The successful holding of the 23rd China Construction Expo (Guangzhou) has attracted much attention and won collective praise from various media such as central media, local media, portal websites and industry media, many media have successively published original reports on the grand occasion of this China Construction Expo (Guangzhou).
Recently, Sina home has released an article titled "Looking at the development pattern of home industry from China Construction Expo (Guangzhou): horizontal expansion of industry boundaries and vertical leap of enterprise innovation", which is as follows:
On July 23, the four-day "the world's largest exhibition of big home construction industry"-China Construction Expo (Guangzhou) ended. Sina home, as the first media platform in China's home industry, followed up the report throughout the whole process and witnessed the unprecedented success of this China Construction Expo (Guangzhou).
The 23rd China Construction Expo (Guangzhou), starting from different dimensions such as exhibition scale, content quality and channel empowerment, takes "building ideal home and new service pattern" as its theme, and promotes each other with enterprises, empowered by each other, it presents the vigorous development status of the big home construction industry, and has played a positive role in promoting the vertical development and horizontal development of the industry.
The participation of the whole industry chain remains ahead, and the upstream and downstream communication links are built in multiple dimensions.
The total exhibition area of 2021 China Construction Expo (Guangzhou) is nearly 400000 square meters, ranging from upstream production equipment, accessories and accessories to whole finished product customization, smart home, in recent years, emerging themes such as stone plate, overall balcony, and fullback customization have fully covered the upstream and downstream of the industry.
In terms of upgrading service consumption and promoting industry transformation, this exhibition has also made active Adjustments. In order to create a design ecosystem, it has launched a "more than 'original'" design museum of more than 11300 square meters, it has formed the design ecology closed loop of industry front-end design concept display, commercial transformation and application of medium-term design works, back-end design works display and design thought industry communication, it provides an excellent stage for the exchange and collision of industry design ecology and design ideas and concepts.
At the same time, real estate enterprises, high-quality suppliers and industrial investment institutions gathered in this China Construction Expo (Guangzhou), and there were 13 related exhibitions, conferences, forums and other activities, build an efficient docking bridge for the upstream and downstream of the industry. Leading brands of major categories have held conferences on new products, new designs, new technologies, new materials and new strategies at the exhibition one after another, showing the strong momentum of making a new journey in a big country and entering a new stage in home furnishing quality made.
Supporting activities are rich and diversified, showing the depth and breadth of industry development.
The 2021 China Construction Expo (Guangzhou) closely follows the hot spots in the industry, focusing on design, real estate, future lifestyle, healthy life, domestic goods fashion and so on, and has held more than 90 activities in total.
During the 2021 China Construction Expo (Guangzhou) exhibition, the activity of "looking at the editor-in-chief exhibition" initiated by Sina home was jointly designed mogul by senior media editors. Yes royal doors and windows, Shengxiang, new standard doors and windows, shengbaoluo integral doors and windows, montian Wood, weilang doors and windows, Shangpin original wooden doors, LESSO Lingshang, FeiDiao flying carving, TUBAO Bugs Bunny, ou Zhe doors and windows, Deji Youpin doors and windows, TCL, LIVEDUN Zhongtian system doors and windows, Hennessy doors and windows, suozhe doors and windows and other industry head Brands Group clock-in. With the help of Sina home's own platform advantages, the editor-in-chief watched the whole live broadcast during the exhibition. The average number of views in the live broadcast room was as high as 251000, the average number of likes reaches 11500.
Through on-the-spot exhibition, the exhibition hall image of each brand has gradually got rid of the past "serious homogenization" label, accompanied by the deep intervention of design, combined with the positioning of each brand itself, showing obvious brand differentiation, and through the exquisite combination of design elements, the product has got better presentation effect, which plays an important role in shaping the product identification. While making a big fuss about the brand and products, according to the reporter's observation, the interviewed enterprises also made great efforts from the vertical innovation of the products themselves and the horizontal expansion of scene shaping.
In the vertical innovation level of the product itself, the door and window brand Hennessy United with Qian Xuesen space laboratory, based on the brand positioning of "door and window art master", with aerospace-grade quality products, bring good appearance and quality doors and windows products to consumers; Ou zhe doors and windows, which are also the brand of doors and windows, through the release of "2021 white paper on installation and delivery standards of china's doors and windows industry", on the basis of ensuring product quality, extend from the service level to create greater value for consumers.
At the same time, many enterprises take the construction of the whole scene as the highlight of the exhibition, such as the microkernel, the whole scene, and the distributed 365 whole waiting system launched by the new standard doors and windows, from all-weather, all-time, the whole person waits for different dimensions to build a customized system of the whole waiting system; TCL, as the representative of the smart home industry, brings its first set of AI appliances, from smart screen, refrigerator, air conditioner, washing Machine, integrated kitchen, smart door lock and mini switch break the original single connection and single control mode among products and ensure the unity of product aesthetics; With the theme of "Building a Better Life, LESSO has brought consumers one-stop building materials and home solutions from home products to tooling. At the same time, in the main plastic pipe business, LESSO has accelerated the development of intelligent pipe chips to intelligently build urban intelligent pipe networks. It is not difficult to find that the above brands have broken through the iterative upgrade of the product itself in this exhibition, and are actively optimizing the overall solution from the user's scenario needs.
