July 26, 2022, day the work summary of the first half of 2022 and the strategic implementation and deployment meeting of the second half of 2022 were successfully held. Affected by epidemic factors in various places, this meeting took the form of online. Yuan Zhi, chairman of Tiandong doors and windows, leaders of various departments in the headquarters, heads of manufacturing centers and branches, etc. participated in the meeting.
This meeting uses win-win future"As the theme, the participants reported and summarized the work of enterprise product research and development, production, sales, channels, services, marketing and other aspects in the first half of 2022, and analyzed the current industrial environment and market trends, adjust and deploy the company's development strategies and work implementation in the second half of 2022.
Yuan Zhi, chairman of Tiandong doors and windows, said: 2022 is the year of wind and rain, and it is also the year when we work together. On the one hand, the new Crown epidemic has spread repeatedly this year, the political and economic situation at home and abroad has deteriorated, and internal friction and involution have become the norm, market consumption momentum suppressed; On the other hand, this year is the first year of the party's second centennial goal and the key year of the National 14th Five-Year Plan, promote industrial green upgrading and transformation, promote the consumption demand of high quality building doors and windows. Facing this situation, we should analyze and summarize the risks and problems of internal companies, and also sort out and study the challenges and opportunities of external markets to make sufficient preparations for winning the future.
In the first half of 2022, the performance of the company's direct business division decreased by 9.4% year-on-year, the performance of the franchise chain division increased by 35% year-on-year, and the performance of the engineering division increased by 56% year-on-year. Among them, the sales of Tiandong high-end series products increased by more than 40%. The families of Tiandong doors and windows are facing such a severe situation. Complex environment, still maintained a year-on-year growth in overall performance, is the embodiment of Tiandong brand power, product power and marketing power, and is also the witness of Tiandong people's leadership, productivity, executive power and service power.
Participants had a heated discussion on the development and future strategic planning in the second half of 2022. Everyone agrees: Future doors and windows enterprises faster product development, product innovation, and product iteration, on the basis of good quality and good service, we still need to constantly make innovations according to the needs of the mass market to meet currently new A generation of consumers aesthetic and stricter demand test. At the same time create ingenious products as the core, enhance the increment of Project profit products and the increment of high-end products. In the second half of 2022, Tiandong business units work together and strive to catch up, strive to exceed the annual production indicators, sales indicators, payment indicators and profit targets set at the beginning of the year.
The meeting also stressed that Tiandong doors and windows should adhere to the goal of producing high-quality products, take customer needs as the center, adhere to the values of results-oriented and long-term hard work, and build grow a team, vigorously cultivate talents in various parts, and strive to be high quality service providers., continue the idea of pursuing beautiful things. Plus-sized brand promotion efforts, build brand public praise, and shape a respected enterprise.
