Driven by the upgrading of market consumption, people's purchasing methods and demands have also changed. When consumers choose doors and windows, besides high quality and high performance, convenient and considerate service is more desirable. They hope to get rich choices online and experience offline.
How to open up online and offline barriers and build a more personalized and convenient consumption experience? As a pioneer in the door and window industry, xinhaoxuan door and window has taken an important step in the localization strategy of home decoration.
01
xinhaoxuan × Tmall strong joint
open a new chapter in localization services
On August 30, 2022, the cooperation ceremony of "home decoration localization strategy" of xinhaoxuan × Tmall was successfully held at the headquarters of xinhaoxuan doors and windows in Foshan. One yuan, head of home improvement and home furnishing industry of Alibaba Tmall, and Li Yang, general manager of door and window marketing of xinhaoxuan, attended the localization strategy signing ceremony together as representatives of both parties to witness this important moment.
This in-depth cooperation, both sides focus on the combination of home door and window industry and new retail, focusing on providing consumers with high-quality localized products and services for home decoration, constantly exploring new business scenarios, to carry out global marketing cooperation and deep operation cooperation, to provide consumers with definite exclusive rights and interests and service timeliness, let consumers easily realize the convenient shopping experience of "online purchase and localized supply.
02
online and offline two-way force
new retail upgrade new experience
As the pioneer in the door and window industry to enter the new retail track, after the localization strategy cooperation between xinhaoxuan doors and windows and Tmall, we will improve the service and experience of consumers in multiple dimensions online.
When consumers open Tmall and enter the new Haoxuan home flagship store, they can enjoy the exclusive rights and interests of online reservation, for example make an appointment for on-site measure gauge, 1V1 professional design, definite delivery date, efficient delivery and installation at optional time. Service.
Through online and offline integration, consumers get not only the customized quotation for doors and windows, can also pass3D tmall new retail tools such as model room/short video/live broadcast/owner real Shot Case, conduct 360 ° immersive cloud shopping to meet online interactive experience.
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In addition, consumers can quickly link offline services and enjoy the considerate service of xinhaoxuan's National offline flagship store by simply looking for and booking nearby stores online, achieve full connection of the scenario link of "appointment-to-store-experience-purchase-order-service-delivery", breaking the last barrier between online and offline, allowing online shopping and offline entities to undertake perfectly, greatly improving the localization fulfillment experience.
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03
intensive localization service
ingenious construction of quality habitat
As a service provider of one-stop door and window customization solution, senior brand in door and window industry, xinhaoxuan always insists on taking consumers as the center, relying on robust production and manufacturing capabilities, strong independent research and development strength and comprehensive after-sales service system, provide consumers with diversified home lifestyle experience.
Up to 2022, xinhaoxuan doors and windows have been developing steadily for more than 19 years, during which a perfect service system has been built, providing consumers with high-quality, comprehensive and accurate services through practical actions, becoming a trustworthy "reliable" brand and providing effective reference experience for improving the service level of the industry, become the top power in home service.
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In the future, xinhaoxuan doors and windows will jointly promote the implementation of localization strategy with Tmall, deepen the layout of new retail links. Constantly optimize shopping scenarios and shopping efficiency, improve consumers' service and experience, and ensure users' exclusive experience and localized fulfillment experience., we are committed to providing consumers with innovative high-end home door and window products and realizing the desire of "ideal home" for more users.
