Relying on the rapid development of advanced technologies such as big data and artificial intelligence, China's door lock industry is accelerating to enter the era of intelligence. At the same time, the trend of consumption upgrading is becoming more and more obvious, which also heats up the intelligent door lock industry as a whole and adds another fire. According to the prediction of relevant agencies, the global shipment of smart door locks will reach 42.4 million sets in 2022. This makes many world-class giant companies smell business opportunities. As an internationally renowned electronic and electrical enterprise, sharp company has previously announced that it has joined the intelligent door lock track with anlitong and launched a corresponding strategic plan for the world's largest market.
It is reported that Sharp and anlitong will hold the first meeting of its China Chamber of Commerce in Nanjing on August 30. This meeting will focus on the direction of "gathering potential and quick profit" to drive national partners to achieve win-win results, which is also consistent with Sharp's core values. It fully demonstrates the confidence and determination of sharp and anlitong to tap China's smart door lock market, and has successfully attracted the attention of upstream and downstream enterprises and the mass media.
Global smart door locks look at China, and Chinese pioneer markets look at Jiangsu
At present, the Chinese market is in the early stage of its rise. Sharp and anlitong adhere to the core strategy of rooted brands in the development of regional markets, choose to take the lead in building Jiangsu and Sichuan as "model places" for sharp and Anli brands to enter the Chinese market ".
This time, Nanjing, Jiangsu, was chosen as the first site of the brand investment promotion conference in China. Sharp and anlitong were mainly based on the important strategic considerations of accelerating the brand layout of the future market. The move further confirms sharp and anlitong's grand vision of pushing China's smart door lock industry to a higher level and shaping itself into the forefront of industry innovation.
In Sharp's view, driven by the concept of intelligent life, consumption upgrading will become an inevitable trend. Therefore, China's door lock market is bound to usher in a new round of upgrading. However, the penetration rate of smart door locks in China is still at a low level. According to statistics, among 0.4 billion families in China, the penetration rate of smart door locks is less than 10%. However, the data in European and American countries has exceeded 50%, and that in Japanese and Korean countries has even exceeded 70%.
In addition, although there are many players in the smart door lock industry, they have not yet formed enough market influence. All these mean that the rising space of China's intelligent door lock industry is full of infinite imagination. What Sharp and alitong are aiming at is the huge market potential of door lock replacement on this track. And step by step let the action keep up with the pace of the brand's strategic thinking, expand the team of the local market through investment promotion, aiming to jointly lay a chess game of winning the industry with distributors in the regional market.
Fighting alone has become a thing of the past. Only when fighting together can we break through the circle.
Sharp and anlitong have conducted in-depth research and analysis on the Chinese market. Even if it is confirmed that the smart door lock industry is a blue ocean market, it cannot stop the problem of increasing competitive pressure. With the continuous growth of the number of players, there are many brands at home and abroad, and the quality of various products is uneven. The price system of domestic brands has been initially formed, which is not obvious in the middle and high-end competitive advantages. Some enterprises use malicious means of low-price competition. Many dealers are deeply trapped in the business dilemma of "hard to earn money and hard to open stores.
The core purpose of this investment promotion conference is to draw on the influence of sharp's 100-year brand and the technology accumulation of anlitong in the fields of intelligent security and intelligent household consumption equipment, the resultant force of "1+1>2" is formed. With the brand-new attitude of sharp and anlitong, we will join hands with major outstanding distributors and partners in China's prefecture-level market to form a close cooperation support network and jointly create a win-win symbiotic development pattern.
Sharp and anlitong pay attention to both quality assurance and concept innovation. They are committed to forming a "gathering trend" through close cooperation and eliminating the worries of distributors through a perfect service support system. Cooperative distributors will receive priority from brand strategic projects, e-commerce, property, KA and other channels. Provide the partners of B- end with the manufacturer's all-round bidding support service system, import brand bid and domestic brand bid support and sufficient bargaining space for engineering projects. The C- end partners are given exclusive regional market Agency authority, the regional exclusive monopoly agency policy is implemented, and the strict marketing protection system ensures that the interests of distributors are not impacted or damaged. Formulate a scientific and unified price system to prevent inter-regional goods. While ensuring the operating interests of distributors, it promotes the overall upgrade of China's smart door locks.
Centennial sharp, smart to lead the future. Sharp smart door lock the prelude of Nanjing Railway Station of China Chamber of Commerce is about to open. The brand will adhere to the development concept of "specializing in business, being good at shape, being skillful at work, and being oriented to sex, work closely with the vast number of excellent distributor partners to form the aggregation potential energy of the local market. Create a brand giant ship with quality, service and reputation influence. Work together, walk side by side, and jointly ride the wind and waves in the blue sea of smart door lock market to create glory.
