention to comfort, humanization, safety and intelligence to create an ideal living space for consumers.
