Product emotion integrated marketing, TATA wooden door wood door noise reduction new method
when the effectiveness of traditional marketing methods is decreasing, emotional marketing has become a new marketing growth point for brands. More and more brands begin to seek new changes in communication strategies and users' emotional insights.
On August 2, TATA wooden door released a brand TVC on the video number. In this TVC, TATA wooden door manages public cognition by designing the concept of "TATA wooden door noise reduction research institute" and proposes that "home is a haven away from the world and a lively world. We want to make every kind of love, free voice "brand new concept.
While digging deep into the mute function of the product, TATA wooden door adds social and life-oriented attributes to the product. From the "mute" attribute of TATA wooden door, it extends to leading the upgrading of lifestyle and the transformation of life concept, building a perfect life system for consumers and using a door to calm down the space, create a beautiful home life.
As the first voice of understanding the brand concept after TATA wooden door brand upgrade, we can see the new changes of TATA wooden door brand marketing strategy and insight.
Focus on young consumers and dig deep into emotional pain points in life
the industry consensus is that consumer groups are getting younger. How to seize these young consumer groups is a common topic faced by all brands.
Emotionally speaking, the starting point of the brand must be to find ways from the pain points that young people are facing.
As a young generation who has just entered the society, they often work overtime until late at night. At this time, the greatest wish is to sleep ten minutes more in the morning. When young groups who sleep late and get up late meet the older generation who are used to getting up early, how can they not disturb each other?
(Image Source: Tencent home, invasion and deletion)
when young people who love musical instruments meet younger brothers and sisters who need to concentrate on their studies, or old people who rest quietly, if they insist on their love?
(Image Source: Tencent home, invasion and deletion)
by digging deep into the emotional pain points in the life of young people at present, the TVC creativity of TATA wooden door is thus launched.
The TVC choice of TATA wooden door this time is based on the ordinary life scene of ordinary people. Through the exploration of the story behind the noise, the family's love is behind the family noise, output the brand theme of "making every kind of love sound freely. Simple scene characterization makes it easier for people to resonate with each other, so that more people can strongly associate the two keywords of "noise" and "love" with TATA wooden door brand, the mute attribute of TATA wooden door brand and products is deeply rooted in people's hearts.
Innovate communication methods and arouse emotional resonance with warm text
A successful brand marketing must be able to arouse emotional resonance.
Obviously, in the current fast-paced life and the high development of the Internet, consumers are more focused on obtaining information on social media platforms, short but profound copywriting can best trigger communication and arouse emotional resonance.
In TVC, more from the perspective of consumers, the selling points of products are converted into consumer language to depict stories. In a video with a duration of more than 4 minutes, the story is concatenated with few narration, such as "all you need is a world that won't disturb others" and "with a door, protect your love and use a door to protect your family's love for you." And other consumer languages directly touch consumers' hearts.
(Image Source: Tencent home, invasion and deletion)
(Image Source: Tencent home, invasion and deletion)
(Image Source: Tencent home, invasion and deletion)
the video finally falls back to the brand itself, and finally points to the new brand concept of TATA wooden door: home is a haven from the world, and it is also a lively world. We want to make every kind of love sound freely.
(Image Source: Tencent home, invasion and deletion)
in general, TATA wooden doors have begun to notice the emotional insight into users in the new brand upgrade, and gradually find marketing ideas for young users. In the long run, insight into users' emotions, endow products with brand culture connotation, and integrate marketing of products and emotions will be an indispensable part of building home brands such as TATA wooden doors.
(Article Source: Tencent home, invasion and deletion)
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