What deserves attention is that the exhibition itself has also held many activities aiming at the trend of product innovation and the creation of beautiful living scenes. Represented by the "great home quality made · 2020-2021 China home furnishing industry boutique yearbook" conference launched by Sina home furnishing and China Construction Expo (Guangzhou), 100 home boutique products were selected by 100 well-known design mogul and 20 senior media editors, covering 15 popular themes and covering 23 cities. The current home quality made development trend, consumers objectively present their demands for use, and pay tribute to outstanding creators through Honorary licensing, so that more outstanding brands can be explored.
Jointly sponsored by Sina home furnishing and parenting environment research center, China Construction Expo (Guangzhou) the theme forum of the 2021 child care environment forum series-the strategic cooperation of the excellent standard product database and the launch of the selection of healthy children's habitat, which provides strategic support, takes the children 's healthy growth environment as the starting point, multi-dimensional, the future development trend of the industry is discussed from multiple perspectives. By creating the product library of child care standard and launching the "child care environment Construction Guide", it has actively promoted the faster development and implementation of China's child-friendly growth environment standard.
The scale and quality of the exhibition are leading, and representatives of enterprises are optimistic about the market prospect one after another.
As the platform advantage of China Construction Expo (Guangzhou), "Champion enterprise first show platform" plays an important role in leading and constructing the industry development pattern. There are nearly 2,000 exhibitors in this exhibition, more than 400 more than last year, and only 36 listed companies are among the exhibitors.
The new products, new designs, new technologies, new materials and new strategies released by the enterprise every year represent the frontier level of industry development and also present the future strategic planning of the enterprise. During the four-day exhibition, many representatives of leading enterprises revealed to the reporter the future planning of the brand and their promising market prospects.
"The door and window industry is the last 1 trillion-level market in the pan-home circle. Branding is the way to truly solve the problem that consumers can buy good doors and windows. It is imperative to jointly promote the road of branding construction." royal doors and windows zhu Fuqing, chairman of the board of directors, elaborated on the construction of the brand of doors and windows. Xinhao Xuan, who is also a door and window enterprise, further responded to the current hot spots of brand rejuvenation, saying that Xinhao Xuan would adhere to technological innovation and brand innovation, instead of upgrading the brand younger, keep young all the time. At the product level, Wu Guohong, the chairman of the board of directors of St. Barrow, proposed that it is what St. Barrow has been doing to integrate science and technology into products, use design to help beautiful people and build a space-level home; jiang Jialin, director of the new standard home brand, jumped out of the product category and combined with the concept of the new standard 365 all-weather system, said that he would take the door and window products as the core and make every effort to build a full-weather system customization system for high-end private houses.
In the field of whole house customization, representative entrepreneurs make relevant explanations from three dimensions of quality, brand and service. Baidesheng home said it would focus on customized cabinet products, use differentiated products to break through the hype of aldehyde-free conceptualization in the industry, and strive to provide customers with environmentally friendly good-looking healthy home products; kanoa custom home and aige whole house customization face the Market Development Trend and consumption structure changes, respectively with personalized, the one-stop space customization solution and the multi-cultural collision of the "fashion cool Playhouse" living space empower the brand to be younger; The good Laike with the "original state" gene as the positioning, we hope to provide better and better services to users through the multi-base layout of 5G industrial internet while creating products with extreme cost performance. WRIGLEY home furnishing group said it would further break the category barriers, create a one-stop big home ecological chain to provide consumers with what they see is what they get.
At the smart home and building materials home track, Wang Cheng, CEO of TCL industry, said TCL would build a full-scene smart space with AI * IoT so that consumers would no longer be "isolated"; liansu group hopes to speed up the digital process by accelerating brand upgrading and providing consumers with one-stop building materials and home solutions; Cheng Zhen, ceramic tile business unit of WRIGLEY home furnishing group, said, ceramic tile is the background and base color of home space. Starting from the needs of consumers, light texture ceramic tile is the trend of the times.
During the interview, representatives of leading enterprises discussed from different angles such as brand building, product polishing and service upgrading. And consistently maintain a positive and optimistic attitude towards the industry, saying one after another that the Chinese market has great potential. With the acceleration of the urban renewal process and the continuous improvement of people's living standards, China's home furnishing industry has great possibilities, chinese home furnishing enterprises are promising.
The successful holding of the 2021 China Construction Expo (Guangzhou) has played an exemplary leading role in the industry. The exhibition and enterprises promote each other and achieve each other, showing the vigorous development vitality of the big home construction industry, in the post-epidemic era, it greatly boosted the confidence of the industry and contributed an important force to the construction of a new development pattern and the realization of high-quality development of the industry.
Manufacturing of big countries has entered a new journey, and home furnishing quality made has entered a new stage. China Construction Expo (Guangzhou) is moving steadily towards the "world's first exhibition of big home furnishing industry". China's big home furnishing industry, it will continue to improve, continuously convey the value of Chinese brands, correct the name of Chinese home, and speak out for quality manufacturing in China quality made!
