The fictitious amount of the two furniture enterprises to "brush orders and stir-fry letters" reached 920000 yuan.
According to the website of the State Administration of market supervision, in recent years, the "cashing" of traffic has brought huge economic benefits, which not only drives the vigorous development of the network economy, but also leads to the "cheating" method of brushing traffic, the behavior of "writing orders to fry letters" is increasingly refurbished. "
buying a single letter "not only damages the market order of fair competition, but also causes the negative effect of" bad currency expels good currency ", but also cheats to a large extent, misleading consumers to make subjective judgments contrary to reality damages the legitimate rights and interests of consumers.
In 2021, the General Administration of market supervision carried out special rectification of anti-unfair competition law enforcement in key areas nationwide, plus-sized the supervision of network unfair competition behavior, severely crack down on organizing professional teams, using network soft text, online celebrities, well-known bloggers, live broadcast with goods and other ways to carry out unfair competition such as "scalping orders to stir up letters" and false propaganda.
By the first half of 2021, market supervision departments at all levels across the country had investigated 3128 cases of unfair competition, with a penalty of 0.206 billion yuan.
The second batch of typical cases of network false propaganda unfair competition is now announced, involving four different types of scalping methods, and the fictitious attention and traffic in "live broadcast with goods, employ professional teams," Brush hands ", false transaction shoot A and send B," send empty packets "and other methods to expose the behavior of" brush orders and stir up letters.
The General Administration of market supervision has exposed ten typical cases, two of which involve furniture enterprises.
(Photo source: Furniture Industry-public number, invasion and deletion)
case 1: Foshan city, Guangdong province, Feng Ai's Store Co., Ltd. Used "brush hands" to shoot A and send B "brush orders and stir-fry letters"
shoot A and send B through false transactions ". In recent years, in order to evade supervision and law enforcement, some illegal operators have pursued traffic and false praise without limit, and have "upgraded the packaging" of the "scalping orders and speculation letters" mode ", it is different from the usual" self-brushing "or" hand-brushing "mode, and sends small gifts and gifts instead of placing orders, forming the" shoot A and send B "transaction mode, on the surface, it is close to normal shopping behavior and has strong confusion and concealment.
However, no matter how illegal means are put on the cloak of "legality", its essence still constitutes a false transaction violation, and eventually it cannot escape the "Golden Eye" of the law ".
Basic case: The party has opened an online store named "decorations Yi Ju" on Taobao platform. During the period from November 2020to January 2021, the party concerned used others to make a bill for the online store.
The specific operation is: according to the needs of the online store, make an order brushing plan, contact the "brush hand" for order brushing, and recharge the order amount and corresponding Commission to the "ant community" platform, use small gifts as orders to deliver goods to logistics companies, and finally "brush hands" to confirm receipt.
A total of 29 orders were made by the parties, resulting in an order and commission fee of amount in total 156200 yuan. The parties pay commissions to "brush hands" and use small gifts as order goods to "shoot A and send B", making up transaction records and deceiving and misleading the relevant public.
Legal basis and punishment: the actions of the parties violate the provisions of the first paragraph of Article 8 of the anti-unfair Competition Law. According to the first paragraph of Article 20, the parties are ordered to stop the illegal acts and be fined 20000 yuan.
Case 2: jinyuebai Furniture Co., Ltd., Shunde district, Foshan city, Guangdong province, delivers false goods"
by employing professional teams and "brushing hands", we can help "stir-fry letters by brushing orders". In order to improve the turnover and praise, merchants have evolved from the initial organization of internal employees, relatives and friends to the organization and employment of professional teams dedicated to this industry, brush hands to complete the order brushing process. This kind of team has clear organization, clear division of labor, and professional technology and equipment "blessing", which makes "buying orders and buying letters" increasingly professional and large-scale, with huge illegal profits, the network black and gray industry has been formed.
"Buying a single letter" not only damages the good market order and fair competition environment, but also seriously affects consumers' trust in the market and damages consumers' consumer confidence. For the large-scale and group-based behavior of "writing orders to stir up letters", while plus-sized the strength of administrative punishment, the strength of execution connection should also be plus-sized, which constitutes a crime, it is necessary to transfer it to the judicial department to investigate its criminal responsibility according to law.
Basic case: the party concerned made up the transaction records by contacting "brush hands" and opened "sanrtarian flagship store", "Jinyue Bai Furniture Co., Ltd., Shunde district, Foshan city", the three online stores of "beifan flagship store" make orders.
The specific process is: "Brush hand" orders and purchases the corresponding goods in the above three online stores. The online store does not actually deliver the goods. After the "brush hand" clicks on the receipt, it presents a false transaction volume of the goods. From October 1, 202020to November 2, the party concerned paid a commission of 8970 yuan for "brushing hands" by making 410 orders of fictitious transactions.
Legal basis and punishment: the actions of the parties violate the provisions of the first paragraph of Article 8 of the anti-unfair Competition Law. According to the first paragraph of Article 20, the parties are ordered to stop the illegal acts and be fined 30000 yuan.
(Article Source: Furniture Industry-public number, invasion and deletion)
