2022 on September 1st, TATA wooden door and Alibaba Group signed a strategic cooperation agreement in Beijing. The two sides focused on providing consumers with high-quality localized products and services for home decoration, continue to explore new business scenarios and develop deep cooperation to enhance consumers' shopping experience through continuous product and process construction.
Hou Chengliang, executive president of TATA wooden door, liu Wei, president of Operation Center, general manager of member center Xu Xiaochun, T ATA wang Sijun, the brand director of wooden door, and the leaders of Ali group, such as Enzhong, Fengchi, Dongyi, Yiyuan, Jie Yi and Cangyuan, attended the signing ceremony. T ATA hou Chengliang, executive president of wooden door, and Feng Chi, leader of ALI Group, respectively signed strategic cooperation agreements on behalf of both sides.
At the signing site, the delegations of both sides actively discussed and reached effective communication on future strategic cooperation. T ATA hou Chengliang, executive president of wooden door, said that the future strategic cooperation with Ali group can not only strengthen the confidence of both sides, but also achieve win-win results and help on the basis of deep mutual support. TATA wooden door plays a strong Trump card in the field of wooden door industry.
According to the strategic cooperation agreement, TATA wooden doors and Alibaba Group will rely on their respective advantages to promote efficient cooperation in marketing promotion, user experience, product distribution and other aspects with big data technology as the core, achieve strong online and offline connections, continuously enhance the "digital" genes of enterprises, and provide consumers with definite exclusive rights and service timeliness guarantee to improve the localized shopping experience.
In addition, the two sides will also target the autumn home decoration festival and double 11 and other large-scale marketing activities to launch global cooperation.
With the consumption upgrading of home decoration industry, all enterprises are facing new opportunities and challenges. This time, TATA wooden doors will cooperate with Alibaba Group again, which will more clearly grasp the trend of consumer demand and the direction of R & D innovation, the strong combination of the two must write a new chapter in the industry!
