With the arrival of the new consumption era, the new retail format centered on consumer experience has risen. In order to make consumers understand and purchase doors and windows more conveniently and comprehensively, on August 29, Paiya doors and windows signed a strategic cooperation ceremony with Tmall home decoration to jointly provide consumers with high-quality home decoration localization services.
In this in-depth cooperation, the two sides announced that they will focus on providing consumers with high-quality localized products and services for home decoration and continuously exploring new business scenarios, carry out deep cooperation in marketing promotion, user experience, products and operations, improve efficiency, and provide users with definite exclusive rights and service timeliness guarantee, through continuous product and process construction, improve localized shopping fulfillment experience.
Paiya doors and windows open strategic cooperation with Tmall
Since the launch of the official flagship store of Paiya doors and windows Tmall in 2018, it has been committed to connecting online and offline, realizing full-channel closed-loop operation, reaching consumers and empowering distributors through diversified business scenarios, thus achieving performance growth..
In 2021, Paiya doors and windows rose to the top of double 11 Tmall, winning the first sales of customized doors and windows in Double 11, the first visitor of aluminum alloy doors and windows, and the more than first class champions of exposure of aluminum alloy doors and windows, brand exposure increased by 20 million +, visitors increased by 25000 +, and the cumulative payment amount of the activity increased by 272% year on year.
2021paiya doors and windows double 11 whole house custom doors and windows category sales first
The strong combination of Paiya doors and windows and Tmall home decoration will bind the new retail workbench of Tmall stores to more than 1200 Paiya stores, further integrate online platforms with offline stores, and achieve online and offline benefits, form a closed-loop transaction.
Paiya will also rely on Tmall platform big data and insight to further realize accurate operation for users, with high-quality "deep comfort" doors and windows, efficient and considerate quality service, differentiated vertical content focuses on localized development, allowing "deep comfort" beautiful people to enter thousands of households.
Parya doors and windows "deep comfort" space experience Hall
Over the past 32 years, Paiya doors and windows have always adhered to the "door and window technology, people-oriented", continuously innovated in many tracks such as brand, product, marketing, channel and service, and promoted the high-quality and steady development of the door and window industry.
In the future, Paiya will make full efforts in the new retail track to achieve a high degree of matching between the brand and potential consumer groups with more accurate user access and empower more distributors, bring users a new and upgraded consumption experience of doors and windows, and provide more families with one-stop system door and window solutions.
