On September 2, 2022, the southwest and south China core franchisees meeting with the theme of "cohesion, thinking about change and seeking new" was successfully held in Hilton Hotel, Nanning, Guangxi. Zhang bangwen, general manager of meiwo doors and windows, Zhang Ke, general manager of meiwo doors and windows South China branch, Xu Fei, operation director of meiwo doors and windows heavy City Division, and other company leaders attended the meeting with dozens of core franchisees in southwest and south China. Meeting focus enterprise Growth Strategy, seek to break the situation and develop new dynamic energy, explore the way of brand advancement.
2022 is a year of normalization of the epidemic and a year of blowout growth in the market volume of the door and window industry. With the continuous promotion of the National double carbon policy and the global energy conservation and environmental protection policy, as well as the rise of the middle class, under the influence of the era environment of consumption upgrading, consumers' demand for high-end system doors and windows is constantly increasing. How to win living space and gain a larger market share in the window and door industry of mausoleum in the high shore and deep valley, it is urgent for all brands to think.
At the meeting, Zhang bangwen, general manager of meiwo doors and windows, made an in-depth analysis of meiwo's enterprise strategy and brand strategy. In the face of fierce competition, only when enterprises think about changes and seek new things and transform and upgrade can they win the market steadily. If a brand wants to stand out, it must start from the perspective of users, resonate with users' values and resonate beautifully. General Manager Zhang pointed out:2022 is the first year of the strategic upgrade of meiwo doors and windows brand.
At the beginning of 2022, meiwo released brand strategy and established"Big Country doors and windows China meiwo" the brand new slogan, since then, meiwo has put the slogan "big country doors and windows China meiwo" into various systems such as raw material procurement, research and development, production, marketing services, terminal experience, etc., in order to present the style of big country in an all-round, multi-level and three-dimensional way, highlight the pattern of great powers.
The first release of the meiwo rate industry19800 yuan over GB package for doors and windows of the whole House", in the form of a combination of super standard, high configuration and standard pricing, inclusive China strives to innovate its marketing model to break the "opacity" of the door and window industry, and let high quality system doors and windows enter thousands of households, becoming a good life necessity, at the same time, it reflects that meiwo enhances the control of channels with large-scale effect, leads the potential energy of category development, builds the new development pattern of the industry, and helps the world's "enterprise" map of green, low carbon, energy saving and environmental protection.
Meiwo doors and windows united with the top design team in China meiwo 6.0 New SI standard looking at the development history of doors and windows from the perspective of architecture, the beautiful symbiotic relationship between "carbon" finding people and windows brings extraordinary five-sense experience to consumers, helping the image of terminal stores to upgrade and empowering franchisees to grow in sales.
In the middle of the year, meiwo Anhui Tianchang intelligent door and window production base Phase I put into operation, forming the trend of "one body, two wings, four driving abreast" and realizing the National layout. Since then, meiwo has been sitting in two major marketing centers, four production bases, and East China and South China dual-core drive, strengthen the core competitiveness of the terminal, in order to stabilize the delivery period, large capacity, superior quality, drive terminal marketing upgrade, improve the profitability of the store.
Mr. Zhang said: the more the fear of peers stops, the more the key period of enterprise development and brand Breakthrough. Opportunities and challenges coexist, and breaking the situation is new. Therefore, meiwo will continue to make efforts on the brand side, the company has formally proposed meiwo Star plan public welfare plan, jointly initiated by the first-class universities in China and authoritative public welfare funds, to create brand phenomenon-level communication and undertake the social responsibility of the meiwo brand.
The heart of everything, beautiful coexistence! I believe that with the cooperation of manufacturers and the cohesion, the brand strategy of meiwo will be upgraded. Cohesion, Bloom, future!
Breaking boundaries means growth! In the community era, to maintain rapid growth, we need not only to deeply cultivate product power, service power, marketing power and brand power, but also to dare to innovate and break through, and to carry out community marketing, content marketing, KOL marketing, short video marketing, live marketing, global traffic exposure, and core competitiveness.
Xu Fei, the operation director of meiwo doors and windows heavy City Division, introduced to the franchisees that the company will carry out big business operation plan", Chongcheng business department will go deep into the core stores in the country, fully empower franchisees from store operation, channel development, market analysis, product mix, team building and other fields to boost the transformation of profit model, achieve performance multiplication. At the same time, the marketing department of the company will also output active marketing in conjunction with the heavy city business department to fully escort the core franchisees to achieve their performance goals.
New era, new ideas, new retail! Offline purchase is no longer the only sales method for Terminal Stores. Meiwo doors and windows have actively explored online channels and have now been formed.1 N channel sales model. Offline, franchisees can actively expand integrated companies, build model houses in residential areas, and cooperate with different industry alliances. Online, franchisees can apply phenomenon-level traffic portals such as TikTok, WeChat, Xiaohongshu, and Weibo, use short video, live broadcast, and content output to expose traffic in the same city and seize the blank market. To this end, meiwo doors and windows brand center has built a professional empowerment team, which not only regularly carries out online practical training, but also puts terminals on the ground based on the needs of franchisees to empower terminal operation transformation and reconstruct terminal operation!
Blue Ocean calls for the future and is in a changing situation. Only by fine operation and targeted and precise force can we move forward steadily! Ms. Zhang Ke, general manager of meiwo doors and windows South China branch, said: change from time to time and follow the trend. Meiwo will always pay attention to the improvement of franchisee's service ability. Franchisees should also pay more attention to team building, channel expansion and diversified sales, quickly grasp the 1 N sales model, and become the No. 1 brand in the local market.
Beauty wo firmly believes that with the unremitting efforts of Zhang Ke, the general manager of South China branch and the elite team of all business units, the Southwest and South China market will take advantage of the momentum to achieve sustainable profitability of terminal stores and promote the high-quality development of the system door and window industry, contribute to green China.
